Sidemen

About Sidemen

Sidemen, operating under the handle @sidemen on YouTube, is a prominent entertainment creator group based in the United Kingdom. The channel serves as the official hub for their content, notably featuring their regular 'Sidemen Sundays' series. With a substantial subscriber base of 23,200,000, the group has published 484 videos, collectively accumulating 7,793,490,144 total views. Their content primarily falls within the entertainment category, without specified secondary categories. The group's bio emphasizes their consistent Sunday content schedule, indicating a structured approach to their publishing strategy. This consistent output and high engagement metrics position Sidemen as a significant entity within the global creator economy, particularly for audiences interested in group-based entertainment content.

Sidemen's estimated sponsorship rates

The estimated rate for an integrated video on the Sidemen YouTube channel ranges from $7,099 to $12,621. A typical engagement is estimated at $9,466. This pricing reflects several factors, including the channel's status as a mega-tier creator with 23,200,000 subscribers. The entertainment niche generally commands a CPM band of $9-16, with an anchor CPM of $12, which influences the base rate. The estimated views used for this calculation are 788,800, derived from a subscriber fallback model due to the absence of recent average view data, which contributes to a low confidence rating for this specific view metric. The channel's geographic location in the United Kingdom and its primary language (currently unknown) may also factor into the overall market value, though the global reach of YouTube content often mitigates strict geographical pricing variations. The format of an integrated video, which typically involves a seamless brand mention or product placement within existing content, is a standard offering in creator partnerships.

Who should partner with Sidemen?

Sidemen commands a substantial audience of 23,200,000 subscribers, classifying them within the mega-tier of creators. This demographic is primarily drawn to entertainment content, suggesting an interest in group dynamics, challenges, and general comedic or engaging video formats. Brands targeting a broad consumer base with an affinity for digital entertainment are likely to find this audience receptive. Specific brand categories that align well with such an audience might include consumer electronics, gaming peripherals, fast-moving consumer goods (FMCG), streaming services, and casual apparel. Given the nature of their content, brands in the food and beverage sector or those offering experiential products could also be relevant. In comparison to peers in the entertainment niche, Sidemen's audience size is comparable to creators like Like Nastya IDN, with 24,200,000 subscribers, and Painzeiro, with 22,200,000 subscribers, indicating a competitive but well-established position within this content segment. The engagement patterns across their 484 published videos suggest a loyal following that consistently interacts with their Sunday releases.

Sidemen's growth and performance

InfluencerUnion began tracking Sidemen on 2026-06-02, at which point the channel reported 23,200,000 subscribers. As of the latest snapshot on 2026-06-02, the subscriber count remained at 23,200,000. This represents a growth delta of 0 subscribers over a one-day tracking period. We do not yet have historical data spanning a longer duration to provide a comprehensive analysis of subscriber growth trends over weeks or months. Additionally, average view data for the last 30 days is not available at this time. Future tracking will provide more insight into subscriber accumulation rates and viewership consistency, offering a clearer picture of the channel's growth trajectory.

How our pricing estimate works for Sidemen

The estimated pricing for Sidemen's integrated video content is generated through an algorithmic model developed by InfluencerUnion. This model considers several key variables, including the creator's subscriber count, the prevailing CPM (Cost Per Mille) within their primary content niche, and specific multipliers applied based on the platform and content format. For Sidemen, the estimate incorporates their 23,200,000 subscribers and the $9-16 CPM band typical for the entertainment category. The estimated views of 788,800 used in the calculation are derived from a subscriber fallback method, indicating a low confidence level for this specific view metric due to the absence of recent average view data. This approach aims to provide a data-driven, objective valuation. A detailed explanation of the full methodology, including how niche CPMs are determined and the application of various multipliers, is available for review on our dedicated /methodology page.