Dax

About Dax

Dax, operating under the handle @thatsdax on YouTube, is a creator positioned within the art and design vertical. With a subscriber base of 8,930,000, the channel serves as a centralized hub for creative content, characterized by the creator’s stated mission of producing work from minimal starting points. The channel has maintained a consistent output, having published 2,387 videos to date. These uploads have collectively generated 2,273,677,522 total views, reflecting a high volume of historical engagement. Based in the United States, Dax maintains a presence that aligns with the mega-tier influencer classification. The content strategy focuses on the art and design category, though the channel does not currently list secondary categorical specializations. While the channel demonstrates a significant footprint in terms of total view count and subscriber volume, we don't yet have view-count history broken down by specific time intervals or granular performance metrics for individual uploads. The channel’s longevity is evidenced by its extensive library of content, which functions as a primary repository for the creator's artistic output. As a prominent figure in the design space, Dax represents a substantial reach within the YouTube ecosystem, appealing to a broad demographic interested in creative processes and visual media. The channel’s operations remain focused on the core art and design niche, maintaining a singular thematic identity across its extensive video history.

Dax's estimated sponsorship rates

The estimated market rate for a video integration on the @thatsdax channel ranges from $2,429 to $3,947, with a typical valuation of $3,036 per placement. This pricing structure is derived from a niche CPM band of $8 to $13, anchored at $10. Several factors influence these figures, most notably the channel's mega-tier status, which commands a premium due to the sheer volume of the subscriber base. Because the channel operates within the art and design sector, the CPM is reflective of the typical advertising demand for creative and visual-centric content. The valuation model utilizes a basis of 303,620 views; however, it is important to note that this figure is a fallback estimate due to the current lack of granular, real-time performance data. Consequently, the confidence level for these specific pricing estimates is categorized as low. Factors that push this creator's rate toward the higher end of the spectrum include the total subscriber count of 8,930,000 and the historical accumulation of over 2.2 billion views, which suggests a high level of brand authority and long-term channel stability. Conversely, the absence of recent 30-day average view data prevents a more precise calibration of the current engagement-to-price ratio. Advertisers should consider these estimates as a baseline for negotiation rather than a fixed market price. For a detailed explanation regarding how these figures are calculated, please refer to our /methodology page.

Who should partner with Dax?

The audience for @thatsdax is primarily composed of viewers interested in the art and design vertical. Given the creator's mega-tier status and massive subscriber count of 8,930,000, the channel attracts a diverse demographic that spans casual observers of creative processes to professional designers. The content is well-suited for brand categories that emphasize visual aesthetics, creative software, digital tools, and artistic supplies. Brands operating in the hobbyist, education, and lifestyle sectors may also find alignment with this audience, as the channel’s focus on 'creating something from nothing' suggests an interest in DIY projects and creative problem-solving. When compared to peer creators in the art and design niche, such as Architectural Digest (8,010,000 subscribers) and Mundo Torajo (5,020,000 subscribers), Dax occupies a similar, if not larger, position in the market. While Architectural Digest focuses on high-end structural design and interior aesthetics, Dax’s content appears to lean toward a more generalized or experimental artistic approach. Other peers in the space, such as P丸様。 (3,210,000 subscribers) and Learn Colors Designs - Rangoli by Sangeeta (2,280,000 subscribers), demonstrate the variety of sub-niches within the broader art category—ranging from animation to traditional craft. The scale of the @thatsdax audience suggests that brand partners can expect broad exposure, though specific audience demographics such as age, geographic distribution, and gender split are not currently available in our dataset.

Dax's growth and performance

The growth trajectory for @thatsdax is tracked via periodic snapshots of the channel's subscriber count. Between the initial tracking date of July 28, 2026, and the latest snapshot on October 3, 2026, the channel experienced a net increase of 90,000 subscribers. This growth occurred over a 67-day period, moving the total subscriber count from 8,840,000 to 8,930,000. This data represents a consistent upward trend in channel reach, though it is limited to this specific 67-day window. We do not have a multi-year historical growth chart to determine if this rate is accelerating or decelerating compared to previous years. The current delta indicates that the channel is maintaining a steady acquisition of new viewers, which is consistent with the behavior of established mega-tier accounts on YouTube. Future updates to our database will provide a more comprehensive view of the channel’s velocity and subscriber retention patterns over longer timeframes.

How our pricing estimate works for Dax

The pricing estimates and performance metrics provided for @thatsdax are generated through a proprietary algorithmic model. This process calculates the potential value of a video integration by multiplying the channel’s subscriber count by a niche-specific CPM (Cost Per Mille) band, adjusted by platform-specific and format-specific multipliers. For this profile, we utilized a niche CPM band of $8 to $13, with an anchor of $10, to reflect the current market conditions for the art and design category. Because real-time view data was not available for the most recent 30-day period, the model utilized a subscriber-based fallback method to estimate the baseline views used in the calculation. This results in a lower confidence rating for the pricing estimates compared to channels with fully transparent, recent engagement data. These figures are intended to serve as a standardized reference point for market valuation. For a comprehensive breakdown of the variables, multipliers, and data-weighting processes used to arrive at these estimates, please visit our /methodology page.