Sidhu Moose Wala

About Sidhu Moose Wala

Sidhu Moose Wala is a Punjabi music artist with an official YouTube channel that has accumulated 30.4 million subscribers and over 10 billion total views across 126 published videos. The channel serves as the primary digital hub for his music releases and content distribution. Based in India, Moose Wala operates across multiple social platforms including Instagram, Twitter, Facebook, and Snapchat, extending his reach beyond YouTube's ecosystem. His content focuses exclusively on music production and artist promotion within the Punjabi-language music space, a regional category that has grown substantially in online viewership over the past decade. The channel's scale—ranking among the highest-subscribed music creators globally—reflects both the artist's commercial success in the Indian music industry and the broader international appetite for Punjabi-language content. With over 10 billion cumulative views, the channel demonstrates sustained audience engagement across a catalog of music videos and related content. The official designation and multi-platform presence indicate a professionally managed creator operation typical of established recording artists at this scale.

Sidhu Moose Wala's estimated sponsorship rates

Sidhu Moose Wala's estimated YouTube integration rates range from $28,454 (low) to $71,136 (high), with a typical rate of $47,424 per video placement. These figures reflect his position in the high audience tier, driven primarily by his 30.4 million subscriber base. The rate estimate is algorithmic, based on subscriber count combined with niche-specific CPM multipliers for music content and YouTube's platform economics. Music category CPMs vary significantly by geography and audience composition; Indian-based creators typically operate in different CPM bands than Western markets, though Moose Wala's massive scale and international viewership may command premium rates relative to regional peers. His rates position him competitively within the music niche alongside creators like JYP Entertainment (31.9 million subs) and SMTOWN (33.6 million subs), though exact rate parity depends on audience demographic data and historical campaign performance not yet available in our database. The estimate carries no calibration from community-reported data points, meaning actual negotiated rates may differ based on brand category, campaign length, and exclusivity terms. For detailed methodology underlying the price calculation, see our /methodology page.

Who should partner with Sidhu Moose Wala?

Sidhu Moose Wala's 30.4 million subscribers are primarily concentrated in the Punjabi-language music audience, with secondary reach into diaspora communities and international listeners of South Asian music. The channel's 10 billion total views indicate broad appeal across music discovery platforms and algorithmic recommendation systems. Brand categories best aligned with this audience include music streaming services, consumer electronics (headphones, speakers, smartphones), lifestyle and fashion brands targeting young adults in India and the diaspora, and entertainment platforms offering Punjabi or South Asian content. Beverage, apparel, and automotive brands with regional marketing strategies in India also find relevance with audiences of this scale and demographic profile. The creator's multi-platform presence—particularly on Instagram, where music artists typically cultivate visual and lifestyle content—suggests audience overlap with beauty, fashion, and consumer goods categories. Compared to peers like Chris Brown (29.9 million subs) or 1theK (25.1 million subs), Moose Wala's audience skews toward regional language preference and South Asian geography, which affects brand suitability and CPM rates. Exact audience composition data—age, gender, geographic distribution, and income tier—is not yet available in our database, limiting more granular category recommendations.

Sidhu Moose Wala's growth and performance

Our tracking data spans only one day (May 11, 2026), with both the first recorded snapshot and the latest snapshot showing 30.4 million subscribers. No growth delta is observable within this window. We do not yet have view-count history or longer-term subscriber trend data to assess growth velocity or seasonal patterns. Meaningful growth analysis requires a minimum of 30–90 days of snapshot history; we will update this section as additional data accumulates.

How our pricing estimate works for Sidhu Moose Wala

The rate estimate is calculated algorithmically using the creator's subscriber count (30.4 million) multiplied by a niche-specific CPM (cost per thousand impressions) for music content, adjusted for platform-specific and format-specific multipliers relevant to YouTube video integrations. The estimate does not incorporate historical campaign data, audience demographic detail, or negotiated rates from brand partnerships, as none are currently available in our database. The 'high audience tier' classification reflects the creator's position in the top percentile by subscriber count within the music category. For a complete explanation of CPM assumptions, platform multipliers, and the full algorithmic framework, see our /methodology page. Actual rates may vary based on audience geography, engagement metrics, content category alignment, campaign duration, and exclusivity arrangements.