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10.1K
Subscribers
4.82K
Average views
across 15 recent videos
48%
Reach quality
of subscribers watch, on average
Above typical for nano-sized channels
Well above the nano median — this audience watches far more than most nano-sized channels.
1.11M
Total views
316
Videos
2026-09-27
Data updated
15-video sample
About
전 한국경제TV 기자 겸 투자분석가 김인환 입니다 살다보면 인생은 왜 이런지... 테스형에게 물어보고 싶을 때가 많지요 돈은 어떻게 벌어야 할까요 건강은 어떻게 지켜야 할까요 투자는 어떻게 해야 할까요. 사회생활 인간관계 어떻게 해야할까요 커피한잔 하면서 나눌수 있는 이런 저런 이야기를 공유합니다 - 전 일간 신문 경제부 기자 - 전 한국경제TV 기자 - 전 와우넷 투자전략가 (시장 분석, 오늘의 유망주 투자전략 작성) - 전 한국경제TV 경제팀 선임기자 - 자산운용 과정 수료(금융투자교육원) Compliance Notice (준수 고지) 카톡방을 운영하지 않습니다. 리딩방을 운영하지 않습니다.
About 스톡커피
스톡커피 (@stockcoffee24) is a YouTube channel operated by Kim In-hwan, a former economic journalist and investment analyst. The channel focuses on financial literacy, market analysis, and professional investment strategy. Drawing from an extensive background in traditional media, Kim In-hwan previously served as a senior reporter for the economic desk at Korea Economic TV and as an investment strategist at WowNet, where he specialized in market analysis and identifying promising stock selections. He has also completed a professional asset management course at the Korea Institute of Financial Investment.
The content strategy of 스톡커피 is designed to mirror the casual yet informative nature of a conversation over coffee. Beyond technical market data, the channel explores broader life themes, including health management, personal finance, and navigating professional human relationships. By positioning himself as a mentor figure, Kim In-hwan addresses the practical challenges of wealth accumulation and life management. The channel explicitly maintains a strict compliance policy, stating that it does not operate private investment chat rooms or 'reading rooms' (stock recommendation groups), distancing the creator from common predatory practices found in the retail finance influencer space. With 316 videos published to date, the channel serves as a repository for institutional-grade financial insights translated into a accessible format for individual investors. The channel’s total view count stands at 1,106,348, reflecting a sustained interest in the creator’s professional commentary on the South Korean and global economic landscape.
스톡커피's estimated sponsorship rates
The estimated market rate for a sponsored video integration on the 스톡커피 channel ranges from $217 to $361, with a typical valuation of $265 per placement. These figures are derived from an algorithmic assessment of the channel’s audience size, current engagement metrics, and the specific niche CPM associated with the finance sector. As a creator in the finance category, 스톡커피 commands a higher CPM band—estimated between $45 and $75—than creators in general entertainment or lifestyle niches. This premium is attributed to the high commercial intent of the audience, which is actively seeking financial education and investment guidance, making the channel an attractive venue for fintech apps, online brokerages, and personal-finance education platforms.
Several factors influence these rates. First, the creator’s professional credentials as a former senior journalist and investment strategist provide a level of authority that increases the perceived value of brand endorsements. Second, the channel’s focus on long-form, evergreen content ensures that sponsored segments remain relevant for extended periods, providing better long-term ROI for advertisers. While the channel is currently classified within the nano-tier based on its subscriber count of 10,100, the high-intent nature of the finance niche allows for a more favorable pricing structure compared to peers with similar subscriber counts in non-monetizable categories. Advertisers should note that these estimates are based on an average view count of 4,816 per video; fluctuations in viewership or changes in campaign format may impact the final negotiated rate.
Who should partner with 스톡커피?
The audience for 스톡커피 consists primarily of individuals interested in professional-grade financial analysis and market strategy. Given the creator’s background in economic journalism, the demographic profile likely skews toward retail investors seeking to transition from speculative trading to structured asset management. The content is highly relevant to brands operating within the South Korean financial ecosystem, particularly those offering services such as stock trading platforms, financial news subscriptions, and retirement planning tools. Because the channel explicitly avoids the 'reading room' model, the audience is likely composed of more disciplined, self-directed investors who value professional analysis over speculative tips.
When compared to peer creators in the finance niche—such as 오렌지주식, 차트 분석 (@orangestock) or global-focused channels like 해외ETF노트 (@globaletfnote)—스톡커피 distinguishes itself through its emphasis on the intersection of personal life management and fiscal responsibility. While peers like 美股期权 or 米国株投資チャンネル focus heavily on specific international market instruments, 스톡커피 maintains a broader, more holistic approach to the economy. This makes the channel a strategic partner for brands looking to reach a mature audience that is concerned with long-term wealth preservation rather than short-term gains. The audience’s engagement is driven by the creator’s history of institutional analysis, which fosters a high degree of trust. Consequently, brand categories that align with this audience include professional financial advisory services, health and wellness products for professionals, and educational platforms focused on economic literacy.
스톡커피's growth and performance
As of the latest data snapshot on August 12, 2026, the 스톡커피 channel maintains a total subscriber count of 10,100. The channel has demonstrated a stable presence in the finance niche, having published 316 videos since its inception. Our tracking data, which began on August 12, 2026, shows a static growth pattern over the initial observation period, with a delta of zero subscribers recorded within the first 24 hours of monitoring. Because our tracking for this channel is in its early stages, we do not yet have a comprehensive multi-year view-count history or a long-term subscriber velocity chart to analyze. Future updates will provide a more granular look at the channel’s trajectory, including month-over-month growth rates and the impact of specific video releases on subscriber acquisition. For now, the channel’s growth is characterized by a consistent, established base of viewers who engage with the creator’s long-standing professional expertise.
How our pricing estimate works for 스톡커피
The pricing estimates provided for 스톡커피 are generated using a proprietary algorithm designed to reflect the fair market value of influencer-led content. This calculation integrates several key variables, including the creator’s total subscriber count, the average view count per video (currently 4,816), and the specific niche CPM band assigned to the finance category. The model applies platform-specific multipliers to account for the unique engagement dynamics of YouTube, such as the longevity of video content and the effectiveness of mid-roll ad placements. The $45–$75 CPM range is calibrated based on the high commercial value of financial content, which typically commands higher advertising premiums than other content categories. These estimates serve as a baseline for negotiation and are intended to provide an objective starting point for brands and agencies. For a comprehensive breakdown of the variables, weighting, and data-processing logic used to arrive at these figures, please refer to the InfluencerUnion /methodology page.