Soul of Home Life
@soulofhomelife· YouTube·Food & Drink·India· data refreshed 2026-10-19View channel ↗- Subscribers
- 38.8K
- Average views
- 315.6K last 18 videos
- 90-day growth
- — not measured long enough yet
- Brand partners seen
- 0
The least a brand should pay for a dedicated video here:
$•,•••| Integration (60–90 s) | $••• |
|---|---|
| Short / Reel | $••• |
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About Soul of Home Life
Soul of Home Life (@soulofhomelife) is a food & drink creator on YouTube based in India, with 38.8K subscribers, 20.1M total views and 57 videos.
We are a Mother-in-law and Daughter-in-law duo creating travel and village-life stories from coastal Karnataka and the Malenadu region—slow moments, local markets, traditional cooking, and the everyday charm of rural life. Our videos blend simple living, authentic food, and the people who make each place feel alive. You’ll find woodfire cooking, regional recipes, offbeat travel experiences, and cinematic visuals captured across farms, forests, and small towns. If you love honest storytelling, culture, and discovering places through the eyes of the locals, you’re in the right place. Join us as we explore, learn, and share the beauty of our roots—one journey at a time.
Soul of Home Life is a YouTube channel operated by a mother-in-law and daughter-in-law duo, focusing on documenting rural existence in coastal Karnataka and the Malenadu region of India. The content is characterized by cinematic visuals that capture woodfire cooking techniques, local market interactions, and the daily rhythms of village life. By highlighting offbeat travel experiences and authentic regional recipes, the creators aim to provide viewers with a localized perspective on the culture and geography of their specific region. The channel’s narrative approach emphasizes honest storytelling, moving away from high-production urban content to focus on the everyday charm of farms, forests, and small towns. The creators position their work as a documentation of heritage and local identity, appealing to an audience interested in cultural immersion and traditional culinary practices. The channel serves as a digital archive of Malenadu life, balancing instructional cooking segments with broader observational travel content.
Who should partner with Soul of Home Life?
The audience for Soul of Home Life is primarily composed of viewers interested in traditional culinary arts, regional Indian culture, and slow-living content. Given the channel’s focus on woodfire cooking and rural life in Karnataka, the demographic likely overlaps with individuals seeking authentic, non-commercialized travel and food experiences. Brand categories that align with this audience include kitchen appliance manufacturers, organic food suppliers, regional tourism boards, and lifestyle brands emphasizing sustainability or traditional craftsmanship. The channel’s content strategy—which prioritizes cinematic, slow-paced storytelling—tends to attract a mature, engaged demographic that values cultural authenticity. This regional specificity is a key asset for brands looking to target audiences within India or those interested in South Indian heritage.