Stopa Lab

About Stopa Lab

Stopa Lab is a Brazilian woodworking and home DIY education channel operated by Letícia Saba, a lawyer and carpenter who co-founded the project with Daniel Stopa in 2016. The channel builds on the legacy of Casa Stopa, a custom furniture carpentry workshop established in 2007 that gained recognition for bespoke furniture manufacturing. The StopaLab project emerged from a shared commitment to teach woodworking skills and share knowledge about the craft. The channel publishes instructional and demonstration content centered on carpentry techniques, furniture building, and DIY home projects. With 156,000 subscribers and 12,650,043 total views across 372 published videos, Stopa Lab operates in the home DIY category and serves an audience primarily interested in woodworking instruction and practical carpentry knowledge. The channel's content reflects both professional craftsmanship standards and an educational approach to making carpentry accessible to viewers. The project represents a bridge between professional workshop practice and online knowledge-sharing, positioning the channel within the broader ecosystem of DIY education and skill-building content on YouTube.

Stopa Lab's estimated sponsorship rates

Stopa Lab commands an estimated integrated video sponsorship rate of $300–$749 USD, with a typical rate around $499 per video placement. This pricing reflects the channel's mid-tier audience classification and positions it competitively within the home DIY niche. The rate estimate is derived algorithmically from subscriber count, niche-specific CPM benchmarks, and YouTube platform multipliers; see the /methodology page for the full calculation framework. The channel's 156,000-subscriber base and 12.6 million total view history provide a stable foundation for brand partnership valuations. Rates in the home DIY category are influenced by audience geography (Brazil-based), content format (long-form instructional video), and advertiser demand within home improvement, tools, materials, and furniture-related verticals. Comparable peers in the same niche—including DIY JP channel (156,000 subs), Li and Aki TV Vlog (168,000 subs), and setakara DIY channel (191,000 subs)—operate in a similar pricing band, reflecting the standardized value of mid-tier DIY audiences on YouTube. Brands in home improvement, woodworking supplies, tool manufacturers, and furniture e-commerce typically drive demand for this creator tier.

Who should partner with Stopa Lab?

Stopa Lab reaches 156,000 subscribers with demonstrated interest in woodworking, carpentry instruction, and DIY home improvement projects. The audience is primarily composed of individuals seeking practical carpentry knowledge, furniture-building techniques, and workshop skill development. The channel's 372 videos and 12.6 million cumulative views indicate sustained engagement within the home DIY category, suggesting an audience that returns for instructional content and project demonstrations. Primary brand categories aligned with this audience include woodworking tool manufacturers, hardware suppliers, furniture materials and components, home improvement retailers, and online courses or educational platforms focused on crafts and DIY skills. Secondary opportunities exist within home décor, interior design inspiration, and sustainable furniture-building practices. The audience demographic skews toward individuals with active interest in hands-on home projects, ranging from hobbyist woodworkers to semi-professional craftspeople. Geographic concentration in Brazil positions the channel as relevant for brands targeting Portuguese-speaking DIY enthusiasts and regional home improvement markets. Peer channels such as setakara DIY channel (191,000 subs) and Home Improvements & Horsepower (188,000 subs) serve overlapping audience segments, indicating a robust market for mid-tier DIY educational content.

Stopa Lab's growth and performance

Stopa Lab was first tracked on 2026-05-12 at 156,000 subscribers, with the latest snapshot on the same date also showing 156,000 subscribers. The one-day span provides no growth delta and insufficient history to assess trajectory or momentum. Average view counts for the last 30 days are not yet available. To establish meaningful growth analysis, longer historical tracking is required. Readers interested in subscriber velocity, monthly view trends, or seasonal patterns should check back as additional snapshot data accumulates.

How our pricing estimate works for Stopa Lab

The estimated sponsorship rate is calculated algorithmically using subscriber count (156,000), niche-specific CPM (cost per thousand impressions) benchmarks for the home DIY category, and platform/format multipliers specific to YouTube integrated video placements. The model does not rely on direct creator-reported rates or community-submitted data; instead, it synthesizes publicly available channel metrics against industry-standard CPM ranges for the home improvement and DIY verticals. The estimate is classified as mid-tier based on audience size and niche demand characteristics. Because this creator has zero community-submitted pricing data points, the estimate carries algorithmic calibration only. For a detailed explanation of the CPM model, multiplier methodology, and confidence intervals, visit the /methodology page. As more data accumulates—including direct creator input or brand-reported rates—the estimate will be refined.