MOMON

About MOMON

MOMON (@sapipurba) is a gaming and entertainment creator based in Indonesia with 3,760,000 subscribers on YouTube. The channel has published 2,274 videos and accumulated 1,703,045,752 total views across its history, indicating sustained audience engagement over an extended production period. The creator operates in the gaming category as a primary focus, with secondary content in entertainment, reflecting a diversified approach to audience retention within the broader gaming ecosystem.

The channel's subscriber count places it in the high-tier segment of YouTube gaming creators globally. With over 1.7 billion cumulative views, MOMON demonstrates the scale typical of established gaming channels that have built audiences through consistent content output. The ratio of total views to video count (approximately 748,000 views per video on average) suggests moderate-to-strong per-video performance, though this metric reflects historical averages and does not account for variance in upload frequency or viewing trends over time.

As of the latest tracking snapshot (May 12, 2026), subscriber count was stable at 3,760,000. The channel's production cadence of 2,274 videos indicates a high-volume publishing strategy, common among gaming creators who rely on regular uploads to maintain algorithmic visibility and audience engagement.

MOMON's estimated sponsorship rates

MOMON's estimated sponsorship rate for an integrated YouTube video placement ranges from $2,707 (low) to $6,768 (high), with a typical rate of $4,512. This estimate is derived algorithmically based on subscriber count, niche CPM assumptions for gaming content, and YouTube platform multipliers; see the /methodology page for the full calculation framework.

The rate positioning reflects several factors. First, the creator's 3,760,000 subscriber base qualifies as high-tier by platform standards, which typically commands premium rates relative to smaller channels. Second, gaming as a category carries variable CPM rates depending on audience geography and advertiser demand; Indonesian-based creators often see different rate structures than North American or Western European counterparts due to regional advertising market dynamics.

Comparable peers in the gaming niche—including Nonstop Gaming (3,760,000 subs), Standart Skill (3,780,000 subs), and مـلـزلـز MLZLZ (3,770,000 subs)—operate in the same subscriber range and would be expected to command similar rate bands. Actual negotiated rates may vary based on audience demographics, engagement metrics, content format, and brand alignment. The estimate provided assumes a standard integrated sponsorship; longer-form or exclusive partnerships may command different pricing structures.

Who should partner with MOMON?

MOMON's audience of 3,760,000 subscribers is concentrated in the gaming and entertainment verticals, typical of YouTube's gaming creator ecosystem. The channel's Indonesian origin suggests a significant portion of the audience may be Indonesia-based or Indonesian-language speakers, though YouTube's global reach means the subscriber base likely includes international viewers as well.

Gaming audiences on YouTube typically engage with brands in several categories: gaming hardware and peripherals (monitors, keyboards, mice, headsets), gaming software and platforms (game titles, subscription services, in-game content), technology and consumer electronics, energy drinks and snack foods, and streaming equipment. Secondary entertainment content may also attract interest from lifestyle, apparel, and general consumer brands seeking to reach younger, digitally-native demographics.

The channel's 1,703,045,752 total views indicate sustained audience retention and repeat viewership, suggesting that subscribers maintain ongoing engagement with new uploads. However, without access to recent engagement metrics (average views per video in the last 30 days are not yet available), the current audience activity level cannot be precisely quantified. Brands considering partnerships should request up-to-date analytics on watch time, audience retention, and viewer demographics to assess fit for their specific campaign objectives.

MOMON's growth and performance

MOMON's subscriber count was tracked at 3,760,000 on May 12, 2026, with no change recorded over the single-day snapshot window available. This represents only one data point in time; longer-term growth trajectory cannot be assessed from the current dataset. To establish meaningful growth trends, historical subscriber data spanning weeks or months would be required.

The channel's total view count of 1,703,045,752 reflects cumulative performance across all 2,274 published videos, but without timestamped view-count history, the rate of view accumulation cannot be determined. Average views per video in the last 30 days are not yet available in our database. Prospective partners interested in growth momentum should request recent analytics directly from the creator, including monthly subscriber additions, view trends, and audience retention metrics.

How our pricing estimate works for MOMON

MOMON's estimated sponsorship rate is calculated algorithmically using the formula: subscriber count × niche CPM × platform multiplier × format multiplier. The niche CPM for gaming content is derived from historical advertiser rates in that category; the platform multiplier reflects YouTube's relative CPM rates versus other social platforms; the format multiplier accounts for integrated video sponsorships versus other placement types.

This estimate is calibrated against zero community data points (direct sponsorship disclosures or historical rate reports from this creator), meaning it relies entirely on algorithmic modeling rather than observed market data. The estimate should be treated as a reference point for negotiation, not a binding quote. Actual rates depend on audience demographics, engagement metrics, content performance, brand alignment, exclusivity terms, and market conditions at the time of negotiation.

For a detailed explanation of the methodology, including CPM assumptions by geography and category, see the /methodology page.