Sindo Podcast

About Sindo Podcast

Sindo Podcast operates a YouTube channel focused on news, politics, and business discussions, primarily targeting an Indonesian-speaking audience. The channel, with 303,000 subscribers and over 10.1 million total views across 4,813 videos, positions itself as a platform for in-depth conversations with politicians, key figures, and trusted sources on current Indonesian issues. Content spans political, social, and economic topics, including those often overlooked by the public. The editorial approach emphasizes substantive, straightforward discussions without relying on sensationalism or clickbait. This strategy aims to provide informative content that engages viewers interested in nuanced perspectives on national affairs. The channel's consistent output of nearly 5,000 videos indicates a sustained commitment to covering a broad range of topics within its defined categories, establishing it as a notable voice in the Indonesian digital news landscape.

Sindo Podcast's estimated sponsorship rates

The estimated rate for a sponsored video integration on the Sindo Podcast YouTube channel ranges from $395 to $676, with a typical rate projected at $507. This estimate is influenced by several factors, including the channel's audience size, its primary niche in news, politics, and business, and the platform's standard CPMs for these categories. The news niche, for instance, typically commands a CPM band of $7-$12, with an anchor rate of $9. Sindo Podcast's audience tier is classified as 'mid,' reflecting its subscriber count of 303,000. The pricing model also considers the format of content, which on YouTube, often involves longer-form discussions that can offer extended brand visibility. Geographic targeting towards an Indonesian audience may also influence the specific CPM applied, as regional advertising markets vary. For a comprehensive understanding of how these rates are calculated, including the specific algorithmic formulas and data inputs, readers are directed to the /methodology page.

Who should partner with Sindo Podcast?

Sindo Podcast primarily engages an audience interested in Indonesian news, politics, and business discussions. With 303,000 subscribers, the channel's content appeals to viewers seeking in-depth analysis and interviews with public figures on current events. This demographic is likely to be interested in brand categories such as financial news services, political commentary platforms, public policy organizations, and educational content providers focused on current affairs or economic trends. Given its focus on national issues, the audience may also show interest in Indonesian-centric brands, local businesses, and services relevant to the country's socio-economic landscape. Peer channels in the news niche, such as VEXILLA潮時務所 (@vexilla01) and 不明白播客 (@bumingbai), which have comparable subscriber counts of 304,000 and 302,000 respectively, cater to similar information-seeking demographics, albeit in different linguistic or geographic contexts. The channel's emphasis on 'obrolan jujur dan apa adanya' suggests an audience that values authenticity and factual reporting over sensationalism.

Sindo Podcast's growth and performance

Sindo Podcast's subscriber growth has been tracked since June 14, 2026. On this date, the channel recorded 303,000 subscribers. The latest snapshot, also taken on June 14, 2026, shows the same subscriber count, indicating a delta of zero subscribers over a one-day tracking period. This initial tracking period does not provide a historical trend for growth analysis. We do not yet have view-count history for the last 30 days, which would offer additional insights into recent content performance and audience engagement. Further data collection over an extended period will be necessary to identify any subscriber growth patterns or significant changes in audience size and engagement metrics.

How our pricing estimate works for Sindo Podcast

The estimated pricing for Sindo Podcast is generated through an algorithmic model that considers multiple data points to provide a comprehensive rate projection. This model takes into account the channel's subscriber count (303,000), its primary content niche (news), and the associated CPM band for that category, which is estimated at $7-$12 with an anchor of $9. Platform-specific multipliers for YouTube and format-specific adjustments for video integrations are also applied. The calculation uses a views basis of 56,358, derived from a subscriber fallback method due to the absence of recent average view data, resulting in a low confidence score for this specific views metric. The channel's audience is categorized into a 'mid' tier based on its subscriber volume. This methodology aims to provide a data-driven estimate of potential sponsorship costs. For a detailed breakdown of the algorithms, data inputs, and confidence scoring used in these estimations, please refer to the full methodology document available at /methodology.