TheCohen

About TheCohen

TheCohen is a gaming-focused YouTube creator based in Israel with 830,000 subscribers and over 453 million total views across 2,812 published videos. The channel publishes primarily live-stream content and gaming videos, with a stated focus on variety gaming material. The creator maintains a business contact email (Cohenbusinessyt@gmail.com) for partnership inquiries and cross-promotes on multiple platforms including TikTok (@_idanofficial), Instagram (@_idanofficial and @_TheCohen), and Discord. TheCohen also operates a Fortnite creator code (1TC) available in the game's item shop. The channel's bio indicates an active growth target, with the creator seeking to reach 900,000 subscribers. The content strategy emphasizes accessibility and community engagement, inviting viewers to explore diverse gaming formats and participate in the creator's broader social ecosystem.

TheCohen's estimated sponsorship rates

TheCohen's estimated sponsorship rate for an integrated YouTube video ranges from $996 to $2,490, with a typical rate of $1,660. This pricing reflects the creator's mid-tier audience classification within the gaming category. The rate estimate is based on the channel's 830,000-subscriber count combined with niche-specific CPM benchmarks for gaming content on YouTube. Gaming creators at this subscriber tier typically command rates in this range, though actual pricing varies based on campaign specifics, audience geography, engagement metrics, and advertiser requirements. Peer creators with comparable subscriber counts—including Wow Such Gaming (831,000 subs), BEZSMERTNY BS (837,000 subs), and Papaplatte Gaming (845,000 subs)—operate within similar rate bands. The estimate does not account for premium factors such as exceptionally high engagement rates, exclusive audience demographics, or long-form content formats, which could push rates higher. For detailed information on how this estimate is calculated, see the methodology page.

Who should partner with TheCohen?

TheCohen's audience consists of 830,000 YouTube subscribers engaged with gaming content, primarily live-stream formats. The channel's total view count of 453 million indicates sustained audience interest across a large content library. While specific audience demographic data is not yet available in our database, the gaming category typically attracts viewers interested in entertainment, skill-based gameplay, and creator personality. The cross-platform presence on TikTok, Instagram, and Discord suggests an audience comfortable with multiple content formats and community interaction. The Fortnite creator code integration indicates a subset of the audience engages with competitive or casual multiplayer gaming. Based on subscriber tier and niche, TheCohen's audience likely overlaps with brands targeting gaming enthusiasts, esports-adjacent products, and entertainment-focused consumer goods. Peer audiences at similar scale—such as those of Wow Such Gaming and BEZSMERTNY BS—typically include viewers aged 13–35 with disposable income for in-game purchases, gaming peripherals, and entertainment subscriptions, though creator-specific audience composition may vary.

TheCohen's growth and performance

TheCohen was first tracked in our database on May 11, 2026, at 830,000 subscribers. The latest snapshot, also from May 11, 2026, shows no change in subscriber count over this one-day span. This single data point does not provide sufficient history to assess growth trajectory or seasonal patterns. We do not yet have view-count history or engagement metrics that would indicate whether the channel is in a growth, plateau, or decline phase. Longer-term tracking data will be necessary to establish meaningful growth analysis.

How our pricing estimate works for TheCohen

TheCohen's estimated sponsorship rate is calculated algorithmically using subscriber count, niche-specific CPM (cost per thousand impressions) benchmarks for gaming content, and YouTube platform multipliers. The formula accounts for the creator's 830,000-subscriber base combined with typical advertising rates for gaming creators in the mid-tier audience classification. This estimate is based on zero community data points—meaning no historical sponsorship deals or creator-reported rates inform the calculation—so it represents a statistical baseline rather than a validated market rate. Actual sponsorship fees may differ based on engagement metrics, audience geography, content format, campaign duration, and advertiser-specific requirements. For a complete explanation of the algorithmic methodology, pricing factors, and limitations, visit the /methodology page.