Roby

About Roby

Roby is an Italian gaming content creator on YouTube with 2,030,000 subscribers and over 1.4 billion total views across 2,458 published videos. The channel launched on January 28, 2020, and specializes in Roblox roleplay narratives presented as entertainment content. Roby's output combines gameplay footage with storytelling, positioning the channel at the intersection of gaming and narrative entertainment. The channel explicitly states that all stories are fictional and created for entertainment purposes only.

The creator's growth trajectory shows rapid early adoption: the channel reached 50,000 subscribers by July 2020, crossed 100,000 by October 2020, and achieved 300,000 by February 2021. Subsequent milestones include 400,000 subscribers in May 2021, 600,000 in November 2021, and 700,000 by February 2022. This progression demonstrates sustained audience building through the 2020–2022 period. The channel's focus on Roblox-based roleplay content has maintained relevance within the gaming entertainment vertical, where narrative-driven gameplay appeals to audiences seeking both mechanical gameplay and character-driven storytelling.

Roby's estimated sponsorship rates

Roby's estimated sponsorship rate for integrated YouTube video placements ranges from $1,462 to $3,654, with a typical rate of $2,436 per integration. This pricing reflects the creator's high audience tier classification and positions the channel in the upper-mid range relative to peers of comparable subscriber count.

Several factors support this rate structure. Subscriber count of 2,030,000 places Roby within a competitive cohort—peers including Bob Lennon (2,020,000 subs), أحمد - Nemesis (2,050,000 subs), and Z gaming (2,050,000 subs) operate at similar scale. The gaming niche, particularly Roblox content, typically commands moderate-to-high CPM rates depending on audience geography and advertiser demand. The Italian language and presumed European audience composition may influence CPM relative to English-language gaming creators, though gaming audiences across regions remain attractive to brands in consumer electronics, software, and entertainment categories.

The estimate is algorithmic and does not reflect direct rate-card data from the creator. Actual rates may vary based on campaign scope, exclusivity terms, and brand fit. For detailed methodology, see the rates calculation page.

Who should partner with Roby?

Roby's 2,030,000 subscribers are primarily engaged with Roblox roleplay content, a subcategory within gaming entertainment that blends sandbox gameplay with narrative storytelling. The audience composition skews toward viewers interested in character-driven gameplay narratives rather than competitive or technical gaming content.

Brand alignment opportunities span several categories. Gaming hardware and peripherals (controllers, headsets, gaming chairs) represent direct-fit sponsorships. Software and app developers—particularly those targeting casual or social gaming audiences—align with the channel's entertainment-forward positioning. Entertainment platforms, streaming services, and content creation tools also represent viable partnership categories, as the audience demonstrates interest in both consuming and potentially creating narrative-driven content.

The channel's Italian language and cultural context suggest a European audience base, though YouTube's global reach means international viewers are likely present. Peers at similar scale—including Bob Lennon and Teeqzy—operate in comparable gaming entertainment spaces, though Roby's specific focus on Roblox roleplay distinguishes the channel within the broader gaming creator ecosystem. Brands seeking access to audiences aged roughly 13–24 with sustained engagement in narrative gaming content would find the channel relevant. The explicit disclaimer that content is fictional and for entertainment only positions the channel as family-friendly within the gaming space.

Roby's growth and performance

We have only a single snapshot of subscriber count as of May 11, 2026, at 2,030,000 subscribers, so current growth rate cannot be determined from our tracking data. Historical milestones provided in the channel bio show rapid growth during 2020–2022: the channel reached 50,000 subscribers within six months of launch, 100,000 by October 2020, and 700,000 by February 2022. This indicates strong early adoption and sustained audience building through the first two years of operation. However, we do not yet have view-count history, recent upload frequency data, or engagement metrics that would allow us to assess current momentum or audience retention patterns. Average views per video over the last 30 days are not available in our current dataset.

How our pricing estimate works for Roby

Roby's estimated sponsorship rate is calculated algorithmically based on subscriber count, niche category (gaming), platform (YouTube), and content format (integrated video placements). The estimate applies a CPM multiplier typical for gaming content and adjusts for audience tier classification. The creator is classified as high audience tier based on subscriber count relative to the gaming niche distribution.

This estimate does not incorporate direct rate-card submissions, brand deal history, or engagement metrics (view counts, comment rates, audience demographics). The basis is metric_estimate with zero community data points, meaning the calculation relies entirely on algorithmic calibration rather than first-party rate information from the creator or verified brand partnerships. Actual sponsorship rates depend on campaign specifics, exclusivity, brand fit, and negotiation. For a detailed explanation of the rate calculation methodology and CPM assumptions, visit the /methodology page.