우리은행

About 우리은행

우리은행 (Woori Bank), operating under the handle @wooribank_kr, serves as the official YouTube channel for one of South Korea's primary financial institutions. With a subscriber base of 440,000, the channel functions as a digital extension of the bank’s corporate communications and customer service infrastructure. The content strategy focuses on disseminating information regarding financial products, banking benefits, and institutional updates, encapsulated by their brand messaging, '더 많은 금융 혜택! 우리WON은 언제나 WON MORE!'.

Since its inception, the channel has published 782 videos, accumulating a total of 328,667,595 views. This volume of content establishes the channel as a significant repository of institutional financial media in the South Korean market. Unlike independent financial influencers who rely on personal branding, @wooribank_kr operates as a corporate entity, prioritizing brand trust, accessibility, and the promotion of the '우리WON' financial ecosystem. The channel’s presence is characterized by high-production-value corporate content that bridges the gap between traditional banking services and digital-native consumer engagement. By maintaining a consistent output of 782 videos, the channel provides a comprehensive archive of financial literacy materials and service tutorials, catering to both existing retail banking clients and prospective users interested in the bank's digital offerings. The channel remains a primary touchpoint for Woori Bank’s digital marketing efforts, leveraging the platform to maintain brand visibility in the highly competitive South Korean retail banking sector.

우리은행's estimated sponsorship rates

The estimated market rate for a sponsored video integration on the @wooribank_kr YouTube channel ranges from $1,424 to $2,373, with a typical valuation of $1,740 per placement. These figures are derived from an algorithmic assessment of the channel's performance metrics, specifically utilizing an average view count of 31,634 per video. The valuation is heavily influenced by the channel's position within the finance niche, which commands a premium CPM band of $45 to $75, with a baseline anchor of $55.

Several factors contribute to this pricing structure. First, the 'finance' category is inherently high-value due to the high lifetime value of banking customers, which justifies the elevated CPM compared to general entertainment or lifestyle channels. Second, the channel’s status as a verified corporate entity provides a level of brand safety that is highly attractive to advertisers, though the channel primarily serves as an internal marketing vehicle for the bank itself. The rate is further supported by the channel's mid-tier audience status, which balances broad reach with a specific, intent-driven viewership interested in financial services. While the channel’s total view count is substantial at 328,667,595, the pricing model focuses on recent engagement levels to ensure the valuation reflects current audience activity. For a detailed breakdown of the variables used to calculate these figures, including how niche-specific CPMs are applied to channel performance data, please refer to our /methodology page.

Who should partner with 우리은행?

The audience for @wooribank_kr is primarily composed of individuals residing in South Korea with an active interest in retail banking, personal finance management, and institutional financial services. Given the nature of the content, the viewership demographic is likely skewed toward existing bank customers and those seeking information on credit, savings, investment products, and digital banking applications. The channel attracts users who are in the 'consideration' phase of the financial consumer journey, looking for tutorials or updates on the '우리WON' banking platform.

When analyzed against peers in the finance category, such as 하나TV [하나증권] (448,000 subscribers) and 골든서퍼 (443,000 subscribers), the audience for @wooribank_kr appears to be driven by institutional loyalty rather than the speculative or educational trading focus seen in other channels like 鳥海翔の騙されない金融学 (444,000 subscribers) or The Rumers (432,000 subscribers). The audience segments most likely to engage with this content include:

• Retail banking customers seeking updates on service features.
• Individuals interested in corporate financial news and institutional stability.
• Users of the '우리WON' mobile application requiring technical support or feature education.
• Prospective customers evaluating the bank’s current financial benefits and promotional offers.

This audience profile is distinct from independent finance creators like Boss Wallah (436,000 subscribers), as the viewership is anchored by the existing brand equity of Woori Bank rather than the personality-driven content typical of independent financial educators.

우리은행's growth and performance

The growth trajectory for @wooribank_kr has been tracked over a 75-day period, showing steady expansion in its subscriber base. Between the initial tracking date of July 8, 2026, and the most recent snapshot on September 21, 2026, the channel grew from 436,000 subscribers to 440,000 subscribers. This represents a net increase of 4,000 subscribers, reflecting a consistent, albeit measured, growth rate typical of established corporate channels.

Because this data is based on a specific 75-day window, it provides a snapshot of the channel's current momentum rather than a long-term historical trend. The channel's ability to maintain a subscriber count of 440,000 indicates a stable audience retention strategy, likely supported by the bank's ongoing digital marketing and customer outreach efforts. We do not yet have historical view-count growth data to correlate this subscriber increase with specific content releases or seasonal financial trends.

How our pricing estimate works for 우리은행

The valuation and performance metrics provided for @wooribank_kr are generated through a proprietary algorithmic model designed to standardize creator data across the InfluencerUnion database. The estimated rate for a sponsored video is calculated by multiplying the channel’s average view count (31,634) by a niche-specific CPM band, which for the finance category is set between $45 and $75. This calculation incorporates platform-specific multipliers to account for the unique engagement dynamics of YouTube.

Our methodology relies on verifiable snapshots of subscriber counts and engagement data to ensure accuracy. The 'mid-tier' classification is determined by comparing the channel’s subscriber base against the broader creator economy. For a comprehensive explanation of how we define niche CPMs, apply audience tier multipliers, and calculate the final price ranges, please refer to our /methodology page. All data points are derived from public-facing metrics to ensure transparency and objectivity in our reporting.