Salish

About Salish

Salish, operating under the handle @salishmatter on YouTube, is a US-based creator primarily focused on entertainment content. The channel has accumulated 3,980,000 subscribers and a total of 155,803,986 views across 15 published videos. The creator identifies as a competitive gymnast and notes a connection to another YouTube channel, @jordanmatter. The content strategy appears to prioritize high-production, impactful videos given the relatively low video count compared to the substantial subscriber base and total views. This suggests a focus on quality over quantity, a common approach for creators aiming for broad appeal within the entertainment category. The channel's growth trajectory and content themes position it within the 'mega' audience tier, indicating a significant reach and established presence within the digital entertainment landscape.

Salish's estimated sponsorship rates

An integrated video on Salish's YouTube channel is estimated to range from $1,218 to $2,165, with a typical rate around $1,624. This pricing reflects several factors, including the channel's substantial subscriber count of 3,980,000, which places it in the 'mega' audience tier. The entertainment niche generally commands a CPM band of $9-16, with an anchor CPM of $12, influencing the base rate. The estimated views used for this calculation are 135,320, derived from a subscriber-fallback model due to the absence of recent average view data, which introduces a low confidence level to this specific view metric. The final rate is also influenced by platform and format multipliers specific to YouTube video integrations. For instance, a creator with a highly engaged audience in a premium geographic market like the US, as is the case here, can often command rates at the higher end of their niche's CPM band. The relatively low number of videos published (15) for such a large subscriber base suggests a content strategy that may involve more intensive production or less frequent uploads, which can also impact perceived value and pricing.

Who should partner with Salish?

Salish's audience, totaling 3,980,000 subscribers, is primarily engaged with entertainment content on YouTube. As a US-based creator, the viewership is likely concentrated within the United States, although specific geographic distribution data is not yet available. The channel's 'mega' audience tier classification indicates a broad appeal, making it suitable for brands targeting a general consumer base interested in engaging and often lighthearted content. While specific demographic breakdowns are not provided, entertainment channels often attract a diverse age range, from younger audiences to adults. Brands in categories such as consumer electronics, apparel, snack foods, streaming services, and general lifestyle products would likely find alignment with this audience. Peer creators in the entertainment niche, such as Fanny Tjandra (@fannytjandra) with 4,070,000 subscribers and MHRAP (@mhrapoficial) with 4,150,000 subscribers, also cater to large, general entertainment audiences, suggesting a consistent demand for this type of content. The channel's focus on competitive gymnastics, as mentioned in the bio, could also attract brands in sports apparel, fitness equipment, or youth-oriented athletic programs.

Salish's growth and performance

Salish's subscriber growth data currently consists of a single snapshot. The channel was first tracked on May 28, 2026, with 3,980,000 subscribers. The latest snapshot, also on May 28, 2026, shows the same subscriber count. Consequently, the observed growth span is 1 day, with a delta of 0 subscribers. We do not yet have historical data to analyze long-term subscriber trends or fluctuations. Additionally, average view data for the last 30 days is not available, which limits the ability to assess recent content performance and audience engagement patterns. Future tracking will provide a more comprehensive understanding of the channel's growth trajectory and audience development over time.

How our pricing estimate works for Salish

The estimated pricing for an integrated video on Salish's YouTube channel is generated through an algorithmic model. This model calculates a base rate by multiplying the channel's subscriber count by an estimated niche CPM (cost per mille, or cost per thousand views). For Salish, the entertainment niche is assigned a CPM band of $9-16, with an anchor CPM of $12. This base figure is then adjusted using various platform and format-specific multipliers to account for the nuances of YouTube video integrations. The calculation utilizes an estimated 135,320 views, which is a subscriber-fallback basis due to the absence of recent average view data, resulting in a low confidence level for this specific view metric. The 'mega' audience tier classification also plays a role in defining the potential pricing range. For a detailed explanation of the factors considered in our algorithmic pricing estimates, including how niche CPMs are determined and the application of various multipliers, please refer to our comprehensive methodology page at /methodology.