UFC Brasil

About UFC Brasil

UFC Brasil (@ufcbr) serves as the official YouTube destination for the Ultimate Fighting Championship within the Brazilian market. The channel functions as a primary distribution hub for the organization, which operates as a global leader in mixed martial arts (MMA). With a subscriber base of 3,250,000 and a total historical view count of 1,329,030,267 across 15,815 uploaded videos, the channel maintains a high volume of content output consistent with the UFC’s broader media strategy. The organization, a subsidiary of TKO Group Holdings (NYSE: TKO), produces over 40 live events annually, and the YouTube channel acts as a localized touchpoint for this content, facilitating engagement with the sport's extensive fan base.

The content strategy centers on providing localized coverage of the UFC’s global operations, which reach over 975 million households across 170 countries. By maintaining a dedicated Brazilian presence, the channel supports the promotion of live events and athlete profiles, leveraging the organization’s roster of fighters from over 80 countries. While the channel’s primary category is sports, its operations are deeply integrated into the commercial objectives of the UFC, including promotional partnerships with streaming services like Paramount+. The channel’s longevity and consistent upload frequency reflect the structural support of a major sports promotion entity, distinguishing it from independent creator-led channels within the combat sports vertical.

UFC Brasil's estimated sponsorship rates

The estimated market rate for a video integration on the UFC Brasil YouTube channel ranges from $601 to $1,068, with a typical valuation of $801. These figures are derived from an algorithmic assessment of the channel’s performance, utilizing an anchor niche CPM of $12 within a band of $9–16. The valuation is primarily driven by the channel's mega-tier audience status and its consistent performance in the sports category. The calculation assumes a baseline of 66,764 views per video, which serves as the primary metric for determining the potential reach of a sponsored integration.

Several factors influence these rates compared to other sports-centric creators. As an official media arm of a global sports organization, UFC Brasil benefits from high brand authority and institutional stability, which often commands a premium in the sports media landscape. However, because the channel operates as a promotional vehicle for the UFC itself, its inventory for third-party brand integrations may be limited or subject to specific corporate guidelines compared to independent creators like Álex Segura LR or Infinity Riderzz. The rate reflects the cost-per-thousand-impressions (CPM) typical of the high-engagement sports niche, adjusted for the specific audience demographics found in Brazil. InfluencerUnion does not facilitate these transactions; the provided range is an algorithmic estimate based on current market data. For a detailed breakdown of the variables used to calculate these figures, please refer to our /methodology page.

Who should partner with UFC Brasil?

UFC Brasil commands a mega-tier audience of 3,250,000 subscribers, primarily concentrated in Brazil. The audience composition is heavily skewed toward combat sports enthusiasts, MMA practitioners, and followers of high-stakes professional sports. Given the nature of the UFC’s content, the viewer demographic is likely to overlap with sectors such as sports apparel, nutritional supplements, fitness technology, and betting platforms. The channel’s reach is global in the context of the sport, but its localized language and branding ensure a strong, consistent connection with the Brazilian market.

When compared to peer creators in the sports category, such as NHL (3,040,000 subscribers) or Infinity Riderzz (3,070,000 subscribers), UFC Brasil demonstrates a similar scale of influence but operates within a more specialized, single-discipline framework. Unlike creators who focus on general sports entertainment or lifestyle-adjacent athletic content, such as Exatlón México (2,680,000 subscribers) or With Khaled (2,590,000 subscribers), the audience for @ufcbr is highly segmented by interest in professional MMA. This specificity often results in higher audience retention for brand partners looking to target consumers interested in combat sports, premium sports broadcasting, and event-based entertainment. The audience’s engagement is sustained by the high volume of historical content, which encourages repeat viewership and long-term channel loyalty, providing a stable environment for advertisers interested in the sports-media vertical.

UFC Brasil's growth and performance

The growth trajectory for UFC Brasil is characterized by steady, incremental gains in subscriber count. Based on data tracked between August 14, 2026, and October 3, 2026, the channel grew from 3,220,000 to 3,250,000 subscribers. This represents a net increase of 30,000 subscribers over a 50-day period. This growth rate is consistent with a mature channel that relies on a high volume of recurring content—15,815 videos published to date—to maintain its existing base while attracting new viewers through official event coverage and promotional clips.

While we do not yet have a comprehensive view-count history or a long-term historical snapshot beyond this 50-day window, the current data indicates a stable upward trend. The channel’s ability to capture 30,000 new subscribers in less than two months, despite having already reached the multi-million subscriber threshold, highlights the continued relevance of the UFC brand in the Brazilian market. Future growth analysis will require a broader data set to determine the impact of specific fight cards or seasonal event cycles on subscriber acquisition velocity.

How our pricing estimate works for UFC Brasil

The valuation and audience insights presented for UFC Brasil are generated through an algorithmic analysis of publicly available data. Our model calculates the estimated rate for a video integration by multiplying the channel’s average view count—in this case, 66,764—by a niche-specific CPM band. For this profile, we utilized a CPM band of $9–16, with an anchor value of $12, reflecting the current market demand for sports-related content on YouTube. The audience tier classification is determined by the total subscriber count, with 'mega' status assigned to channels exceeding the one-million-subscriber threshold.

Our growth metrics are derived from a series of snapshots taken at specific intervals, allowing us to calculate the delta in subscriber counts over time. Please note that these figures are estimates intended for research purposes and do not account for private brand deals, platform-specific algorithm changes, or fluctuations in seasonal ad spend. For a complete explanation of the variables, multipliers, and data-weighting processes used to arrive at these figures, please visit our /methodology page.