SHUBH

About SHUBH

SHUBH is an independent artist and Punjabi-Canadian rapper, singer, and songwriter with 7,550,000 YouTube subscribers and 4.4 billion total views across 54 published videos. Based in Toronto, he emerged as a significant figure in hip-hop and trap music, blending introspective rap with R&B and trap production. His breakout single "We Rollin" marked a turning point in his career trajectory, establishing him as a mainstream presence in the music industry. The artist has accumulated over 250 million career streams within six months of his debut, demonstrating rapid audience adoption. SHUBH operates as an independent artist, maintaining creative control over his output and brand positioning. His work spans hip-hop, trap, and R&B genres, with a songwriting approach that emphasizes lyrical depth and personal narrative. The scale of his YouTube presence—placing him among the largest music creators globally—reflects sustained audience engagement across music releases, visual content, and platform-native formats. His career trajectory illustrates the viability of independent artist models in the streaming era, particularly within South Asian diaspora and mainstream hip-hop audiences.

SHUBH's estimated sponsorship rates

SHUBH's estimated sponsorship rate for integrated YouTube video content ranges from $7,067 (low) to $17,667 (high), with a typical rate of $11,778. This pricing reflects his position as a high-tier creator with 7.55 million subscribers, placing him in direct comparison with peers including DORETDEPLATINE (7.65M subs), Amr Diab (7.34M subs), TREASURE (7.94M subs), and Diljit Dosanjh (7.94M subs). Rate positioning within this band is driven by several factors: subscriber count in the high-seven-million range, niche CPM typical of music content, YouTube as the primary platform, and video integration as the format. Music category CPMs vary significantly based on audience geography, listener demographics, and brand-safety considerations; creators in this space with comparable subscriber counts typically command rates in the five-to-twenty-thousand-dollar range for integrated sponsorships. The estimate reflects algorithmic calibration based on subscriber count and category benchmarks; actual rates may vary based on campaign specifics, audience composition, and negotiated terms. Refer to the /methodology page for details on rate calculation.

Who should partner with SHUBH?

SHUBH's 7.55 million-subscriber base reflects strong appeal within hip-hop, trap, and R&B audiences, with particular resonance in Punjabi-Canadian and South Asian diaspora communities. The 4.4 billion total view count indicates sustained engagement across his 54-video catalog, suggesting an audience that returns for new releases and revisits catalog content. Music creators at this scale typically attract brand interest from several categories: audio equipment and music production software; streaming platforms and music distribution services; lifestyle and apparel brands targeting hip-hop culture; energy drinks and beverage companies; and consumer electronics. The independent artist positioning may appeal to brands seeking authentic creator partnerships outside traditional label structures. Peer creators in the music category—including Diljit Dosanjh and TREASURE—operate in overlapping genre and geographic spaces, indicating a competitive landscape for sponsorship opportunities within South Asian music and diaspora-focused hip-hop. Audience composition likely skews toward listeners aged 13–35, with geographic concentration in North America, South Asia, and diaspora communities. The breakout success of "We Rollin" and rapid stream accumulation suggest an audience responsive to new releases and engaged with the artist's creative direction.

SHUBH's growth and performance

SHUBH was first tracked on 2026-05-11 at 7,550,000 subscribers, with the latest snapshot also recorded on 2026-05-11 at 7,550,000 subscribers. The one-day observation window provides no subscriber growth data. Average views over the last 30 days are not yet available. To establish growth trends, longer-term tracking data would be required. The creator's historical context—over 250 million career streams in less than six months since debut—indicates rapid early adoption, though current snapshot data does not capture ongoing momentum or potential plateau patterns.

How our pricing estimate works for SHUBH

SHUBH's estimated sponsorship rate is calculated algorithmically using subscriber count, niche-specific CPM benchmarks, platform multipliers, and format adjustments. The formula multiplies subscriber count by an estimated cost-per-mille (CPM) derived from music category data, applies YouTube platform weighting, and adjusts for integrated video format. This estimate is based on metric estimation with zero community data points (direct rate reports from brands or the creator), meaning it reflects category-level benchmarking rather than verified historical rates. Actual sponsorship rates depend on audience geography, engagement metrics, brand-safety alignment, and negotiated terms. For a detailed explanation of the methodology, visit the /methodology page.