Unlock Study

About Unlock Study

Unlock Study is an education-focused YouTube channel operated by Anil Sir, based in India and serving Hindi-language learners. The channel specializes in video solutions and exam preparation content for Indian secondary students in grades 9 and 10, with a curriculum aligned to NCERT standards. As of May 2026, the channel has accumulated 162,878,376 total views across 755 published videos and maintains a subscriber base of 963,000. The channel's content strategy centers on board exam preparation across multiple Indian state boards—Bihar, Uttar Pradesh, Madhya Pradesh, Rajasthan, and Jharkhand—all of which follow NCERT patterns. Unlock Study supplements its video library with downloadable PDFs and exam-strategy tips designed to help students improve board exam performance. The channel operates a companion website at unlockstudy.in, extending its reach beyond YouTube's platform. The creator's focus on structured, subject-specific problem-solving and test-preparation methodology positions the channel within the competitive secondary-education tutoring space on YouTube, where similar channels target overlapping student demographics across India.

Unlock Study's estimated sponsorship rates

Unlock Study's estimated sponsorship rate for integrated YouTube video placements ranges from $2,542 (low) to $6,356 (high), with a typical rate of $4,237. This mid-tier pricing reflects the channel's 963,000-subscriber base and the niche characteristics of education-focused content in the Indian market. Several factors influence this rate structure. First, the education category typically commands lower CPM (cost per thousand impressions) than finance, technology, or lifestyle verticals, because educational audiences—primarily students—have limited purchasing power and advertisers in this space often operate on tighter margins. Second, the channel's geographic concentration in India, where advertising rates are generally lower than in North American or Western European markets, moderates the overall rate. Third, the channel's subscriber count places it in the mid-tier range; peers like BA STUDY (1,030,000 subs) and study with me (979,000 subs) occupy similar pricing brackets. The estimate is algorithmic and does not yet incorporate direct sponsorship history or community rate data. For detailed methodology, see the /methodology page.

Who should partner with Unlock Study?

Unlock Study's audience comprises secondary-school students (grades 9–10) across India, primarily Hindi-language learners preparing for board examinations under NCERT curricula. The channel's content targets students enrolled in schools affiliated with Bihar Board, Uttar Pradesh Board, Madhya Pradesh Board, Rajasthan Board, Jharkhand Board, and other state boards operating under NCERT standards. This demographic is typically aged 14–16, academically motivated, and seeking supplementary tutoring and exam-preparation resources. Relevant brand categories for sponsorship include educational technology platforms (online learning apps, test-prep software), publishing and educational materials (textbook publishers, study guides), student financial services (educational loans, scholarship platforms), and academic coaching institutes. The audience's purchasing decisions are often influenced by parents or guardians, making family-oriented financial and educational services particularly relevant. Peers like Online Tutorials (924,000 subs) and MySirG.com (898,000 subs) serve overlapping student cohorts with similar subject-matter expertise, indicating a consolidated but fragmented market. Unlock Study's audience tier is classified as mid-market, reflecting both subscriber volume and the niche's limited advertiser density compared to broader educational or lifestyle categories.

Unlock Study's growth and performance

Unlock Study's growth trajectory cannot be assessed from available historical data. The channel was first tracked on May 12, 2026, at 963,000 subscribers, and the latest snapshot on the same date shows no change (0 subscriber delta over a 1-day span). No view-count history or multi-month trend data is currently available. To establish meaningful growth patterns—such as monthly subscriber acquisition rate, seasonal fluctuations, or acceleration trends—longer observation windows are required. Prospective brand partners should monitor the channel's performance over subsequent tracking periods to evaluate momentum and audience expansion.

How our pricing estimate works for Unlock Study

Unlock Study's estimated sponsorship rate is calculated algorithmically using a formula that multiplies subscriber count by niche-specific CPM (cost per thousand impressions), then applies platform and format multipliers. The base calculation incorporates the channel's 963,000 subscribers and the education category's typical CPM range, adjusted for geographic factors (India-based audience) and content format (integrated YouTube video placement). The estimate is classified as mid-tier and is currently calibrated against zero community data points—meaning no direct sponsorship agreements or creator-reported rates have been collected for this channel. As more market data accumulates, the estimate will be refined. For a complete explanation of the algorithmic model, multiplier coefficients, and CPM assumptions, see the /methodology page.