Tate McRae

About Tate McRae

Tate McRae is a Canadian recording artist and performer who maintains a significant presence on YouTube under the handle @tatemcrae. With a subscriber base of 6,760,000, the channel serves as a primary hub for her professional music releases, music videos, and promotional content. The channel has accumulated a total of 3,501,586,636 views across 601 published videos, reflecting a high volume of content distribution and audience engagement within the music industry. Her current digital footprint is characterized by a focus on high-production music videos and promotional campaigns, as evidenced by her recent activity surrounding the release of the deluxe version of her project, 'SO CLOSE TO WHAT???'. As a creator in the music category, McRae’s YouTube channel functions as a central node for her global fan base, facilitating direct access to her discography and visual media. The channel’s content strategy aligns with standard industry practices for major-label artists, prioritizing visual storytelling and consistent updates to maintain visibility within the competitive music landscape. While her primary focus is music, the channel serves as a comprehensive archive of her artistic evolution, providing a structured platform for listeners to engage with her latest releases and official video content.

Tate McRae's estimated sponsorship rates

The estimated market rate for a video integration on Tate McRae’s YouTube channel ranges from $2,298 to $3,907, with a typical valuation of $2,988. These figures are derived from an algorithmic assessment of her audience size, the specific niche CPM band for the music industry, and platform-specific engagement multipliers. The music niche typically commands a CPM band between $10 and $17, with an anchor point of $13 applied to this calculation. Because the channel’s specific 30-day average view count is currently unavailable, the estimate utilizes a subscriber-based fallback model, which carries a lower confidence interval than a model based on recent verified view velocity. Several factors influence these rates compared to peers in the music category. Her status as a 'mega' tier creator provides a baseline for brand partnerships, though music-focused channels often see different pricing structures compared to lifestyle or educational creators due to the nature of their content—which is often consumed as a passive listening experience rather than an active-viewing experience. Advertisers looking to engage with this channel are paying for access to a massive, global audience that is highly concentrated in the music vertical. The premium associated with her reach is balanced against the inherent volatility of music-video engagement, which can fluctuate significantly based on release cycles and promotional windows.

Who should partner with Tate McRae?

Tate McRae’s audience is primarily composed of listeners and fans within the global music ecosystem. Given her position as a major-label artist, her demographic reach is broad, spanning multiple international territories. In the context of brand partnerships, this audience is most valuable to companies operating in sectors that overlap with music consumption, youth culture, and lifestyle branding. Potential brand categories include, but are not limited to, streaming platforms, audio hardware manufacturers, fashion and apparel brands, and event ticketing services. When compared to peer creators in the music niche, such as Mrs. GREEN APPLE (6,740,000 subscribers) and ILLIT (6,950,000 subscribers), McRae occupies a similar tier of influence. Other comparable creators include LIT killah (6,520,000 subscribers), SPEED RECORDS BHOJPURI (7,060,000 subscribers), and NCT (6,440,000 subscribers). These channels represent a diverse cross-section of the music industry, ranging from solo pop acts to international group entities. The audience for these channels is generally characterized by high levels of loyalty and consistent engagement with new releases. Brands targeting this segment are typically looking for mass-market awareness rather than niche-specific conversion, leveraging the high subscriber counts of these creators to achieve significant impressions across a wide demographic spectrum.

Tate McRae's growth and performance

As of the most recent data snapshot on October 4, 2026, the @tatemcrae YouTube channel reached a total of 6,760,000 subscribers. Our tracking history for this creator began on the same date, October 4, 2026, at which time the subscriber count was also 6,760,000. Consequently, the observed growth over this one-day span is 0 subscribers. Because the tracking window is limited to a single day, we do not yet have sufficient historical data to establish a long-term growth trajectory or calculate a month-over-month percentage increase. The current snapshot provides a baseline for future analysis, but it does not reflect the historical velocity or the impact of specific release cycles on her subscriber acquisition. Future updates will be required to determine if the channel’s growth remains stable or if it experiences fluctuations correlated with new musical output or promotional campaigns.

How our pricing estimate works for Tate McRae

The pricing estimates provided for this creator are generated through a proprietary algorithmic model designed to standardize influencer valuation across the creator economy. This model calculates potential earnings by multiplying the creator’s subscriber count by a niche-specific Cost Per Mille (CPM) band and applying platform-specific multipliers relevant to the YouTube ecosystem. For Tate McRae, we utilized a music-niche CPM band of $10-$17, with an anchor of $13. In instances where recent 30-day average view counts are unavailable, the system defaults to a subscriber-fallback calculation to estimate reach. This method provides a baseline for market value but should be interpreted as an estimate rather than a fixed rate card. For a comprehensive breakdown of the variables, including how we weight subscriber reach versus active view velocity and how we adjust for different content formats, please refer to our full methodology page at InfluencerUnion/methodology.