Stock Pickers

About Stock Pickers

Stock Pickers, operating under the handle @stockpickers on YouTube, is a prominent Portuguese-language finance channel centered on the Brazilian equity market. Hosted by Lucas Collazo, the channel functions as a podcast-style platform dedicated to stock market analysis and investment discourse. With a total output of 2,397 videos, the channel maintains a high volume of content, positioning itself as a long-standing resource for individual investors seeking deep-dive discussions on market trends, corporate performance, and macroeconomic indicators within the Brazilian financial sector.

The channel has cultivated a subscriber base of 126,000, supported by a total lifetime view count of 12,168,784. By focusing on the specific nuances of the Brazilian stock exchange, Stock Pickers provides a specialized perspective that distinguishes it from broader, general-interest financial channels. The content strategy relies heavily on the podcast format, which facilitates extended conversations with market experts, analysts, and industry professionals. This editorial approach allows for a granular examination of investment strategies, moving beyond superficial headlines to address the complexities of asset allocation and sector-specific analysis. As a fixture in the Brazilian financial creator ecosystem, the channel serves as a primary hub for listeners interested in the intersection of professional financial commentary and retail investor education. While the channel's geographic origin is not explicitly stated, its primary language and subject matter focus indicate a core audience concentrated within Brazil.

Stock Pickers's estimated sponsorship rates

The estimated market rate for a YouTube video integration on Stock Pickers ranges from $91 to $152, with a typical valuation of $112 per placement. These figures are derived from an algorithmic assessment of the channel’s current audience size, niche-specific CPM, and historical performance metrics. The channel operates within a finance-focused niche CPM band of $45 to $75, with an anchor value of $55, reflecting the high commercial intent typically associated with financial content. Several variables influence this pricing structure compared to peer creators in the finance category. The primary driver is the channel's high volume of published content, which suggests a consistent and loyal listener base that engages with long-form podcast material. Furthermore, the specialized nature of the content—focused on the Brazilian equity market—allows for targeted advertising opportunities that are often more valuable to fintech, banking, and brokerage advertisers than general-audience content. The pricing model accounts for the channel's mid-tier audience status, balancing its 126,000 subscribers against the engagement metrics observed in the finance sector. As the channel continues to produce high-frequency content, the stability of its audience provides a predictable baseline for advertisers. For a detailed breakdown of the variables influencing these estimates, including how platform-specific multipliers and audience engagement data are weighted, please refer to our /methodology page.

Who should partner with Stock Pickers?

The audience for Stock Pickers is primarily composed of individuals interested in Brazilian financial markets, investment strategies, and corporate equity analysis. Given the channel's focus on podcast-style financial discourse, the viewer demographic likely includes retail investors, finance professionals, and individuals seeking educational content regarding asset management and market volatility. This audience profile is highly attractive to brands within the fintech sector, including online brokerages, investment platforms, and personal-finance education providers. Because the content is delivered in Portuguese, the channel maintains a strong regional footprint, facilitating high-relevance advertising for services operating within the Brazilian economic landscape. When compared to peer creators in the finance sector, such as Academia de Inversores (125,000 subscribers) and O Primo Primata (127,000 subscribers), Stock Pickers occupies a similar mid-tier position in terms of reach. However, the channel’s specific focus on the 'Stock Pickers' podcast format differentiates it from other finance creators like Kapten Saham Crypto 707 or Belajar Saham, which may cater to different regional markets or asset classes such as cryptocurrency. The audience is characterized by a high degree of interest in long-form, analytical content, which typically correlates with higher retention rates. Advertisers looking to reach a mature, finance-literate demographic in the Portuguese-speaking market will find that the channel’s focus on specific stock market analysis aligns with their target acquisition goals for financial services and investment tools.

Stock Pickers's growth and performance

Stock Pickers has demonstrated steady, incremental growth over the most recent tracking period. Data indicates that the channel reached 125,000 subscribers by July 26, 2026. As of the latest snapshot on September 21, 2026, the subscriber count grew to 126,000. This represents a net increase of 1,000 subscribers over a 57-day span. While this growth rate is measured and consistent, it reflects the channel's established position in the finance niche. We do not yet have comprehensive view-count history or historical subscriber data prior to July 2026 to provide a long-term trajectory analysis. The current snapshot suggests a stable audience acquisition rate, which is common for channels that have already reached a significant maturity level in their respective category. Future tracking will determine if this rate of growth accelerates in response to market volatility or specific content initiatives.

How our pricing estimate works for Stock Pickers

The valuation and performance metrics provided for Stock Pickers are generated through a proprietary algorithmic model. This process calculates the estimated value of a video integration by synthesizing several key data points, including the creator's total subscriber count, the specific niche CPM (Cost Per Mille) band associated with the finance category, and platform-specific multipliers for YouTube content. The estimate uses a basis of 2,030 average views, a figure derived from recent performance data with a high confidence rating. By applying these inputs, the model establishes a range—low, typical, and high—to account for variations in campaign complexity and brand alignment. This quantitative approach ensures that valuations remain objective and data-driven, removing subjective bias from the estimation process. For a comprehensive explanation of how we categorize audience tiers, calculate niche-specific CPMs, and account for different content formats, please visit our /methodology page.