Soni Alves - SJJ Marcenaria

About Soni Alves

Soni Alves operates the YouTube channel SJJ Marcenaria, specializing in home DIY content. The channel focuses on woodworking, furniture construction, decorative objects, and general maintenance tips. Since its inception, the channel has published 191 videos, accumulating a total of 4,027,141 views. With 15,900 subscribers, SJJ Marcenaria serves an audience interested in practical, hands-on projects for the home. The content is primarily delivered in an unknown language, suggesting a focus on visual instruction that transcends language barriers for a global audience interested in DIY and craftsmanship. The channel's emphasis on woodworking and home decor positions it within a niche that values skill development and practical application in domestic settings. This creator's content contributes to the broader home improvement category by providing accessible guidance on crafting and maintaining household items.

Soni Alves's estimated sponsorship rates

The estimated rate for an integrated video on the SJJ Marcenaria YouTube channel ranges from $53 to $134, with a typical rate of $89. This pricing places the creator in the low audience tier. Several factors influence this rate, including the channel's subscriber count of 15,900 and its primary content category of home DIY. The home DIY niche, while engaged, may have specific CPMs that differ from broader entertainment categories. The format, an integrated video on YouTube, is a standard offering, and its pricing reflects the direct integration within the creator's regular content flow. Geographic factors, such as the creator's base in Brazil, can also play a role in rate determination, as regional advertising markets vary. Compared to peers like DIY Woodholic (@diywoodholic3858) with 15,300 subscribers or Complete Home Remodeling Diy -Howto (@chrdiy) with 14,700 subscribers, SJJ Marcenaria's rate falls within a comparable range for channels of similar scale and niche focus. The absence of specific view-count history for recent periods means the estimate relies more heavily on current subscriber numbers and category benchmarks. For a detailed breakdown of how these rates are calculated, refer to our /methodology page.

Who should partner with Soni Alves?

SJJ Marcenaria cultivates an audience primarily interested in home DIY, woodworking, and general home maintenance. The channel's content, which includes furniture building and decorative object creation, appeals to individuals seeking practical skills and inspiration for improving their living spaces. This demographic is likely to engage with brands in categories such as hardware and tool manufacturers, home improvement retailers, paint and finish suppliers, and craft material providers. Additionally, the focus on maintenance tips could attract brands offering cleaning products, repair kits, or home organization solutions. The channel's 15,900 subscribers demonstrate an active interest in hands-on projects. While the primary language is unknown, the visual nature of DIY content often allows for international appeal, attracting viewers who may not share the creator's native language but understand the visual instructions. Peer channels such as ИЛЬИНЫ ВЛОГ (@ilinyvlog) and 寿チャンネルDIY in沖縄 (@kotobukichdiy-inokinawa), both operating in the home DIY space with similar subscriber counts, indicate a consistent demand for this type of content across different regions and languages. The audience values practical advice and demonstrations for creating and maintaining items within their homes.

Soni Alves's growth and performance

SJJ Marcenaria's subscriber growth data is currently limited to a single snapshot. The channel was first tracked on 2026-05-12 with 15,900 subscribers. The latest snapshot, taken on the same date, shows the subscriber count remaining at 15,900. This provides a snapshot span of 1 day with a delta of +0 subscribers, indicating no change within this brief tracking period. We do not yet have historical data to analyze long-term subscriber trends or significant growth spurts. Similarly, average views for the last 30 days are not available at this time. Future tracking will provide more comprehensive data on subscriber acquisition rates and viewership patterns over extended periods, allowing for a more detailed analysis of the channel's growth trajectory within the home DIY niche.

How our pricing estimate works for Soni Alves

The estimated pricing for Soni Alves - SJJ Marcenaria is generated through an algorithmic model developed by InfluencerUnion. This model calculates a potential rate for an integrated YouTube video by considering several key factors. These include the creator's subscriber count (15,900), the specific niche (home DIY), and platform-specific multipliers for YouTube. Niche CPMs (Cost Per Mille) are applied based on industry benchmarks for the home DIY category, which reflect advertiser demand and audience engagement within this segment. Additional multipliers may be applied based on the content format and the creator's geographic location (Brazil). It is important to note that this estimate is currently based on a metric-driven approach, with 0 community data points for calibration, meaning it relies solely on our internal algorithms and market data. The resulting range of $53 to $134, with a typical rate of $89, represents an informed projection. For a comprehensive explanation of the variables and calculations involved in our pricing estimates, please refer to our detailed methodology page at /methodology.