auto mobil – das VOX-Automagazin

About auto mobil

auto mobil – das VOX-Automagazin is the YouTube channel for the German television program of the same name, broadcast on VOX. The channel serves as a digital extension of the weekly Sunday broadcast, offering automotive journalism focused on new car models, mobility trends, and automotive technology. The on-air team includes moderators Alexander Bloch, Andreas Jancke, Lance David Arnold, Anni Dunkelmann, and Martin Dunkelmann, who deliver vehicle comparison tests, driving reviews, and industry analysis with editorial rigor. The YouTube channel republishes broadcast highlights and distributes exclusive content not shown on television, with new episodes typically released on Saturdays. Since its inception, the channel has accumulated 48,108,802 total views across 381 published videos, establishing it as a established player in German-language automotive media. The channel's positioning bridges traditional television automotive journalism and digital-native audience expectations, targeting viewers interested in detailed vehicle evaluations and automotive market developments.

auto mobil's estimated sponsorship rates

The estimated rate for an integrated video placement on auto mobil – das VOX-Automagazin ranges from $270 (low) to $674 (high), with a typical rate of $449. This estimate reflects the channel's subscriber base of 71,300 and the niche CPM dynamics of German-language automotive content. The creator operates in the low audience tier relative to the platform's broader creator base, which constrains absolute pricing despite automotive content's generally strong advertiser appeal. Rates are calibrated to YouTube's video format and the German market, where automotive advertising demand remains consistent but CPM rates vary by advertiser category and seasonal factors. The estimate is algorithmic and does not yet incorporate community-reported rates or historical campaign data. Peer creators in the automotive niche—including sport auto (71,000 subscribers) and BlackForestDrive (74,100 subscribers)—operate at comparable subscriber scales, suggesting similar rate bands within the German automotive creator ecosystem. Actual rates may vary based on audience composition, engagement metrics, and advertiser-specific requirements.

Who should partner with auto mobil?

auto mobil – das VOX-Automagazin attracts viewers interested in automotive journalism, vehicle testing, and mobility technology within the German-speaking market. The audience aligns with traditional automotive media consumers who value structured, editorial-style content over entertainment-focused car channels. Primary advertiser categories likely include automotive manufacturers, automotive retail platforms, automotive insurance and financing services, and automotive aftermarket suppliers. Secondary appeal extends to technology and consumer electronics brands targeting automotive-adjacent audiences, particularly those interested in vehicle infotainment systems, connectivity features, and automotive innovation. The channel's association with the VOX television broadcast provides credibility with audiences seeking authoritative automotive information rather than personality-driven content. Compared to peers such as sport auto, which similarly operates at 71,000 subscribers, auto mobil – das VOX-Automagazin benefits from institutional media backing and editorial consistency. The audience demographic skews toward adults with purchasing power in the automotive market, making the channel relevant for B2C campaigns targeting vehicle buyers and automotive enthusiasts with disposable income.

auto mobil's growth and performance

Growth data is limited to a single snapshot captured on 2026-05-12, at which point the channel held 71,300 subscribers. The tracking span covers only one day with no measurable change in subscriber count during that period. Average view counts for the last 30 days are not yet available. Without historical data spanning multiple months or years, subscriber growth trends cannot be reliably assessed. The channel's 48,108,802 cumulative views across 381 videos indicates sustained audience engagement over its operational history, but the rate of growth—whether accelerating, stable, or declining—remains undetermined. Future snapshots will establish whether the channel is gaining or losing audience momentum relative to its peer group.

How our pricing estimate works for auto mobil

The rate estimate is generated algorithmically based on the creator's subscriber count (71,300), the niche CPM typical for automotive content in the German market, and platform-specific multipliers for YouTube video integrations. The calculation does not yet incorporate community-reported rates, historical campaign pricing, or engagement metrics such as average view counts or audience retention data. The estimate is classified as low confidence due to the absence of community calibration data points. For a detailed explanation of the CPM model, niche adjustments, and format multipliers applied to this estimate, see the /methodology page. Rates may shift as additional data becomes available, including verified campaign reports from the creator's audience or changes in the creator's subscriber count and engagement profile.