Saturday Night Live

About Saturday Night Live

Saturday Night Live operates the official YouTube channel for the long-running sketch comedy and variety show, broadcasting from Studio 8H at NBC's Rockefeller Center in New York. The channel hosts 10,219 published videos spanning sketches, musical performances, promotional content, and behind-the-scenes material featuring cast members, celebrity hosts, and musical guests. With 17.1 million YouTube subscribers and 19.7 billion total views, the channel functions as a primary distribution platform for SNL content alongside the show's availability on Peacock, NBC's streaming service. The channel's library reflects decades of broadcast history and serves both longtime viewers and audiences discovering sketches through YouTube's recommendation system. SNL's YouTube presence extends the show's reach beyond its traditional Saturday night television slot, enabling on-demand access to individual sketches and performances that frequently circulate across social media and drive viewership spikes around notable episodes or viral moments.

Saturday Night Live's estimated sponsorship rates

Saturday Night Live's estimated YouTube integration rates range from $13,543 (low) to $22,572 (typical) to $33,858 (high) per integrated video placement. These estimates reflect the creator's high audience tier classification, driven by a subscriber base of 17.1 million—substantially larger than most comedy peers. For context, Smosh, the largest peer in the comedy niche tracked here, operates at 27.1 million subscribers, while TheHectorino (12.5 million), Kapil Sharma (10 million), and MostlySane (7.26 million) represent the mid-to-lower range of comparable creators. SNL's rate positioning is influenced by its massive subscriber count, the broad demographic appeal of sketch comedy and variety content, and the established brand equity of the show itself. The typical rate of $22,572 reflects the algorithmic estimate based on subscriber count, niche CPM benchmarks, and YouTube's format and platform multipliers. Actual rates for brand integrations may vary depending on content placement prominence, audience composition, and campaign scope. Rates are estimated for single-video integrations; multi-video campaigns or exclusive partnerships may follow different pricing structures.

Who should partner with Saturday Night Live?

Saturday Night Live's YouTube audience comprises 17.1 million subscribers with a cumulative 19.7 billion total views, indicating a mature, deeply engaged viewership. The audience skews toward comedy and entertainment consumers, with particular strength among viewers seeking sketch comedy, celebrity appearances, and musical performances. Brand categories well-suited to SNL's audience include entertainment media, consumer electronics, streaming services, beverage brands, and lifestyle products that align with the show's mainstream, broad-appeal positioning. The channel's content mix—sketches, musical performances, and behind-the-scenes material—attracts both passive viewers discovering individual clips and dedicated fans following cast and host rotations. SNL's audience composition reflects the show's 50-year broadcast history and cultural relevance; the channel serves as a destination for both real-time episode clips and archival content discovery. Compared to peers like Smosh (27.1 million subscribers), SNL operates at a slightly smaller scale but maintains comparable audience engagement patterns within the comedy category. The official channel status and direct association with the NBC broadcast property provide additional credibility and audience trust relative to independent comedy creators.

Saturday Night Live's growth and performance

Snapshot data spans a single day (May 11, 2026), with no change recorded between the first and latest tracking points. The channel held 17.1 million subscribers at both the initial and most recent measurement. This limited observation window does not provide sufficient data to characterize growth trends, seasonality, or momentum. Average view counts for the last 30 days are not yet available in our tracking history. Longer-term growth analysis will require additional snapshots over weeks and months to establish meaningful patterns and identify any correlation between content releases, guest appearances, or promotional campaigns and subscriber or view velocity.

How our pricing estimate works for Saturday Night Live

The estimated rate range ($13,543–$33,858 typical) is calculated algorithmically using the creator's subscriber count (17.1 million), niche-specific CPM benchmarks for comedy content on YouTube, and platform and format multipliers documented on our /methodology page. The estimate is based on metric estimation rather than direct community data; we have zero verified community data points from brand partnerships on this channel. This means the estimate reflects statistical modeling of similar creators and content formats rather than observed market rates. Actual integration costs may differ based on negotiation, exclusivity terms, content placement specificity, and campaign duration. The high audience tier classification reflects the creator's position in the upper percentile of YouTube subscriber counts. For a detailed explanation of how CPM benchmarks are derived, how platform and format multipliers are applied, and how confidence intervals are calculated, please visit our /methodology page.