Sum Sum

About Sum Sum

Sum Sum, operating under the YouTube handle @sumsum4469, is a content creator based in Hong Kong primarily focused on the entertainment category. With a total of 204 videos published to date, the channel has accumulated 7,518,097 total views. The creator maintains a subscriber base of 92,300, positioning the channel within the micro-influencer tier of the creator economy. The channel’s public profile indicates an irregular posting schedule, with the creator noting that updates are provided periodically. For professional inquiries and brand collaborations, the creator maintains a dedicated contact point at. As a creator operating within the broad entertainment sector, Sum Sum’s content output is characterized by a consistent volume of uploads, averaging roughly 36,853 views per video across the channel's lifetime. While the primary language of the content is not explicitly categorized in current datasets, the channel's reach is established within the Hong Kong digital landscape. The creator’s focus remains centered on entertainment-based storytelling or visual media, leveraging a substantial library of over 200 videos to sustain audience interest and channel authority within the platform's algorithm. Future content direction remains subject to the creator's irregular update cadence, which is a defining characteristic of the channel's current operational model.

Sum Sum's estimated sponsorship rates

The estimated market rate for a video integration on Sum Sum’s channel ranges from $151 to $269 per placement, with a typical valuation of $201. These figures are derived from an algorithmic assessment of the channel's performance metrics, specifically utilizing an average view count of 16,791 per video as a high-confidence baseline. Several factors influence this pricing structure compared to peers in the entertainment niche. First, the channel’s audience tier—classified as micro-influencer—impacts the cost-per-thousand-impressions (CPM) calculation, which currently sits in a band of $9 to $16, with an anchor value of $12. This CPM band is reflective of the entertainment category's broader monetization potential, which often relies on high-volume engagement rather than specialized, high-intent conversion metrics found in finance or technology sectors. Furthermore, the geographic location of the creator in Hong Kong serves as a variable in the valuation, as regional market demand and viewer purchasing power are integrated into the final estimate. The pricing reflects the value of reaching a dedicated audience of 92,300 subscribers, providing brands with a predictable reach based on the channel’s historical performance. Advertisers should note that these estimates are intended to provide a baseline for negotiations rather than fixed market prices. For a detailed breakdown of how these specific variables—including view-count confidence and niche-specific CPM—are weighted, please refer to our /methodology page.

Who should partner with Sum Sum?

Sum Sum’s audience is primarily situated within the entertainment sector, a category that typically attracts a broad demographic interested in casual viewing, digital media, and lifestyle-oriented content. With 92,300 subscribers, the channel occupies a competitive space alongside other entertainment-focused creators such as รีวิวเทพสงคราม (92,600 subscribers) and あいらV【Vtuber切り抜き】 (93,200 subscribers). The audience profile for this channel is likely characterized by high engagement with video-based entertainment, making it suitable for brand categories that prioritize mass-market visibility and brand awareness over niche-specific utility. Other comparable creators in this space include Kids Toy Story ลุงรีวิวของเล่น (94,200 subscribers), Review Phim Bộ (89,000 subscribers), and もう一度だけVTuberやってもいい? 🅥 (87,900 subscribers). These peers demonstrate that the entertainment niche on YouTube is highly fragmented, with audiences often segmented by specific sub-genres or regional content styles. Brands looking to partner with Sum Sum should consider that the audience is accustomed to periodic content updates, which may influence the timing and strategy of any promotional campaigns. Because the channel does not currently focus on secondary categories, the audience is likely concentrated in their interest in entertainment, providing a focused environment for campaigns related to consumer goods, mobile applications, and general lifestyle services that benefit from broad-reach exposure.

Sum Sum's growth and performance

The growth data for Sum Sum is currently limited to a single snapshot interval, which restricts our ability to provide a long-term trend analysis. The channel was first tracked on July 29, 2026, at which time the subscriber count was recorded at 88,900. The latest available snapshot, also taken on July 29, 2026, confirms the subscriber count remains at 88,900. This represents a span of one day with a delta of zero subscribers. Consequently, we do not have sufficient historical data points to calculate a meaningful monthly growth rate or to identify specific periods of rapid audience expansion. Furthermore, we do not yet have view-count history or historical subscriber velocity to determine if the channel is currently in a phase of stagnation or steady organic growth. Future updates to our database will incorporate subsequent snapshots to provide a more comprehensive view of the channel’s trajectory and its ability to convert new viewers into subscribers over time.

How our pricing estimate works for Sum Sum

The valuation and performance metrics provided for Sum Sum are generated through a proprietary algorithmic model designed to standardize creator data across the InfluencerUnion database. Our pricing estimates are calculated by multiplying the channel's average view count—in this case, 16,791—by a niche-specific CPM band, which is adjusted based on the creator’s audience tier and platform-specific multipliers. This approach ensures that the valuation remains grounded in objective performance data rather than subjective reach estimates. The audience tier classification is determined by the total subscriber count, which informs the expected engagement benchmarks used in our calculations. We utilize high-confidence view data to anchor our typical price estimates, ensuring that the resulting figures are reflective of the channel's actual delivery capacity. For a comprehensive explanation of our data collection process, the variables used in our CPM bands, and how we account for geographic and category-specific fluctuations, please consult our /methodology page.