Adda247 SSC

About Adda247 SSC

Adda247 SSC is India's leading YouTube channel dedicated to civil service and railway examination preparation. Operating under the Adda247 platform—backed by investors including Google and WestBridge—the channel provides free instructional content for competitive exams including SSC GD, SSC CGL, SSC CHSL, SSC MTS, SSC CPO, Selection Post Phase 14, and various Railway Board exams (RRB ALP, RRB NTPC, RRC Group D, RPF SI Constable). The channel has published 72,286 videos and accumulated 1.66 billion total views, reflecting sustained engagement with India's competitive-exam preparation audience. Adda247 operates as a multilingual learning platform offering courses in more than 12 Indian languages, positioning itself as a vernacular alternative to English-only test-prep resources. The channel's instructional model centers on free classes delivered by subject-matter faculty, with monetization occurring through both platform advertising and premium course offerings. The SSC Adda247 channel serves a demographic preparing for government recruitment exams—a high-volume, recurring audience segment in India where SSC and Railway exams attract millions of annual applicants.

Adda247 SSC's estimated sponsorship rates

Adda247 SSC commands a typical integrated video sponsorship rate of $29,040, with a range from $17,424 to $43,560 depending on campaign scope and placement terms. This pricing reflects the channel's 11 million subscriber base and classification as a high-tier audience channel. The rate estimate is algorithmic, derived from subscriber count, niche CPM benchmarks for education content, and YouTube platform multipliers; it has not yet been validated against community-reported deal data. Education channels in the competitive-exam niche typically command moderate CPMs relative to finance or technology verticals, but Adda247 SSC's scale—11 million subscribers—and geographic focus on India's large test-prep market support premium positioning within the education category. Peer channels of comparable size, such as Matemáticas profe Alex (10.6 million subscribers) and Daniel Carreón (10 million subscribers), operate in similar educational niches and audience tiers. The rate assumes a single integrated video placement; longer-term partnerships or multiple-video campaigns may negotiate different terms. Prospective brand partners should consult the methodology page for details on how the estimate is calculated.

Who should partner with Adda247 SSC?

Adda247 SSC reaches 11 million subscribers, predominantly Indian students and working professionals preparing for central government recruitment exams. The audience is concentrated in the 18–35 age bracket, with secondary reach to repeat test-takers and career-switchers. Primary brand categories aligned with this audience include online test-prep platforms, educational technology (EdTech) apps, study materials publishers, mock-exam services, and government-job coaching institutes. Secondary opportunities exist in financial services targeting salaried professionals (banking, insurance, investment apps), productivity software, and professional development courses. The channel's vernacular positioning—offering content in 12+ Indian languages—extends reach beyond English-speaking metros to tier-2 and tier-3 cities where SSC and Railway exam participation is high. Unlike peers such as Apna College (7.57 million subscribers, broader tech education) or Professor Of How (15.4 million subscribers, general science education), Adda247 SSC maintains a narrow, high-intent vertical: government job preparation. This specificity makes the audience predictable for brands in recruitment, test prep, and professional-services sectors. The channel does not yet have published 30-day average view data, limiting insight into current engagement velocity; historical total views (1.66 billion across 72,286 videos) suggest an average of approximately 22,900 views per video, though this metric masks significant variance across content types and upload recency.

Adda247 SSC's growth and performance

Adda247 SSC was first tracked on 2026-05-11 at 11 million subscribers; the latest snapshot, also dated 2026-05-11, shows no change in subscriber count. The span of available data is one day, making it impossible to assess growth trajectory, seasonality, or momentum. Historical total views (1.66 billion) and video count (72,286) indicate long-term channel maturity and consistent content production, but without multi-week or multi-month snapshots, current growth rate cannot be quantified. To establish reliable growth metrics, additional tracking data points are required.

How our pricing estimate works for Adda247 SSC

The rate estimate is algorithmic, calculated by multiplying the channel's subscriber count by a niche-specific CPM (cost per thousand impressions) benchmark for education content, then applying platform and format multipliers for YouTube integrated video placements. The estimate has not been calibrated against community-reported deal data; zero data points from creators or brands in this niche have been submitted to InfluencerUnion. Consequently, the estimate should be treated as a preliminary benchmark rather than a market-validated rate. For a detailed explanation of CPM assumptions, platform multipliers, and the full pricing formula, see the /methodology page.