TDR

About TDR

The Dales Report, operating on YouTube under the handle @thedalesreport, is a specialized financial media outlet focused on high-volatility emerging markets. Based in the United States, the channel provides comprehensive coverage of the cannabis stock sector, regulatory developments, and small-cap equity analysis. In addition to its core focus on equities, the channel maintains a secondary content stream dedicated to global cryptocurrency trends and the evolving landscape of crypto-based exchange-traded funds (ETFs).

Content production is high-frequency, with 3,086 videos published to date. The channel’s programming architecture is built around several recurring series, including its flagship market analysis show, 'Trade To Black,' and the 'Small Cap Sunday' podcast. These segments are supplemented by frequent livestreams and exclusive interviews with C-suite executives from various industries. By positioning itself as a source for breaking news and institutional-level insights, The Dales Report aims to provide retail investors with a competitive edge in sectors often characterized by rapid regulatory shifts and speculative interest. With 74,800 subscribers and a total view count of 17,080,716, the channel functions as a dedicated hub for investors tracking niche financial segments that are frequently underserved by mainstream financial news outlets. The channel’s editorial strategy emphasizes daily updates, ensuring that its audience receives timely information regarding market movements and corporate developments within the small-cap and digital asset ecosystems.

TDR's estimated sponsorship rates

The estimated cost for a video integration on The Dales Report ranges from $734 to $1,224, with a typical engagement value calculated at $898. These figures are derived from an algorithmic assessment of the channel’s current audience size, niche-specific cost-per-mille (CPM) benchmarks, and historical performance data. The channel operates within a specialized finance niche, which typically commands a CPM band of $45 to $75; for this calculation, an anchor CPM of $55 was applied based on the channel’s specific content focus and audience engagement profile.

Several factors contribute to these rate estimates. First, the channel’s primary focus on cannabis stocks and small-cap equities attracts a high-intent audience, which generally commands higher advertising premiums compared to broader, general-interest finance channels. Second, the high volume of daily content and the inclusion of executive interviews suggest a consistent level of audience loyalty, which is a key driver in valuation. The pricing model utilizes an average view count of 16,322 per video to ensure the estimate reflects current reach rather than total historical performance. Because The Dales Report is classified within the micro-influencer tier, its rates are optimized for brands seeking targeted exposure to niche investor demographics rather than mass-market reach. For a detailed breakdown of how these specific variables—including platform-specific multipliers and audience demographics—influence the final pricing output, please refer to our methodology page.

Who should partner with TDR?

The audience for The Dales Report is composed of individuals interested in speculative and emerging financial markets. The channel’s content strategy—specifically its focus on cannabis stocks, small-cap equities, and cryptocurrency—attracts viewers who are likely seeking alpha in sectors that require significant research and regulatory monitoring. This demographic typically includes retail investors, market analysts, and individuals interested in the intersection of policy and finance.

When compared to peers in the finance niche such as NASDAQ_NINJA, Anna & Eddy • Lazy Investors, and Sylvain - l'investissement facile, all of whom maintain similar subscriber counts in the 74,000 range, The Dales Report distinguishes itself through its specific thematic focus. While peers like MegaHub天滙財經 or 찐대표의 올스타주식 may cover broader stock market trends, The Dales Report captures a more granular slice of the market. The audience is characterized by a high degree of engagement with technical and fundamental analysis, as evidenced by the channel's commitment to daily livestreams and executive interviews. Brands that align well with this audience include fintech applications, online brokerage platforms, crypto-asset management services, and personal-finance education platforms that cater to investors comfortable with higher-risk, higher-reward asset classes. The consistency of the channel’s output suggests an audience that relies on the platform for daily market intelligence, making it a viable touchpoint for advertisers looking to reach a technically literate and financially active segment of the YouTube ecosystem.

TDR's growth and performance

The Dales Report has shown consistent growth over the most recent two-month tracking period. As of the first snapshot on July 22, 2026, the channel recorded 70,900 subscribers. By the latest snapshot on September 21, 2026, the subscriber count reached 74,800. This represents a net increase of 3,900 subscribers over a 61-day span. This growth trajectory indicates a steady acquisition of new viewers, likely driven by the channel's high-frequency publishing schedule of daily content. While we do not yet have long-term view-count history or specific 30-day average view metrics to determine the exact velocity of recent viral hits, the steady climb in subscriber figures suggests that the channel’s content strategy—centered on niche financial news and recurring podcast series—continues to resonate with its target audience. The current data provides a clear snapshot of a channel that is maintaining positive momentum within its specific market segment.

How our pricing estimate works for TDR

The pricing estimates and audience metrics provided for The Dales Report are generated using a proprietary algorithmic model designed to standardize influencer valuation across the creator economy. Our methodology calculates the typical cost for a video integration by multiplying the creator’s current subscriber base and average view count by niche-specific CPM (cost-per-mille) benchmarks. For this channel, we utilized an anchor CPM of $55, reflecting the specific financial and crypto-sector advertising environment.

These calculations incorporate platform-specific multipliers for YouTube to account for the unique value of long-form video content and the high-intent nature of financial-niche viewers. Our data is sourced from periodic snapshots of public channel metrics, ensuring that the valuation reflects the most recent performance data available. We categorize creators into tiers—such as the micro-influencer tier assigned to The Dales Report—to provide context for how their reach compares to broader market averages. For a comprehensive explanation of the variables involved, including how we normalize view counts and apply niche-specific multipliers, please consult our methodology page.