Throttle House

About Throttle House

Throttle House is a YouTube automotive channel with 3.39 million subscribers and over 754 million total views across 545 published videos. The channel produces a mix of car reviews, track tests, and automotive adventures, publishing new content on a weekly cadence. The creator operates in the automotive category, a segment that attracts significant advertiser interest and viewer engagement on YouTube. With a subscriber base in the high tier, Throttle House reaches a substantial audience interested in vehicle performance, automotive journalism, and hands-on testing content. The channel's content strategy emphasizes variety—combining traditional reviews with experiential formats like track testing and travel-based automotive content—which differentiates it within a crowded automotive YouTube landscape. The total view count of 754.3 million reflects accumulated audience reach over the channel's operational history, indicating sustained viewer retention and discoverability across the platform's recommendation systems.

Throttle House's estimated sponsorship rates

Throttle House commands a typical integrated video rate of $7,322, with a low estimate of $4,393 and a high estimate of $10,984 for a single sponsored video placement. This pricing reflects the channel's high audience tier classification and positions it competitively within the automotive creator space. The rate structure is driven primarily by subscriber count (3.39 million), which places Throttle House in the upper-middle range among automotive peers—larger than TheStraightPipes (1.81 million) and The Car Care Nut (1.75 million), but smaller than Doug DeMuro (5.08 million) and AutoTopNL (4.22 million). Automotive content typically commands moderate-to-strong CPM rates due to the niche's appeal to brands in automotive aftermarket, finance, insurance, and automotive retail sectors. The estimate is algorithmic and does not yet incorporate community-sourced rate data; the methodology page details the calculation basis. Brands should note that actual rates may vary based on campaign scope, exclusivity terms, audience geography, and seasonal demand fluctuations.

Who should partner with Throttle House?

Throttle House reaches 3.39 million subscribers with a demonstrated interest in automotive content spanning reviews, performance testing, and adventure-based vehicle narratives. The audience tier is classified as high, indicating strong appeal to premium automotive and adjacent brand categories. Likely brand fit includes automotive manufacturers and dealerships, automotive aftermarket retailers (performance parts, accessories, maintenance products), automotive finance and insurance platforms, automotive media and software (OBD apps, vehicle tracking), and lifestyle brands targeting automotive enthusiasts. The channel's emphasis on track testing and real-world performance evaluation suggests an audience skewed toward automotive hobbyists and early adopters rather than casual car buyers, which may elevate appeal for premium or performance-focused brands. Peer channels in the same niche—Forrest's Auto Reviews (3.66 million subs), AutoTopNL (4.22 million), and Doug DeMuro (5.08 million)—serve overlapping audiences, indicating a robust market for automotive video content on YouTube. We do not yet have granular demographic or geographic breakdowns of the Throttle House audience; detailed audience insights may be available directly from the creator or through YouTube's advertiser tools.

Throttle House's growth and performance

Throttle House was first tracked on May 12, 2026, at 3.39 million subscribers. The latest snapshot, taken on the same date, shows no change in subscriber count over the one-day observation window. This single data point does not provide sufficient history to assess growth trajectory, seasonality, or momentum. Long-term growth patterns and monthly or quarterly subscriber trends are not yet available in our database. To evaluate the channel's growth rate and audience expansion over time, we recommend requesting historical data directly from the creator or monitoring the channel over a longer period.

How our pricing estimate works for Throttle House

The rate estimate is calculated algorithmically using subscriber count, niche-specific CPM benchmarks, and platform/format multipliers. The formula accounts for YouTube's advertising landscape, automotive content CPM rates, and the creator's audience tier. This estimate is not based on community-sourced rate data (zero data points submitted); it reflects a statistical model calibrated against industry benchmarks. Actual rates charged by Throttle House may differ based on campaign requirements, exclusivity, content placement, and negotiation. For a detailed explanation of the pricing model and multipliers, see the /methodology page.