澄 / sumi

About 澄 / sumi

澄 (sumi) is a Japanese VTuber and entertainment creator operating the YouTube channel @sumisuya. According to her bio, she presents herself as a cheerful older-sister character with a distinctive visual style. She has published 1,019 videos and accumulated 20,192,874 total views on YouTube, building an audience of 92,100 subscribers. Her content operates primarily in the entertainment category, with a focus on VTuber-related material. The creator maintains an official website at sumisuya.net and engages with her community across multiple platforms, including X (formerly Twitter) at @sumisuya and a Fanbox membership community at sumisuya.fanbox.cc. According to her channel information, collaboration and business inquiries should be directed through the contact form on her official website.

澄 / sumi's estimated sponsorship rates

Estimated integration rates for a single YouTube video range from $232 (low estimate) to $580 (high estimate), with a typical rate of $387. This pricing reflects her subscriber count of 92,100 and positions her in the low audience tier for the entertainment category. The estimate is calibrated to Japanese-market entertainment content, where CPM rates and advertiser demand differ from English-language markets. Creators at this subscriber level typically see rates influenced by audience composition, niche specificity, and platform format. Her rate range aligns closely with peers of similar scale: 弐十 / Nito Channel (90,000 subs), Kids Toy Story (94,400 subs), 世界初男性VTuberばあちゃる (94,500 subs), and あいらV (88,400 subs) operate in comparable pricing bands. Actual rates may vary based on campaign type, exclusivity terms, and advertiser category. Creators should contact her directly via her website for custom quotes.

Who should partner with 澄 / sumi?

澄's audience of 92,100 subscribers consists primarily of Japanese-language entertainment and VTuber enthusiasts. The entertainment category encompasses a broad range of advertiser interests, including gaming platforms, streaming services, consumer electronics, lifestyle brands, and digital entertainment products. Her subscriber base is concentrated in Japan, reflecting her primary-language focus on Japanese content. The audience tier classification indicates a mid-sized creator segment, comparable to peers such as 1 นาที รีวิว (99,600 subs) and 世界初男性VTuberばあちゃる (94,500 subs). VTuber audiences typically skew toward younger demographics with high engagement in digital culture, anime, gaming, and online entertainment. Her 1,019 published videos suggest consistent content output and audience retention over an extended period. Brands targeting Japanese digital-native audiences, entertainment enthusiasts, or VTuber community members would find her channel a relevant placement option.

澄 / sumi's growth and performance

Growth data is limited to a single snapshot captured on 2026-05-11, at which point the channel held 92,100 subscribers. No prior tracking data is available to establish growth trajectory, monthly velocity, or seasonal patterns. Average view counts for the last 30 days are not yet available in our database. To assess this creator's growth momentum and audience engagement trends, additional historical data collection is required. Prospective partners should request recent analytics directly from the creator via her official website contact form.

How our pricing estimate works for 澄 / sumi

The rate estimate is generated algorithmically based on subscriber count, niche category (entertainment), primary language (Japanese), and platform-specific multipliers for YouTube video integrations. The calculation applies estimated CPM benchmarks for the Japanese entertainment market, adjusted for audience tier classification. This estimate does not account for individual video performance, audience demographics beyond geography, or creator-specific negotiating factors. The basis is marked as metric_estimate with zero community data points, meaning the figure derives from statistical modeling rather than reported rates from comparable creators. For a detailed explanation of the pricing model, multipliers, and methodology assumptions, see our /methodology page.