SR PAY

About SR PAY

SR PAY, operating under the handle @srpay on YouTube, is a prominent creator in the entertainment category, specializing in true crime documentaries. Based in India, the channel has cultivated a substantial audience, evidenced by its 2,300,000 subscribers and a cumulative total of 321,449,313 views across 211 published videos. The content focuses on in-depth explorations of true crime narratives, a niche that has demonstrated consistent audience engagement on the platform. The channel's strategic focus on documentary-style content within the entertainment sphere positions it as a significant voice for viewers interested in factual storytelling and investigative narratives. While the primary language of the content is not explicitly stated, the channel's origin in India suggests a strong connection to the regional audience, potentially influencing content selection and narrative style. The consistent output of over 200 videos indicates an established production rhythm and a commitment to its content niche.

SR PAY's estimated sponsorship rates

The estimated rate for an integrated video on SR PAY's YouTube channel ranges from $704 to $1,251, with a typical rate around $938. This pricing reflects the channel's status as a mega-tier creator, defined by its 2,300,000 subscribers. The rate is influenced by several factors, including the entertainment primary category, which typically commands a niche CPM band between $9 and $16, with an anchor CPM of $12. The estimated views used for this calculation, 78,200, are based on a subscriber fallback model due to the unavailability of recent average view data, leading to a low confidence score for this specific view metric. However, the overall subscriber count places SR PAY in a competitive position within its niche. Factors that can push rates towards the higher end of this range include the specific format of true crime documentaries, which often involve significant research and production value, and the potential for high audience retention on such content. Geographic targeting (India) and the specific integration requirements of a brand can also influence the final negotiated rate. For a detailed breakdown of how these estimates are derived, refer to our /methodology page.

Who should partner with SR PAY?

SR PAY's audience primarily engages with true crime documentary content within the entertainment category. With 2,300,000 subscribers, the channel attracts a significant viewership interested in factual, investigative storytelling. This demographic often shows strong engagement with long-form content and narratives that delve into complex real-world events. Brands that align well with this audience profile typically include streaming services promoting documentary series, educational platforms focusing on criminology or investigative journalism, and publishers of non-fiction books. Given the channel's origin in India, a substantial portion of the audience is likely based in the Indian subcontinent, potentially attracting brands with a focus on this geographical market. In the broader entertainment niche, SR PAY's audience size is comparable to peers such as Shaheen Production (@shaheenproductionofficial) with 2,330,000 subscribers and Speed Amigos (@speedamigos) with 2,350,000 subscribers, suggesting a similar reach to general entertainment consumers, albeit with a specialized content focus. The consistent delivery of true crime content fosters a dedicated community that values in-depth analysis and compelling narratives.

SR PAY's growth and performance

SR PAY's subscriber growth data currently reflects a stable period. The channel was first tracked on 2026-06-02 with 2,300,000 subscribers. The latest snapshot, also taken on 2026-06-02, shows the same subscriber count. This indicates a delta of 0 subscribers over a one-day tracking span. We do not yet have historical view-count data or average views for the last 30 days to provide a more comprehensive analysis of recent engagement trends. Future tracking will provide a clearer picture of subscriber acquisition rates and audience engagement fluctuations over time. The current data set is limited to a single point in time, offering a foundational baseline for future growth analysis.

How our pricing estimate works for SR PAY

The estimated pricing for SR PAY's integrated video content is generated through a proprietary algorithmic model developed by InfluencerUnion. This model calculates a rate by multiplying the creator's subscriber count by a niche-specific CPM (Cost Per Mille) and applying various platform and format multipliers. For SR PAY, the calculation utilizes a niche CPM band of $9-16, with an anchor CPM of $12, reflecting the entertainment category. The estimated views used in this calculation, 78,200, are based on a subscriber fallback method due to the absence of recent average view data, which results in a low confidence score for this specific view metric. The model also accounts for the creator's audience tier, which for SR PAY is classified as 'mega'. It is important to note that these figures represent algorithmic estimates and actual rates may vary based on negotiation, campaign specifics, and market demand. A comprehensive explanation of our methodology, including details on CPM determination, multiplier application, and data confidence scoring, is available on our /methodology page.