setakara DIY channel

About setakara DIY channel

setakara is a Japanese DIY and home renovation creator operating on YouTube with 191,000 subscribers. The channel documents the creator's multi-interest lifestyle projects, with a primary focus on the renovation and restoration of a 51-year-old rural farmhouse (second home) purchased as a weekend retreat. The content emphasizes the contrast between urban living and nature-immersed rural life, positioning DIY and structural renovation as the central narrative thread.

Across 149 published videos, the channel has accumulated 26,620,765 total views, averaging approximately 178,700 views per video. The creator has expanded beyond content production into product development, launching Yemmeti (イエメッティ), an original merchandise brand that includes custom workwear such as branded coveralls sold through a dedicated e-commerce platform.

The channel operates primarily in Japanese, reflecting its domestic Japanese audience base. Content strategy centers on long-form renovation documentation rather than quick-tip tutorials, with the multi-year farmhouse project serving as an ongoing narrative arc. This approach aligns with a lifestyle-focused positioning rather than instructional DIY content, appealing to viewers interested in rural living aesthetics and property transformation stories alongside practical renovation techniques.

setakara DIY channel's estimated sponsorship rates

setakara's estimated sponsorship rate for integrated YouTube video placements ranges from $367 (low) to $917 (high), with a typical rate of $611 per integrated mention or segment. This mid-tier pricing reflects the creator's 191,000-subscriber base within the home DIY category, a niche that typically commands moderate CPM rates relative to broader lifestyle categories.

The rate positioning is consistent with direct peers of similar scale: カミヤ先生のDIY!チャンネル (195,000 subs), Refresh Home Improvements (196,000 subs), and DIY Builds (206,000 subs) operate in the same subscriber band and niche. The Japanese market context and domestic-focused audience may influence CPM slightly compared to English-language DIY creators, though the niche itself—home renovation and property improvement—attracts premium advertiser interest from construction, tools, materials, and home-improvement retail sectors.

Pricing is algorithmic, derived from subscriber count, niche-specific CPM benchmarks, and YouTube platform multipliers. The estimate carries a calibration note of zero community data points, meaning no historical sponsorship deals have been recorded in the InfluencerUnion database for this creator. Actual rates may vary based on audience demographics, engagement metrics, video length, and advertiser category. See the /methodology page for the full pricing formula.

Who should partner with setakara DIY channel?

setakara's audience consists primarily of Japanese-language viewers interested in home renovation, rural property restoration, and lifestyle-focused DIY content. The 191,000-subscriber base skews toward adult viewers aged 25–55 with disposable income and interest in second-home ownership, property investment, or rural relocation—demographics typically aligned with higher-value advertiser categories.

Relevant brand categories for sponsorship include: home improvement retailers and e-commerce platforms (lumber, tools, fixtures, hardware); construction and renovation service providers; property management and real-estate platforms; rural lifestyle and sustainable living brands; furniture and interior design companies; outdoor and garden product manufacturers; and workwear and apparel brands (particularly relevant given the creator's own Yemmeti merchandise line).

The content's emphasis on long-term property transformation and rural living aesthetics attracts viewers with specific purchase intent around home goods, renovation materials, and lifestyle products. The creator's own product line (branded coveralls and workwear) indicates audience receptiveness to creator-adjacent merchandise, suggesting potential alignment with apparel, tools, and lifestyle brands seeking authentic integration rather than traditional advertising.

Comparable creators like カミヤ先生のDIY!チャンネル and DIY Builds operate within the same geographic and category space, though setakara's narrative-driven renovation focus (rather than instructional quick-tips) may attract a slightly older, more affluent demographic with renovation project budgets.

setakara DIY channel's growth and performance

Growth data is limited to a single snapshot recorded on 2026-05-12, at which point the channel held 191,000 subscribers. No prior tracking history is available, and the span between first and latest snapshot is 1 day with zero net subscriber change. Average view counts for the last 30 days are not yet available in the database.

Without historical data spanning weeks or months, subscriber velocity and audience growth trajectory cannot be assessed. The 26,620,765 total views across 149 videos indicates sustained viewership over the channel's operational history, but the timing and distribution of those views remain unknown. To establish meaningful growth analysis, additional snapshots over a minimum 30–90 day period would be required.

How our pricing estimate works for setakara DIY channel

setakara's estimated sponsorship rate is calculated algorithmically using subscriber count (191,000), niche-specific CPM benchmarks for the home DIY category, and platform/format multipliers specific to YouTube integrated video placements. The estimate does not rely on historical deal data; instead, it applies standardized multipliers to the creator's audience size and niche classification.

The rate range ($367–$917, typical $611) reflects variance in advertiser demand, audience quality, and campaign scope within the home DIY niche. The estimate is flagged as calibration: zero community data points, meaning no verified sponsorship transactions for this creator exist in the InfluencerUnion database to validate or refine the algorithmic output.

For a detailed explanation of the CPM calculation, niche multipliers, and platform adjustments, see the /methodology page. Actual sponsorship rates should be negotiated directly with the creator and may differ based on engagement metrics, audience demographics, video length, content category restrictions, and exclusivity terms.