The Intentional Parent by Wendy Ologe

About The Intentional Parent by Wend…

The Intentional Parent, operated by Coach Wendy Ologe, is a digital resource dedicated to the niche of parenting education. Based in Nigeria, the channel functions as the public-facing component of the Intentional Parent Academy. Ologe, a certified parent coach, public speaker, and author of titles including 'Connect to Correct,' 'The Discipline That Works,' and 'From Yelling to Calm,' utilizes the platform to disseminate instructional content focused on child development. The channel’s content strategy is structured around practical, evidence-based methodologies for raising children, with a specific emphasis on positive parenting techniques for toddlers, children, and teenagers. The curriculum provided across her 2,275 published videos addresses common parental challenges, such as managing screen time and implementing disciplinary strategies that avoid traditional methods like yelling or corporal punishment. By positioning the channel as a bridge between professional coaching and accessible video content, Ologe targets parents seeking to foster emotional health and discipline within their households. With a total lifetime view count of 4,236,880, the channel serves as a repository for long-form instructional material. The content is explicitly designed to provide actionable advice for parents navigating the complexities of modern child-rearing, maintaining a focus on the pedagogical aspects of the parent-child relationship rather than lifestyle vlogging or entertainment-centric formats.

The Intentional Parent by Wend…'s estimated sponsorship rates

The estimated market rate for a video integration on The Intentional Parent ranges from $114 to $187, with a typical valuation of $145 per placement. This pricing is determined by the channel’s micro-influencer status, characterized by its 60,300 subscriber base. Several factors influence this valuation relative to other creators in the parenting space. The primary driver is the niche-specific CPM, which currently sits in the $11 to $18 range. Because the channel focuses on specialized educational content rather than broad-appeal entertainment, the audience is considered high-intent, which typically commands a higher CPM than general-interest channels. Additionally, the high volume of content—2,275 videos—suggests a consistent output that builds long-term trust with viewers, a factor that advertisers often weigh when assessing integration value. However, because we do not yet have reliable view-count history for the last 30 days, these estimates rely on a subscriber-fallback model, which may result in lower confidence intervals compared to channels with high-velocity, recent performance data. The geographic location of the creator (Nigeria) also plays a role in the algorithmic calculation, as regional market dynamics influence the baseline CPM. Advertisers looking to reach a demographic focused on child development and household management will find that these rates reflect the channel’s specific educational utility rather than mass-market reach.

Who should partner with The Intentional Parent by Wend…?

The audience for The Intentional Parent consists primarily of individuals seeking structured guidance on child development and household management. Given the channel’s focus on 'positive parenting' and 'discipline that works,' the subscriber base is likely composed of parents of toddlers, school-aged children, and teenagers who are actively looking for alternatives to traditional disciplinary methods. This demographic is highly relevant for brands operating within the parenting and family-wellness sectors. Potential brand categories that align with this audience include educational toy manufacturers, digital learning platforms, family health and nutrition services, and household management software. When comparing the channel to peers such as Muddy Puddle Parenting (60,000 subscribers) and BratBusters Parenting (63,000 subscribers), it is evident that The Intentional Parent occupies a similar tier of influence within the parenting niche. Other comparable creators, such as Harkla - Parenting & Child Development Tips (53,900 subscribers) and Modern Parenting PH (67,300 subscribers), demonstrate that this subscriber range is common for channels that provide specialized, high-utility content. The audience is characterized by a high degree of engagement with instructional material, as evidenced by the 4,236,880 total views accumulated across the channel's history. Advertisers targeting this segment can expect an audience that is receptive to products that solve specific parenting pain points, such as screen-time management tools or developmental resources, rather than general consumer goods.

The Intentional Parent by Wend…'s growth and performance

The growth data for The Intentional Parent is currently limited to a single snapshot. As of the most recent tracking date on October 4, 2026, the channel maintained a total of 60,300 subscribers. Because this is the initial data point captured in our system, we do not have a historical trend line to calculate month-over-month growth rates or subscriber velocity. Consequently, the delta for the recorded period is +0 subscribers. While the channel has a substantial library of 2,275 videos, which indicates a long-standing presence on the platform, we do not yet have view-count history or subscriber-gain metrics to determine the current trajectory of the channel’s audience acquisition. Future snapshots will be necessary to establish whether the channel is experiencing steady growth, plateauing, or fluctuating in response to specific content releases. Without longitudinal data, it is not possible to provide an analysis of the channel's current momentum or its performance relative to its historical baseline.

How our pricing estimate works for The Intentional Parent by Wend…

The valuation and audience tier classifications provided for The Intentional Parent are derived from a proprietary algorithmic model. This model calculates the estimated market value for a video integration by synthesizing several key data points, including total subscriber count, niche-specific CPM (Cost Per Mille) bands, and platform-specific multipliers. For this profile, the calculation utilizes a subscriber-fallback model due to the current absence of verified 30-day view-count data. The niche CPM band, set at $11–$18, is determined by analyzing the advertising demand for the parenting and child-development category. The final price range reflects the estimated cost for a standard integrated advertisement within a video. For a detailed explanation of the variables, including how we account for audience engagement, geographic factors, and the specific multipliers used for different video formats, please refer to our full methodology page at InfluencerUnion/methodology. This ensures transparency in how we transition from raw data points to the financial estimates presented in this profile.