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64.2K
Subscribers
489
Average views
across 15 recent videos
0.8%
Reach quality
of subscribers watch, on average
Below typical for micro-sized channels
Below the micro median for micro-sized channels — a large subscriber count that comparatively few videos reach.
18.6M
Total views
3.66K
Videos
2026-09-27
Data updated
15-video sample
About
The Business Times is South-east Asia's leading financial daily. We bring to our readers daily corporate, financial, economic and political news, analysis and commentary on print and digital platforms. This includes in-depth coverage of Singapore and Asian business and economic developments, as well as global trends that impact Singapore business. On weekends, BT's lifestyle journalists bring busy executives the latest in recreation, entertainment, the arts, design, food, and shopping.
About The Business Times
The Business Times (@thebusinesstimes) functions as the digital video extension of Southeast Asia's primary financial daily publication. Headquartered in Singapore, the channel serves as a repository for corporate, financial, economic, and political news. Its content strategy focuses on delivering analysis and commentary regarding Singaporean and broader Asian business developments, alongside global trends that influence the local economic landscape. Beyond core financial reporting, the channel incorporates lifestyle content, with journalists covering recreation, entertainment, the arts, design, food, and shopping, specifically curated for an executive-level demographic. With a library of 3,662 videos and a total view count of 18,578,783, the channel maintains a consistent output of professional-grade journalism. The Business Times utilizes its YouTube presence to bridge the gap between traditional print media and digital-first audiences, providing a platform for in-depth coverage of regional market shifts. The channel operates within the news and finance sectors, positioning itself as an authoritative source for professionals seeking to understand the intersection of policy and commerce in the Asia-Pacific region. By integrating daily economic updates with weekend lifestyle segments, the channel maintains a broad utility for its 64,200 subscribers, ensuring that both professional and personal interests of the business community are addressed through a singular digital touchpoint.
The Business Times's estimated sponsorship rates
The estimated market rate for a video integration on The Business Times channel ranges between $3 and $6 per placement, with a typical valuation of $4. These figures are derived from the channel's current audience size and the specific economic parameters of the news and finance niche. The valuation is influenced by the channel's status as a micro-tier creator, which often correlates with higher engagement rates among professional audiences compared to larger, general-interest channels. The niche CPM band for this content category is currently calculated at $7 to $12, with an anchor point of $9, reflecting the high value advertisers place on reaching an audience interested in financial markets and corporate news. Several factors push the rate toward the higher end of the spectrum, including the channel's established credibility as a legacy media entity and the high-intent nature of its viewership. Unlike entertainment-focused channels, The Business Times attracts a demographic that is actively engaged in financial decision-making, which commands a premium in the advertising market. While the total view count is significant at over 18.5 million, the current rate reflects the specific performance of recent uploads and the average view count of 489 used for this calculation. For a detailed breakdown of how these variables are weighted to determine the final price range, please refer to our /methodology page.
Who should partner with The Business Times?
The audience for The Business Times is primarily composed of professionals, executives, and investors interested in the socioeconomic climate of Singapore and the broader Southeast Asian market. Given the channel's focus on financial daily reporting, the viewer base is likely skewed toward individuals seeking data-driven insights into corporate developments and economic policy. This audience is highly attractive to brands in sectors such as fintech applications, online brokerage platforms, personal-finance education services, and high-end lifestyle goods. The channel's content, which balances rigorous financial analysis with executive-focused lifestyle segments, creates a unique environment for advertisers looking to reach a high-net-worth or career-oriented demographic. When compared to peers in the news and current affairs space, such as SinoTV LA (65,400 subscribers) and HINDI STORY BOX (67,800 subscribers), The Business Times occupies a distinct position by focusing on institutional-grade reporting rather than general interest news. This thematic focus ensures that the audience is not only consistent in size but also highly relevant to business-to-business (B2B) and business-to-consumer (B2C) financial service providers. The channel's ability to maintain a steady subscriber base of 64,200 indicates a loyal following that relies on the platform for daily updates, providing a stable environment for long-term brand partnerships and sponsored integrations that require a sophisticated and attentive viewership.
The Business Times's growth and performance
As of the most recent data snapshot on July 25, 2026, The Business Times maintains a subscriber count of 64,200. Tracking data for the channel began on July 25, 2026, when the subscriber count was recorded at 62,700. Over the observed one-day period, the channel experienced a delta of 0 subscribers. Because the tracking window is limited to a single day, a long-term growth trajectory cannot be established at this time. The channel's total volume of 3,662 videos suggests a long-standing history of content production, which likely contributed to the current subscriber base prior to the initiation of our tracking. We do not yet have historical view-count data to determine the velocity of audience acquisition or the impact of specific content series on subscriber growth. Future snapshots will be required to calculate the average daily growth rate and to identify patterns in how the channel's output of financial news influences its audience expansion. Currently, the channel's growth is characterized by stability within its established niche.
How our pricing estimate works for The Business Times
The valuation and performance metrics provided for The Business Times are generated through a proprietary algorithmic model designed to provide objective, data-driven insights into the creator economy. Our methodology calculates the estimated rate for a video integration by multiplying the creator's subscriber count by the niche-specific Cost Per Mille (CPM) and applying platform-specific and format-specific multipliers. The niche CPM band is determined by analyzing historical advertising spend data within the news and finance sectors, ensuring that the estimated range reflects current market conditions for professional-grade content. We utilize a confidence-weighted average view count—in this case, 489 views—to ground our estimates in actual recent performance rather than aggregate historical data. This approach ensures that the pricing reflects the creator's current reach and engagement capacity. For a comprehensive explanation of the variables, weighting factors, and the mathematical framework used to derive these estimates, please visit our /methodology page. Our goal is to provide a transparent, standardized assessment of creator value that remains independent of subjective marketing claims or inflated metrics.