XO, MaCenna Vlogs

About XO, MaCenna Vlogs

XO, MaCenna Vlogs is a home DIY and lifestyle channel operated by MaCenna Lee, founder of the home décor brand Auden Lueur. The channel has published 572 videos and accumulated 95,767,581 total views across 264,000 subscribers. The creator's content spans behind-the-scenes home renovation documentation, DIY projects, second-hand shopping expeditions, and daily life updates that contextualize larger home improvement work. The channel positions itself as a personal vlog extension to MaCenna's main channel, emphasizing unpolished moments and the operational reality of managing both renovation projects and a home brand simultaneously. Content includes sourcing vintage furnishings, managing renovation timelines, and brand operations. The creator is based in the United States and maintains an active affiliate partnership with Misfits Market. The channel's positioning reflects a shift in home DIY content away from purely instructional formats toward lifestyle documentation that integrates product sourcing, design curation, and entrepreneurial narrative.

XO, MaCenna Vlogs's estimated sponsorship rates

XO, MaCenna Vlogs commands an estimated integrated video rate between $507 and $1,267, with a typical rate of $845. This mid-tier pricing reflects the channel's 264,000-subscriber base within the home DIY category, a niche that typically sustains moderate-to-high CPM rates due to audience intent around home improvement purchases and décor spending. The rate estimate is algorithmic and does not yet incorporate community-reported deal data; as such, actual rates may vary based on campaign specifics, video length, integration placement, and advertiser category. Peer creators in the home DIY space—including Mareds Woodwork (265,000 subs), WALDEON FERREIRA Marcenaria e DIY (290,000 subs), and HouseCalls (232,000 subs)—operate within a similar subscriber range, suggesting competitive rate parity across the niche. Factors that may elevate rates above the typical estimate include the creator's established brand (Auden Lueur), demonstrated audience engagement with affiliate partnerships, and the lifestyle-integrated format that allows for native product placement. For detailed methodology underlying this estimate, see the /methodology page.

Who should partner with XO, MaCenna Vlogs?

XO, MaCenna Vlogs reaches an audience primarily interested in home improvement, interior design, and DIY renovation. The channel's content appeals to consumers researching home décor brands, second-hand furniture sourcing, and renovation project management. Audience categories likely include homeowners planning renovations, interior design enthusiasts, and consumers interested in sustainable or vintage home furnishings. The creator's dual positioning as both a DIY educator and home brand founder suggests the audience includes potential customers for Auden Lueur products, as well as viewers seeking lifestyle documentation rather than purely instructional content. The affiliate partnership with Misfits Market indicates audience alignment with sustainable food sourcing and eco-conscious consumer behavior. Peer audiences in this niche—such as those following Mareds Woodwork or HouseCalls—similarly skew toward homeowners and design-conscious consumers, though XO, MaCenna Vlogs' emphasis on behind-the-scenes brand operations and second-hand shopping may attract a slightly younger demographic interested in entrepreneurship and sustainable consumption. Brand categories suited to this audience include home décor retailers, furniture marketplaces, renovation tools and materials, sustainable food delivery services, and home organization products.

XO, MaCenna Vlogs's growth and performance

We have only a single snapshot of subscriber data, collected on 2026-05-11 at 264,000 subscribers. No historical growth rate can be calculated from one data point. The channel has published 572 videos and generated 95,767,581 total views, indicating sustained content production over its operational history. Average view counts for the last 30 days are not yet available in our database. To establish growth trends, additional snapshots over time will be required.

How our pricing estimate works for XO, MaCenna Vlogs

The rate estimate is algorithmic, derived from the creator's subscriber count (264,000), the niche CPM typical for home DIY content, and platform and format multipliers for YouTube integrated video placements. The estimate does not yet incorporate community-reported rates or deal data; it is calibrated against zero data points from creators or brands who have worked with this creator. As more campaigns are reported to InfluencerUnion, the estimate will be refined. For a full explanation of the pricing model, including niche CPM ranges, platform multipliers, and format adjustments, visit the /methodology page.