SERINA メイクアップチャンネル 【デパコス×パーソナルカラー】

About SERINA メイクアップチャンネル 【デパコス×パーソナル…

SERINA メイクアップチャンネル is a Japanese beauty education channel operated by a certified makeup artist and personal color analyst. The creator holds multiple professional credentials, including Lapis-certified 16-type personal color analyst and advisor certifications, as well as JPCA personal color advisor qualification. With 49,700 subscribers and 15,768,254 total views across 601 published videos, the channel focuses on department store cosmetics (デパコス) reviews integrated with personal color theory and makeup application techniques.

The channel's content strategy centers on practical makeup education for beginners, color-matched product recommendations, and personalized makeup suggestions based on individual color palettes. Videos emphasize that visual results derive from makeup application technique rather than product claims alone. The creator explicitly notes that featured items are reviewed through a makeup artistry and color analysis lens, positioning the channel as educational rather than purely promotional.

The channel operates a YouTube membership program and accepts brand collaborations and gifting opportunities. Business inquiries are directed to the creator's email (serina.makechannel@gmail.com) or Instagram DM (@serinamakeup_ch). The channel's positioning within the Japanese beauty education space reflects a niche focus on accessible, technique-driven content rather than trend-driven viral makeup.

SERINA メイクアップチャンネル 【デパコス×パーソナル…'s estimated sponsorship rates

Estimated sponsorship rates for integrated YouTube video placements range from $209 (low) to $348 (typical) to $522 (high). These figures reflect the creator's subscriber count of 49,700 and audience tier classification as low, which accounts for the niche positioning and Japanese market context.

Several factors influence rate positioning within the beauty education category. The creator's subscriber base places her in the lower-mid tier relative to comparable Japanese beauty channels—peers such as 夢月メイクチャンネル and 고수뷰티 GOSOO BEAUTY operate at similar scales (51,400 subscribers), while 一重メイクのおさちosachi (47,700 subs) and かりん / メイク (38,100 subs) represent adjacent competition. The channel's total view count of 15,768,254 indicates moderate audience engagement depth, though recent view velocity data is not yet available.

The creator's professional credentials in personal color analysis and makeup instruction support premium positioning within the beauty education segment. Department store cosmetics (デパコス) focus aligns with higher-CPM brand categories—luxury beauty, skincare, and color-matched product lines typically command stronger advertiser demand than mass-market alternatives. Geographic location (Japan) and primary language context also influence CPM benchmarks. Rates reflect algorithmic estimation based on subscriber count and niche multipliers; see the methodology page for calculation details.

Who should partner with SERINA メイクアップチャンネル 【デパコス×パーソナル…?

The channel attracts viewers interested in makeup education, personal color theory application, and department store cosmetics. The audience composition skews toward individuals seeking technique-focused, beginner-friendly makeup guidance rather than trend-driven or entertainment-first content. The creator's emphasis on personal color analysis (16-type systems and color matching) indicates an audience with some familiarity with color theory concepts, though content remains accessible to newcomers.

Brand categories with demonstrated alignment include luxury cosmetics brands stocked in Japanese department stores, personal color analysis services, makeup education platforms, and premium skincare lines. The creator's positioning suggests strong fit for brands in the following segments: high-end makeup brands (foundation, eyeshadow, lip products), color-matched cosmetic lines, personal color consultation services, makeup brush and tool manufacturers, and beauty education subscriptions. The channel's focus on application technique and color matching creates natural partnership opportunities with brands emphasizing customization, shade range, or educational content.

The audience tier classification reflects the 49,700-subscriber base and niche focus on educational rather than entertainment-driven content. While smaller than some mainstream beauty channels, the audience demonstrates intentional engagement with makeup education and personal styling—characteristics that typically correlate with higher brand affinity and conversion potential within luxury beauty and professional makeup categories. Comparable creators like 夢月メイクチャンネル operate at similar scale and niche positioning.

SERINA メイクアップチャンネル 【デパコス×パーソナル…'s growth and performance

Snapshot data spans only one day (May 12, 2026), with subscriber count holding steady at 49,700. This single data point does not provide sufficient history to assess growth trajectory, velocity, or seasonal patterns. Average view counts for the last 30 days are not yet available. To establish meaningful growth analysis, longer historical tracking and view velocity data would be required. Readers interested in subscriber growth trends or engagement patterns should check back as additional snapshot data accumulates.

How our pricing estimate works for SERINA メイクアップチャンネル 【デパコス×パーソナル…

The estimated sponsorship rate is calculated algorithmically using subscriber count (49,700), niche-specific CPM multipliers for the beauty education category, and platform/format adjustments for YouTube integrated video placements. The estimate does not incorporate community-reported rates, as zero data points from brand partnerships or creator disclosures are currently available. The low audience tier classification reflects subscriber count positioning relative to beauty category benchmarks and Japanese market context. For a detailed explanation of CPM multipliers, platform adjustments, and the full rate calculation methodology, see the /methodology page.