Splice

About Splice

Splice is a gaming-focused YouTube creator with 458,000 subscribers and 88,027,733 total views across 125 published videos. The channel operates primarily in Russian, with a bio stating "Тут про игры рассказывают. И не только" (Here they talk about games. And not only that), indicating a gaming-first but diversified content strategy. The creator is registered in the Russian Registry of Prohibited Information (РКН), a requirement for content creators operating in the Russian media landscape.

With a mid-tier subscriber base and substantial cumulative view count, Splice operates in a competitive segment of the gaming creator ecosystem. The 88 million total views represent the aggregate reach across the channel's video library, suggesting consistent audience engagement over the channel's operational history. The relatively modest video count of 125 uploads indicates a selective publishing approach rather than high-frequency content production, which may reflect either a focus on production quality or a more recent channel establishment. The channel's dual focus on gaming and entertainment content positions it within a broad category that encompasses gameplay commentary, reviews, and related entertainment formats popular on the platform.

Splice's estimated sponsorship rates

Splice's estimated sponsorship rate for integrated YouTube video content ranges from $550 to $1,374, with a typical rate of $916 per video placement. This estimate is calibrated to the creator's mid-tier audience classification and reflects the algorithmic pricing model detailed on our methodology page.

Several factors influence this rate positioning. Subscriber count of 458,000 places Splice in direct competition with peers including MaksGo (464,000 subs), Capylio (464,000 subs), and imparator - Brawl Stars (467,000 subs), all operating within a narrow band of audience size. The gaming niche itself carries variable CPM dynamics depending on content subcategory—competitive multiplayer games, mobile gaming, and esports-adjacent content typically command different advertiser premiums than casual or indie game coverage.

Geographic and language factors also shape the rate. The Russian-language focus and РКН registration indicate a primarily Russian-speaking audience, which affects both advertiser demand and platform CPM benchmarks compared to English-language gaming creators. The estimate carries a calibration note of zero community data points, meaning it is derived entirely from algorithmic modeling rather than historical sponsorship transactions. Actual rates may vary based on brand alignment, audience demographics within the subscriber base, and seasonal advertiser demand.

Who should partner with Splice?

Splice's 458,000-subscriber base aligns closely with mid-tier gaming creators in the Russian-language ecosystem. Peer creators—MaksGo, Capylio, CatZGamer (450,000 subs), imparator - Brawl Stars, and ЧБG (448,000 subs)—operate at nearly identical scale, suggesting a defined market segment within gaming content.

The gaming category encompasses multiple advertiser verticals. Brands in gaming hardware and peripherals (keyboards, mice, monitors, headsets) typically target this audience tier. Gaming software and platform sponsorships—including game publishers, streaming services, and esports platforms—represent another significant category. Mobile game publishers frequently sponsor mid-tier creators for user acquisition campaigns. Beyond gaming-specific verticals, the channel's stated diversification into general entertainment content may attract sponsors in adjacent categories: energy drinks and snack brands, VPN and cybersecurity services, and productivity software.

The 88,027,733 total views distributed across 125 videos yields an average of approximately 704,000 views per video, indicating consistent audience engagement. However, without recent view-count history or average views for the last 30 days, the current trajectory of audience growth and engagement rates cannot be assessed. The subscriber-to-view ratio suggests an established audience with moderate repeat viewership, typical of gaming channels where viewers may watch multiple videos but not necessarily engage with every upload. Advertiser interest typically focuses on channels demonstrating stable or growing engagement metrics alongside subscriber count.

Splice's growth and performance

Splice's growth data is limited to a single snapshot. The channel was first tracked on 2026-05-11 at 458,000 subscribers, with the latest snapshot on the same date also showing 458,000 subscribers. Over this 1-day observation span, subscriber count remained flat at zero net change.

This single-point measurement provides no basis for assessing growth trajectory, seasonal patterns, or momentum. To establish meaningful growth analysis, longer historical data spanning weeks or months would be required. The lack of average views data for the last 30 days further limits the ability to evaluate current audience engagement trends. Future snapshots will enable comparison of subscriber acquisition rates and view-per-video metrics relative to peer creators operating at similar scale.

How our pricing estimate works for Splice

Splice's estimated sponsorship rates are calculated algorithmically using subscriber count, niche-specific CPM benchmarks, and platform/format multipliers. The formula is: (subscriber count) × (niche CPM) × (platform multiplier) × (format multiplier). Full details are available on our methodology page.

This estimate is based on metric estimation with zero community data points, meaning no historical sponsorship transactions or creator-reported rates inform the calculation. The estimate reflects typical market conditions for mid-tier gaming creators on YouTube. Actual rates depend on factors including audience demographics, engagement metrics, brand alignment, content subcategory within gaming, and seasonal advertiser demand. The Russian-language and geographic focus influence the niche CPM applied. As community data accumulates—through creator reports, brand disclosures, or platform data—calibration improves and estimates become more precise. The current range ($550–$1,374 typical $916) should be treated as a market-informed baseline rather than a guaranteed rate.