SOBAT KULINER

About SOBAT KULINER

SOBAT KULINER is a food and beverage content channel operated by Pras, based in Indonesia and publishing primarily in Indonesian. The channel has accumulated 332,000 subscribers and 87,766,384 total views across 1,829 published videos as of May 2026. The channel's content is organized into seven thematic playlists: STREET FOOD SOB (street-food documentation), LEGEND SOB (coverage of established food establishments), COBAIN SOB (unique food trials), BATTLE SOB (food comparisons and competitions), COLLAB SOB (collaborations with other food vloggers), BERBAGI SOB (food-sharing and bulk-purchase content), and SHORT BUT KULINER (short-form video versions). This structure reflects a documentary-style approach to food vlogging, emphasizing discovery and community engagement across both long-form and short-form platforms. The channel's contact information is publicly listed, with business inquiries directed to lorofebriprasojo@gmail.com or WhatsApp.

SOBAT KULINER's estimated sponsorship rates

SOBAT KULINER's estimated sponsorship rate for integrated YouTube video placements ranges from $637 to $1,594, with a typical rate of $1,062 per video. This positioning places the channel in the mid-tier audience category. The rate estimate is derived from the channel's 332,000-subscriber base combined with niche-specific CPM benchmarks for food-and-beverage content in the Indonesian market. Food vlogging typically commands moderate CPM rates relative to finance or technology niches, though regional factors and audience demographics influence the final valuation. Peer creators with comparable subscriber counts—including Ty Thy Vlog (330,000 subs) and น็อตฮังกี้ รีวิวแบบไม่อวย (274,000 subs)—operate in the same pricing band. Creators with larger audiences in this category, such as Daddy Kuliner (422,000 subs), command higher rates. The estimate reflects algorithmic calibration based on subscriber count, platform (YouTube), content format (integrated video sponsorships), and regional market conditions; see the /methodology page for the full calculation framework.

Who should partner with SOBAT KULINER?

SOBAT KULINER's 332,000 subscribers are predominantly Indonesian-language audiences with demonstrated interest in food discovery, street food culture, and culinary documentation. The channel's thematic structure indicates audience segmentation across multiple food-interest categories: street-food enthusiasts, diners seeking established or legendary food venues, adventurous eaters exploring unconventional cuisines, and viewers interested in food-based entertainment and comparison content. This composition suggests receptivity to brands in several verticals: food delivery platforms, restaurant reservation services, food tourism operators, kitchen equipment and appliance manufacturers, ingredient suppliers and specialty food retailers, and F&B franchises seeking regional expansion. The channel's emphasis on food-sharing and bulk-purchase content (BERBAGI SOB playlist) indicates an audience responsive to value-oriented and community-focused messaging. Peer channels with similar subscriber counts, such as RAFA AHRUL CHANNEL (374,000 subs) and Ty Thy Vlog (330,000 subs), serve comparable regional audiences, suggesting standardized brand-fit categories across Indonesian food-vlogging platforms. The 87,766,384 total views indicate sustained audience engagement over the channel's publishing history.

SOBAT KULINER's growth and performance

SOBAT KULINER was first tracked on May 11, 2026, at 332,000 subscribers. The latest snapshot, also from May 11, 2026, shows no change in subscriber count over the one-day observation window. This single-day span provides insufficient data to assess growth trajectory, seasonal patterns, or momentum. Average view counts for the last 30 days are not yet available in the tracking history. Longer-term growth assessment requires additional snapshot data across weeks or months.

How our pricing estimate works for SOBAT KULINER

SOBAT KULINER's estimated sponsorship rate is calculated algorithmically using subscriber count (332,000), niche-specific CPM benchmarks for food-and-beverage content, platform multipliers (YouTube), and content-format adjustments (integrated video placements). The estimate does not incorporate direct brand-negotiation data or historical campaign pricing from this specific creator; it reflects calibration against regional market conditions and peer-channel benchmarks in the food-vlogging category. The mid-tier audience classification is assigned based on subscriber-count distribution within the food-drink niche. For a detailed explanation of the CPM methodology, multiplier logic, and confidence intervals, see the /methodology page.