Vaundy

About Vaundy

Vaundy is a 25-year-old Japanese multi-artist who writes, composes, arranges, and self-produces all aspects of his work, including visual direction and design. He began uploading original music to YouTube in spring 2019 and rapidly gained recognition across social media platforms for melodically distinctive songs spanning multiple genres, including "東京フラッシュ" (Tokyo Flash) and "不可幸力" (Inevitable Misfortune). As of the data snapshot, he has accumulated 2,600,920,340 total views across 295 published videos and maintains a subscriber base of 2,510,000. Vaundy holds the record as the top-charting Japanese male solo artist on streaming platforms, with ten tracks surpassing 100 million plays each. His work extends beyond original releases: he has contributed to high-profile collaborations including "地球儀 with Vaundy/Aimer" and "おもかげ" (featuring milet, Aimer, and 幾田りら), provided production and songwriting services for artists including Ado, and directed his first music video for 菅田将暉's "惑う糸." His influence has expanded internationally through remixes with LAUV and global placements on platforms like Nowness, positioning him as a defining figure in the streaming-era Japanese music landscape.

Vaundy's estimated sponsorship rates

Vaundy's estimated integrated video partnership rate ranges from $2,349 to $5,873, with a typical mid-point of $3,916. This pricing reflects his classification as a high-tier creator, driven primarily by his 2,510,000 subscriber base and the niche CPM dynamics of the music category on YouTube. Japanese music creators operating at this scale typically command rates influenced by both domestic and international audience composition, as well as the production quality and cultural resonance of their content. Vaundy's rate sits within the competitive range of direct peers: Pinkpantheress (2,500,000 subs), Sushant KC (2,550,000 subs), and 優里ちゃんねる (2,490,000 subs) occupy similar subscriber tiers. The estimate is algorithmic and does not account for negotiated premiums that may apply for exclusive partnerships, multi-video campaigns, or integrations aligned with his established brand collaborations in entertainment and consumer goods. Actual rates depend on campaign scope, geographic targeting, and exclusivity terms. For detailed methodology on how these figures are calculated, see the /methodology page.

Who should partner with Vaundy?

Vaundy's 2,510,000 subscribers represent a high-engagement music audience with demonstrated affinity for original composition, production innovation, and cross-media storytelling. His content attracts viewers interested in contemporary Japanese pop, alternative, and experimental music production. The audience spans both domestic and international markets, evidenced by his global remix collaborations and international platform placements. Brand categories aligned with this audience include music production software and hardware, streaming services, consumer electronics, fashion and lifestyle brands targeting young adults, entertainment platforms, and cultural media outlets. His track record of tagging in film, television, anime, and advertising contexts indicates audience overlap with entertainment and media consumption demographics. The 2,600,920,340 total view count across 295 videos suggests sustained audience retention and discoverability across YouTube's recommendation ecosystem. Compared to peers like Pinkpantheress, who similarly operates at 2,500,000 subscribers but in the Western pop/alternative space, Vaundy's audience is geographically concentrated in Japan with secondary reach in East Asia and among international music enthusiasts. His production-focused positioning and visible creative control differentiate his appeal from music channels emphasizing performance or curation alone.

Vaundy's growth and performance

We have only a single data snapshot available (May 12, 2026), showing 2,510,000 subscribers with no measurable change recorded over the 1-day tracking span. This limited observation window does not permit analysis of growth trajectory, seasonal patterns, or acceleration trends. Average views over the last 30 days are not yet available. To establish meaningful growth context, longer historical data spanning weeks or months would be required. Interested parties should monitor future snapshots to track subscriber velocity and engagement trends.

How our pricing estimate works for Vaundy

Vaundy's rate estimate is calculated algorithmically using subscriber count, niche-specific CPM (cost per thousand impressions) for the music category, and platform/format multipliers for YouTube integrated video partnerships. The estimate does not derive from direct negotiation data or community submissions; it is based on calibration against comparable creators and historical pricing patterns in the music creator economy. The algorithm applies category-level CPM adjustments reflecting the music niche's typical advertiser demand and audience demographics, then scales by format (integrated video) and platform (YouTube) coefficients. For a detailed breakdown of the CPM assumptions, multiplier ranges, and calculation steps, visit the /methodology page.