SMART ОБЗОР

About SMART ОБЗОР

SMART ОБЗОР is a Russian-language technology channel focused on detailed reviews of mobile industry innovations and IT news. The channel publishes across YouTube, Telegram, VK, and RuTube, maintaining a presence in the Russian creator ecosystem. With 140,000 subscribers and 46,035,763 total views accumulated across 610 published videos, the channel demonstrates consistent output in the tech review vertical. The creator's stated focus on "interesting" and accessible coverage of mobile hardware and software developments positions the channel within the broader tech education and consumer-guidance space. The channel operates under Russian media registry compliance (РКН). Business inquiries are directed to smartobzorchannel@gmail.com. The multi-platform distribution strategy—particularly the presence on RuTube and VK alongside YouTube—reflects adaptation to regional platform preferences and potential audience fragmentation across Russian-speaking markets.

SMART ОБЗОР's estimated sponsorship rates

SMART ОБЗОР's estimated sponsorship rate for integrated YouTube video placements ranges from $420 (low) to $1,050 (high), with a typical rate of $700 per integration. This mid-tier pricing reflects the channel's 140,000-subscriber base and positioning within the technology niche. The rate estimate is algorithmic and does not yet incorporate direct brand-collaboration data; the calibration is based on subscriber count and niche-specific CPM multipliers rather than historical campaign records. Peer channels in the tech category with similar subscriber counts—sudoCODE (137,000 subs), Shivam Tech YouTuber (137,000 subs), and ОбЗор полеЗных беЗплатных программ и не только (137,000 subs)—occupy comparable pricing bands. Channels with marginally larger audiences, such as Programology (150,000 subs) and مراجعات تقنية tech reviews (158,000 subs), typically command rates at the upper end of or slightly above this range. The Russian market context and regional platform distribution may influence actual negotiated rates relative to English-language peers of equivalent size.

Who should partner with SMART ОБЗОР?

SMART ОБЗОР's audience consists primarily of Russian-speaking technology enthusiasts interested in mobile device reviews, IT industry developments, and software analysis. The 140,000-subscriber base reflects engagement within the Russian tech education and consumer-review space, where detailed product analysis and news commentary drive viewership. The channel's focus on mobile hardware innovations and IT news suggests appeal to early adopters, tech-informed consumers, and individuals seeking purchasing guidance for smartphones and related devices. Brand categories likely to align with this audience include mobile device manufacturers, mobile applications (particularly productivity and utility software), IT service providers, and technology education platforms. The multi-platform presence on Telegram, VK, and RuTube indicates audience distribution across Russian-preferred social channels, suggesting potential demographic concentration in Eastern European and Russian-speaking regions. Comparative audience size with peers like Programology (150,000 subs) and مراجعات تقنية tech reviews (158,000 subs) positions SMART ОБЗОР within the mid-tier segment of technology review channels, where audiences are typically more niche and engaged than mass-market tech channels but broader than highly specialized technical verticals.

SMART ОБЗОР's growth and performance

Snapshot data spans only one day (May 11, 2026), with the channel recorded at 140,000 subscribers at both the first tracked and latest observation points. No growth delta is available from this single-day window. Historical view accumulation—46,035,763 total views across 610 videos—suggests an average of approximately 75,400 views per video, though this aggregate figure does not indicate recent performance trends or subscriber acquisition velocity. Average views for the last 30 days are not yet available in the tracking dataset. Longer-term growth assessment requires additional snapshot data beyond the current one-day span.

How our pricing estimate works for SMART ОБЗОР

The algorithmic price estimate derives from the channel's subscriber count (140,000), niche classification (technology), and platform-specific CPM multipliers applied to YouTube video integrations. The estimate does not incorporate direct brand-collaboration history, as no community data points from past campaigns are available for calibration. The calculation methodology—subscriber count multiplied by niche CPM, adjusted for platform and format factors—is detailed on the /methodology page. Rates are presented as a range (low, typical, high) to reflect variance in negotiated deal structures, audience quality, and campaign scope. The "mid" audience tier classification reflects the channel's position relative to peers in the technology category. All figures are based on publicly available channel metrics and algorithmic estimation; actual sponsorship rates may vary based on brand requirements, campaign length, and direct negotiation.