ta1yo_tv

About ta1yo_tv

ta1yo_tv is a gaming-focused YouTube creator based in Japan with 281,000 subscribers and over 309 million total views accumulated across 2,786 published videos. The channel operates under the ZETA DIVISION esports organization banner, which provides institutional backing and professional infrastructure. The creator maintains an active presence across multiple platforms, including X (Twitter) and Instagram, where ZETA DIVISION content and community updates are distributed. A merchandise store and official website extend the brand's reach beyond video content. The channel's longevity and view count—309,116,478 total—indicate sustained audience engagement over an extended publishing history. ZETA DIVISION's partnerships span automotive (Toyota, JCB), gaming hardware (Sony INZONE, LEVEL∞, Void Gaming), energy (Red Bull), office equipment (Herman Miller), and recruitment services (Geekly), suggesting the creator appeals to audiences interested in gaming culture, esports, and lifestyle products aligned with that demographic. The channel also participates in Amazon Associates monetization.

ta1yo_tv's estimated sponsorship rates

Estimated integrated video rates for ta1yo_tv range from $337 (low) to $843 (high), with a typical rate of $562 per video placement. This mid-tier pricing reflects a subscriber base of 281,000, positioning the creator within a competitive segment alongside peers such as Beki Gaming (283,000 subs) and Tiempo de Videojuegos (284,000 subs). Rate drivers include the creator's Japanese geographic location, which carries distinct CPM characteristics within the gaming niche, the mid-tier audience classification, and YouTube's format multipliers. Gaming content typically commands moderate CPMs relative to finance or tech verticals, though the creator's institutional affiliation with ZETA DIVISION and established partnership roster with major brands (Toyota, Red Bull, Sony) suggest demonstrated advertiser appeal and professional production standards that may support rates toward the higher end of the range. Actual rates depend on campaign specifics, content type, and seasonal demand. Refer to the /methodology page for details on how these estimates are calculated.

Who should partner with ta1yo_tv?

ta1yo_tv's audience consists primarily of gaming enthusiasts in Japan and Japanese-speaking regions, with secondary reach into international gaming communities. The creator's 281,000-subscriber base and 309+ million total views indicate a stable, engaged viewership. Brand partnerships reveal specific audience interests and purchasing power: automotive partnerships (Toyota, JCB) suggest appeal to viewers with disposable income and interest in lifestyle purchases; gaming hardware partnerships (Sony INZONE, LEVEL∞, Void Gaming) indicate an audience actively investing in gaming peripherals and PCs; energy drink sponsorship (Red Bull) aligns with esports culture; and Herman Miller's office furniture partnership points to viewers concerned with ergonomics and workspace setup—common among competitive gamers and content creators. The presence of Geekly, a gaming recruitment platform, in the partnership list suggests the audience includes both casual players and those considering gaming-adjacent careers. This demographic profile indicates strong appeal for brands targeting mid-to-premium gaming products, esports sponsorships, and lifestyle goods marketed to the gaming community.

ta1yo_tv's growth and performance

Growth data is limited to a single snapshot captured on 2026-05-11, at which point the channel held 281,000 subscribers. No historical trend data is available to assess subscriber velocity, seasonal patterns, or long-term growth trajectory. Average view counts for the last 30 days are also not yet available. To establish meaningful growth context, additional snapshots over weeks or months would be required. The channel's 309+ million total views and 2,786 published videos indicate established audience reach, but without comparative data points, current growth rate cannot be determined.

How our pricing estimate works for ta1yo_tv

Rate estimates are calculated algorithmically using subscriber count, niche-specific CPM benchmarks, and platform/format multipliers. For ta1yo_tv, the $337–$843 range reflects 281,000 subscribers multiplied by estimated gaming-category CPM rates, adjusted for YouTube's video integration format and the creator's mid-tier audience classification. The estimate is based on metric modeling rather than direct community data (zero community data points contributed to this calibration). These figures represent typical integrated sponsorship rates and should be treated as indicative rather than guaranteed pricing. Actual rates vary based on campaign scope, content performance, audience demographics, and advertiser demand. For a detailed explanation of the algorithmic methodology, visit the /methodology page.