Subnautica

About Subnautica

Subnautica is the official YouTube channel for the Subnautica game franchise, created by Unknown Worlds. The channel serves as the primary hub for content related to Subnautica, Subnautica: Below Zero, and Subnautica 2—underwater open-world exploration and construction games. With 785,000 subscribers and 107,944,987 total views across 126 published videos, the channel functions as both a promotional and community resource for the game series. The franchise centers on survival gameplay in alien ocean environments, combining exploration mechanics with base-building and resource management systems. As an official game publisher channel, Subnautica operates differently from independent gaming creators, positioning itself as a direct communication channel between Unknown Worlds and its player base. The channel's content strategy reflects the dual purpose of showcasing game features and maintaining engagement with an established community of players across multiple game titles in the franchise.

Subnautica's estimated sponsorship rates

The algorithmic price estimate for a single integrated video placement on this channel ranges from $942 to $2,355, with a typical rate of $1,570. This mid-tier pricing reflects the channel's 785,000-subscriber base and positioning within the gaming category. Gaming channels typically operate at lower cost-per-thousand-impressions (CPM) than finance, technology, or lifestyle verticals, though rates vary significantly based on audience geography, engagement metrics, and content format. Subnautica's subscriber count places it at parity with several international gaming peers including 瀬戸弘司のゲーム実況 (785,000 subs), 튜브김민교 (785,000 subs), and PAKA (787,000 subs), suggesting comparable market positioning. The estimate is calibrated algorithmically and does not yet incorporate direct community pricing data from brand partnerships. Actual rates may vary based on campaign length, exclusivity terms, and the specific integration format within video content. For detailed methodology on how this estimate is calculated, see the /methodology page.

Who should partner with Subnautica?

The channel reaches 785,000 subscribers with a cumulative view count of 107,944,987, indicating an average of approximately 856 views per video across its 126 published videos. The audience consists primarily of players and prospective players of the Subnautica franchise, spanning casual explorers to engaged survival-game enthusiasts. As an official publisher channel, the audience skews toward existing players seeking updates, gameplay guides, and announcements rather than discovery-focused content consumers. Relevant brand categories for partnership consideration include gaming hardware manufacturers, survival-game adjacent software platforms, streaming services featuring indie games, and educational content platforms focused on game design or marine biology. The channel's positioning as an official franchise hub means audience members have demonstrated explicit interest in the Subnautica intellectual property, creating a defined and intentional community rather than a general gaming audience. Geographic and demographic breakdowns of the subscriber base are not yet available in our dataset. Engagement metrics such as average view duration and comment activity would provide additional insight into audience quality and partnership suitability.

Subnautica's growth and performance

Subnautica was first tracked in our system on 2026-05-11 at 785,000 subscribers. The latest snapshot, also dated 2026-05-11, shows the same subscriber count, indicating zero net change over a one-day observation window. This single-day span is insufficient to establish meaningful growth trends or trajectory analysis. Historical view-count data and subscriber velocity over longer periods are not yet available. To assess whether the channel is in a growth, plateau, or decline phase, additional snapshot data spanning weeks or months would be required. Long-term growth patterns for official game publisher channels often correlate with major game releases, content updates, and community engagement cycles rather than steady linear growth.

How our pricing estimate works for Subnautica

The price estimate is generated algorithmically based on the creator's subscriber count, niche category (gaming), and platform-specific multipliers for YouTube video integrations. The calculation applies an estimated cost-per-thousand-impressions (CPM) typical for gaming content, adjusted for audience tier classification and format. This estimate has not yet been calibrated against direct community pricing data—zero brand partnership data points are currently available for this channel. The range (low, typical, high) reflects variance in potential negotiation outcomes and campaign scope rather than historical pricing. Actual rates depend on factors including audience geography, engagement metrics, video length, integration prominence, and exclusivity terms. For a complete explanation of the algorithmic model, multiplier assumptions, and limitations, see the /methodology page.