Theo Derick

About Theo Derick

Theo Derick is a digital creator, entrepreneur, and author operating primarily within the B2B sector on YouTube. With a handle of @theoderick_, Derick has established a professional presence focused on business-oriented content. His channel currently hosts 1,411 videos, reflecting a high volume of content production and a consistent commitment to the B2B niche. As of the latest data, the channel has accumulated a total of 38,795,713 views, indicating a significant historical reach within his specific area of expertise. Based in Indonesia, Derick’s content strategy centers on professional development and entrepreneurial insights, positioning him as a resource for viewers seeking business-related guidance. While his primary language is not explicitly categorized, his output is structured to serve an audience interested in the complexities of the creator economy and business management. His work as an author complements his video presence, providing a multi-channel approach to his professional brand. The channel's longevity is evidenced by the substantial library of 1,411 uploaded videos, which serve as a foundational archive for his audience. Derick remains a notable figure in the B2B space, maintaining a subscriber base of 428,000. His profile reflects a focus on long-form educational or informative content, typical of creators who prioritize niche authority over broad-market entertainment. As he continues to produce content, his role as an entrepreneur-creator remains a central component of his public identity on the platform.

Theo Derick's estimated sponsorship rates

The estimated market rate for a video integration on Theo Derick’s YouTube channel ranges from $404 to $693, with a typical valuation of $520 per placement. These figures are derived from an algorithmic assessment that accounts for his current audience size, the specific B2B niche CPM, and the performance metrics of his content. The B2B category generally commands a higher CPM than entertainment-focused niches, as the audience is often composed of professionals, business owners, and individuals seeking high-utility information. This niche-specific premium is a primary driver of his rate structure compared to creators in broader, less specialized categories. Furthermore, Derick’s rate is influenced by his total subscriber count of 428,000 and the high-confidence average view count of 11,555 per video, which serves as a key indicator of his reach for potential brand partners. The pricing model utilizes a niche CPM band of $35 to $60, with an anchor point of $45, reflecting the professional nature of his content. Because his audience is highly targeted, the cost per engagement is often viewed as more efficient for brands in sectors such as SaaS, professional services, and business tools. Factors such as the format of the integration—whether it is a dedicated segment or a brief mention—and the length of the partnership will cause fluctuations within the provided range. For a detailed breakdown of the variables used to calculate these figures, please refer to our methodology page.

Who should partner with Theo Derick?

Theo Derick’s audience is primarily composed of individuals interested in professional growth, business operations, and the creator economy. Given his focus on the B2B sector, his viewership likely includes entrepreneurs, small business owners, and professionals looking to optimize their workflows or scale their ventures. This demographic is highly valuable to advertisers in sectors such as fintech apps, online brokerages, business management software, and personal-finance education platforms. The audience profile aligns closely with that of other creators in the B2B space, such as I Love Excel by Skill Course, which focuses on technical proficiency, and AutoDS, which targets e-commerce entrepreneurs. Other peers in this niche include Marcus Jones, Satish Dhawale, and Devenir Youtubeur, all of whom operate within a similar subscriber tier. This grouping suggests that Derick’s viewers are accustomed to consuming content that provides actionable, high-utility information rather than purely entertainment-driven media. Because his content is categorized strictly under B2B, his audience is likely more resilient to market trends that affect general-interest channels, as the demand for business-related education remains consistent. Brands looking to reach this audience benefit from the high level of trust established between Derick and his subscribers, who rely on his content for professional guidance. The audience tier is classified as mid-level, representing a substantial group of engaged viewers who are actively seeking to improve their professional outcomes through the content provided on the channel.

Theo Derick's growth and performance

The growth trajectory for Theo Derick is currently captured through a snapshot taken on August 19, 2026. At the time of this data point, the channel held 421,000 subscribers. Subsequent data indicates the channel has reached a total of 428,000 subscribers, though the specific timeframe for this increase is limited by the available snapshot history. Over the recorded one-day span between the initial tracking date and the latest update, the channel showed a delta of +0 subscribers, indicating a period of stability in his audience count. We do not yet have a comprehensive view-count history or a long-term month-over-month growth rate to provide a more detailed analysis of his subscriber velocity. Future snapshots will be required to determine the rate of audience acquisition and to identify any specific trends in his growth patterns. Currently, the data reflects a mature channel that maintains a consistent, established audience base rather than one experiencing rapid, short-term fluctuations.

How our pricing estimate works for Theo Derick

The pricing estimates provided for Theo Derick are generated using a proprietary algorithm designed to provide a standardized valuation for influencer partnerships. This model calculates the potential cost of a video integration by multiplying the creator's average view count by a niche-specific Cost Per Mille (CPM) band, further adjusted by platform-specific and format-specific multipliers. The B2B niche CPM band used for this calculation is $35 to $60, with an anchor point of $45, reflecting the professional nature of the content and the higher value of the associated audience. The view count used for this calculation is 11,555, which is based on the channel's average performance with a high degree of confidence. These estimates are intended to serve as a baseline for market valuation and do not account for individual negotiation factors such as exclusivity, usage rights, or production requirements. For a comprehensive explanation of our data collection, normalization, and algorithmic weighting, please refer to our methodology page.