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489K
Subscribers
3.42K
Average views
across 15 recent videos
0.7%
Reach quality
of subscribers watch, on average
Below typical for mid-sized channels
Below the mid median for mid-sized channels — a large subscriber count that comparatively few videos reach.
791.6M
Total views
4.19K
Videos
2026-10-05
Data updated
15-video sample
About XP
XP (@xp_oficial) is a finance creator on YouTube based in Brazil, with 489K subscribers, 791.6M total views and 4.19K videos.
Esse é o canal que coloca você em contato direto com o time de experts da XP. Análises, projeções, recomendações, tudo que você espera de uma das maiores instituições financeiras do Brasil e uma das marcas mais valiosas do país. Se você busca conhecimento, profundidade e um conteúdo em sintonia com tudo que acontece no mercado local e global, assine nosso YouTube. Se ainda não é um cliente, abra sua conta. Acesse https://bit.ly/3BVrAVI Saiba ainda mais sobre nós e porque aqui o impossível é só o começo: http://xpi.com.br
XP (@xp_oficial) is the official YouTube channel for XP Investimentos, one of Brazil's largest financial institutions. The channel serves as a direct communication bridge between the firm’s internal team of financial experts and the public. The channel focuses on delivering market analysis, economic projections, and investment recommendations, positioning itself as a primary resource for individuals seeking depth in both local and global financial markets. By leveraging the institutional credibility of the XP brand, the channel provides educational content designed to align with the firm’s broader financial services ecosystem. The programming is structured to cater to both existing clients and prospective investors, integrating direct calls to action for account opening and institutional engagement. As a representative of a major financial entity, the channel maintains a professional, research-heavy tone, prioritizing technical market insights over entertainment-focused formats. This approach ensures that the content remains consistent with the brand's identity as a leader in the Brazilian financial sector, emphasizing professional expertise and market-driven data over personal influencer branding.
Who should partner with XP?
The audience for @xp_oficial is primarily composed of individuals interested in personal finance, wealth management, and macroeconomic trends within the Brazilian market. Given the channel's nature as an institutional arm of a major brokerage, the viewership is likely skewed toward retail investors, financial professionals, and individuals seeking to transition from traditional banking to more active investment strategies. The content is specifically optimized for users looking for technical guidance on asset allocation, stock market performance, and economic policy. This demographic is highly valuable to brands operating in fintech apps, online brokerages, and personal-finance education platforms. Unlike lifestyle or entertainment channels, the XP audience demonstrates a high level of intent, often engaging with content to inform real-world financial decisions. This makes the channel a strategic placement for advertisers looking to reach a mature, financially literate demographic that is already accustomed to interacting with digital financial tools and professional investment services.