What The Vlog

About What The Vlog

What The Vlog is a YouTube travel channel operated by Zabiiako & Kasatkina, based in Estonia, with 69,500 subscribers and 12,234,782 total views across 348 published videos. The channel documents the lifestyle of a couple traveling on the professional tennis circuit, combining travel vlogging with behind-the-scenes access to tennis tournaments. The creators also document figure skating events, having covered Olympic, World Championship, and European Championship competitions. Content spans multiple languages, including Russian and English, reflecting the international scope of professional tennis and the creators' audience reach. The channel's dual focus on tennis tour life and travel content positions it at the intersection of sports and lifestyle vlogging, appealing to audiences interested in both competitive athletics and destination-based travel narratives. With an average of approximately 35 videos published per year based on the 348-video catalog, the channel maintains consistent output documenting tournament schedules and travel experiences across multiple continents. The bio emphasizes the authentic, behind-the-scenes perspective ("закулисье" — backstage/behind-the-scenes) that differentiates the channel from standard travel or sports content, suggesting editorial focus on access and insider perspective rather than polished tourism promotion.

What The Vlog's estimated sponsorship rates

What The Vlog's estimated rates for integrated YouTube video sponsorships range from $219 (low) to $365 (typical) to $547 (high) per video placement. This pricing reflects the channel's 69,500-subscriber base and its classification as a low-tier audience channel within the travel category. The rate estimate is algorithmic, based on subscriber count adjusted for niche CPM and platform multipliers; the methodology page provides full details on the calculation model. Compared to direct peers in the travel niche—Vlog do Carioca (66,000 subs), Gino Valentini En Moto por Argentina (64,000 subs), and Олег и Валя - Travel ВЛОГ (63,500 subs)—What The Vlog occupies a similar pricing band, though Linda's Vlog (79,900 subs) commands higher rates due to larger audience size. The niche CPM for travel content on YouTube typically reflects moderate advertiser demand relative to finance or tech categories. Geographic factors (Estonia-based creator, Russian-language content) and format (long-form documentary-style vlogging) influence the rate structure. Sponsorship opportunities on this channel would suit brands targeting international travel, tennis-adjacent products, or lifestyle categories with appeal to Eastern European and Russian-speaking audiences.

Who should partner with What The Vlog?

What The Vlog reaches approximately 69,500 subscribers, with a cumulative view count of 12,234,782, indicating an average view-per-video ratio of roughly 35,000 views per upload across the 348-video catalog. The audience is primarily drawn to tennis-tour-lifestyle content and travel vlogging, with secondary interest in figure skating and sports documentaries. Subscriber demographics skew toward audiences engaged with professional tennis, international travel, and behind-the-scenes sports access—likely including tennis fans, travel enthusiasts, and viewers interested in athlete lifestyle content. The channel's multilingual approach (Russian and English) suggests a significant portion of the audience is Russian-speaking or Eastern European, with secondary English-language viewership. Brand categories well-suited to this audience include travel-related services (booking platforms, luggage brands, travel insurance), sports equipment and apparel (particularly tennis-focused), lifestyle and wellness products, and coffee brands (explicitly mentioned in the bio). The channel's positioning as an insider perspective on professional tennis tours differentiates it from mass-market travel channels; sponsorship partners would benefit from association with authenticity and niche expertise rather than broad mainstream appeal. Peer channels like Vlog do Carioca and Олег и Валя - Travel ВЛОГ serve similar audience segments, suggesting established demand for travel-and-lifestyle content in this subscriber range.

What The Vlog's growth and performance

Snapshot data for What The Vlog covers only a single day (May 11, 2026), with the channel holding 69,500 subscribers at both the first tracked date and latest snapshot, representing zero net change over the one-day span. This limited observation window does not provide sufficient data to assess growth trajectory, seasonal patterns, or subscriber acquisition velocity. Average view counts for the last 30 days are not yet available in the tracking history. To establish meaningful growth analysis, longer-term data collection across multiple months would be required. The channel's 348 published videos and 12,234,782 total views suggest sustained audience engagement over its operational history, but current snapshot coverage is insufficient to determine whether the channel is in a growth, plateau, or decline phase.

How our pricing estimate works for What The Vlog

What The Vlog's estimated sponsorship rates are calculated algorithmically based on subscriber count (69,500), niche CPM multipliers for the travel category, and YouTube platform and format adjustments. The estimate does not incorporate community-submitted rate data; instead, it relies on calibrated models derived from publicly available channel metrics. The low, typical, and high rate range reflects variance in sponsorship deal structures, content integration depth, and advertiser demand within the travel niche. For a detailed explanation of the CPM multipliers, platform adjustments, and calculation methodology, see the /methodology page. Rates are estimates and do not represent actual quotes from the creator; prospective brand partners should contact the creator directly at vlogwtv@gmail.com for current pricing and availability.