WillWood - Diy & woodworking

About WillWood

WillWood is a Brazilian woodworking and DIY creator operating on YouTube with 300,000 subscribers and 93.3 million total views across 309 published videos. The channel focuses on home DIY and woodcraft projects, with content published on a weekly schedule. The creator identifies as a craftsman and maintains an active presence on Instagram (@canal_willwood) alongside the primary YouTube channel. Based in Brazil and producing content in Portuguese, WillWood operates within the home improvement and DIY niche, a category that has sustained consistent audience engagement across multiple platforms and geographies. The channel's content strategy emphasizes regular publication cadence and community notification through YouTube's bell feature, suggesting an approach centered on building predictable viewership patterns. With nearly 94 million cumulative views, the channel demonstrates sustained audience interest in woodworking and DIY instruction content. The creator offers partnership opportunities and can be contacted directly via email at willwoodarte@gmail.com for collaboration inquiries.

WillWood's estimated sponsorship rates

WillWood's estimated rates for integrated YouTube video sponsorships range from $576 (low) to $1,440 (high), with a typical rate of $960 per video placement. This pricing reflects the creator's mid-tier audience classification within the home DIY category. The rate estimate is derived from subscriber count (300,000), niche-specific CPM benchmarks for home improvement content, and YouTube platform multipliers; the estimate is algorithmic and calibrated against zero direct community data points, meaning actual rates may vary based on factors not captured in the model. Peer creators in the same niche show comparable subscriber bases: WALDEON FERREIRA Marcenaria e Diy (290,000 subs), Mareds - Woodwork (265,000 subs), and XO, MaCenna Vlogs (264,000 subs) operate at similar scale, while MarcA2C (341,000 subs) and That Kilted Guy DIY Home Improvement (353,000 subs) occupy slightly higher tiers. The home DIY category typically commands moderate CPM rates relative to finance or technology niches, reflecting advertiser demand for reach within the home improvement and craft enthusiast demographic. Actual negotiated rates may differ based on audience geography, engagement metrics, and campaign specifics.

Who should partner with WillWood?

WillWood's 300,000-subscriber base is concentrated within the home DIY and woodworking category, a niche that attracts audiences interested in craft instruction, tool use, project planning, and home improvement techniques. The Portuguese-language primary focus and Brazil-based creator location indicate strong alignment with Portuguese-speaking DIY enthusiasts, though YouTube's global distribution may extend reach beyond this core demographic. Brand categories well-suited to this audience include tool manufacturers, hardware retailers, woodworking supply companies, home improvement platforms, and DIY education services. Furniture makers, power tool brands, and home décor retailers represent additional relevant verticals. The audience composition skews toward individuals actively engaged in hands-on projects, suggesting higher intent for product purchases in the tools and materials space compared to passive lifestyle audiences. Peer creators like Mareds - Woodwork and WALDEON FERREIRA Marcenaria e Diy operate within the same audience segment, indicating a defined and accessible market for woodworking-focused sponsorships. The weekly publication cadence and emphasis on notifications suggest an audience accustomed to regular content consumption, which may correlate with higher engagement rates on sponsored integrations. Geographic concentration in Brazil and Portuguese-language markets may appeal to brands with regional expansion strategies or those targeting non-English-speaking DIY demographics.

WillWood's growth and performance

WillWood's subscriber count was 300,000 at the first tracked snapshot on May 12, 2026, and remained at 300,000 as of the latest snapshot on the same date. The tracking span covers only one day, providing insufficient data to assess growth trajectory, seasonal patterns, or longer-term subscriber acquisition trends. Average view counts for the last 30 days are not yet available in the dataset. To establish meaningful growth analysis, additional snapshots over weeks and months would be required. The total view count of 93.3 million across 309 videos indicates sustained historical performance, but current growth velocity cannot be determined from the present data.

How our pricing estimate works for WillWood

WillWood's estimated sponsorship rates are calculated algorithmically based on subscriber count (300,000), niche-specific CPM benchmarks for the home DIY category, and YouTube platform and format multipliers. The estimate does not incorporate direct community data points (such as negotiated rates reported by the creator or brand partners), so it represents a model-based projection rather than observed market pricing. Actual rates depend on variables including audience geography, engagement metrics, video length, integration type, and brand-specific requirements. For a detailed explanation of the pricing model, CPM assumptions, and adjustment factors, see the /methodology page. This estimate should be treated as a reference point for initial outreach and negotiation rather than a fixed quote.