So Saute

About So Saute

So Saute, operating under the handle @sosaute on YouTube, is a prominent creator in the food and drink category. Based in India, the channel has accumulated a substantial audience, evidenced by its 5,240,000 subscribers. Since its inception, So Saute has published 1,806 videos, collectively generating an impressive 8,373,476,833 total views. The content primarily focuses on culinary themes, aligning with its classification within the food_drink niche. The channel's significant view count relative to its video output suggests a consistent engagement from its audience. While the primary language of the content is not specified in the available data, its substantial subscriber base in India indicates a strong regional or international appeal within its primary category. The channel's consistent output of content positions it as a well-established entity within the creator economy.

So Saute's estimated sponsorship rates

The estimated rate for a sponsored video integration on So Saute's YouTube channel ranges from $2,316 to $3,741, with a typical rate around $2,851. This pricing is influenced by several factors, including the channel's mega-tier audience classification and its primary niche in food and drink. The food_drink category typically commands a CPM band of $13-21, with an anchor CPM of $16, reflecting advertiser demand within this specific content area. So Saute's substantial subscriber count of 5,240,000 places it among creators capable of delivering significant reach. The rate calculation also considers an estimated view count of 178,160, which serves as a basis for the algorithmic projection. This view count is derived from a subscriber-fallback model, indicating that while specific recent performance data was not available, the subscriber base provides a reliable proxy for potential audience engagement. The channel's consistent content output and high total views contribute to its valuation within this range, reflecting its capacity to deliver brand exposure to a large, engaged audience.

Who should partner with So Saute?

So Saute's audience, primarily engaging with food and drink content, consists of 5,240,000 subscribers. This places the channel in the mega-tier for audience size, indicating a broad reach within its niche. The channel's content is likely to appeal to consumers interested in cooking, recipes, culinary techniques, food reviews, and general gastronomic exploration. Brands in categories such as kitchen appliances, food ingredients, meal kit delivery services, restaurant chains, and culinary tourism would find this audience particularly relevant. Given its base in India, the audience may also have specific regional preferences or interests in local cuisine, which could be a factor for localized marketing campaigns. When compared to peers in the food_drink category, So Saute stands alongside creators like Nex Carlos, who also has 5,240,000 subscribers, and 푸메Fume (@fumeyamyam), who boasts 6,010,000 subscribers. This competitive landscape suggests that So Saute's audience is part of a larger demographic actively seeking food-related content on YouTube, indicating a robust and engaged viewership for relevant brand integrations.

So Saute's growth and performance

So Saute's subscriber growth data, as of the available snapshots, indicates a stable period. The channel was first tracked on 2026-06-02 with 5,240,000 subscribers. The latest snapshot, taken on the same date, shows an identical subscriber count of 5,240,000. Over this one-day tracking span, the channel experienced a delta of +0 subscribers. This data set provides a very limited view of the channel's historical growth trajectory, as it only encompasses a single day. We do not yet have view-count history or average views for the last 30 days, which would offer more granular insights into recent audience engagement and growth patterns. Future tracking will provide a more comprehensive understanding of So Saute's subscriber and viewership trends over time.

How our pricing estimate works for So Saute

The estimated pricing for sponsored content on So Saute's channel is generated through an algorithmic model developed by InfluencerUnion. This model calculates a rate based on several key factors, including the creator's subscriber count, the average CPM (Cost Per Mille, or cost per thousand views) associated with their specific niche (food_drink), and platform-specific multipliers for YouTube video integrations. For So Saute, the calculation utilizes a niche CPM band of $13-21, with an anchor CPM of $16, reflecting the typical value advertisers place on audiences within the food and drink category. The model also incorporates an estimated view count of 178,160, which is derived using a subscriber-fallback method due to the absence of recent view history. This approach ensures a consistent and data-driven valuation even when specific performance metrics are unavailable. A detailed explanation of the full methodology, including how various multipliers and data points are weighted, is available on our dedicated methodology page at /methodology.