Study UPSC IAS with Ritu Ma'am

About Study UPSC IAS with Ritu Ma'am

Study UPSC IAS with Ritu Ma'am is an education-focused YouTube channel with 489,000 subscribers and 174,259,553 total views across 45 published videos. The channel positions itself around exam preparation, specifically targeting India's Union Public Service Commission (UPSC) Civil Services examination. The creator's stated approach emphasizes accessibility and positivity in tackling what the channel describes as one of the world's most challenging competitive exams. The channel operates primarily as a direct educational resource, with contact available via askritumaam@gmail.com for audience inquiries. The content strategy centers on breaking down UPSC IAS preparation into digestible video lessons, reflecting a niche focus within the broader education category. With an average of approximately 3.87 million views per video (calculated from total views and video count), the channel demonstrates consistent audience engagement within its subject domain. The creator has built a mid-tier subscriber base comparable to peers in the competitive exam preparation space, indicating established credibility in this specialized educational niche.

Study UPSC IAS with Ritu Ma'am's estimated sponsorship rates

Estimated sponsorship rates for Study UPSC IAS with Ritu Ma'am range from $1,291 to $3,227 per integrated YouTube video, with a typical rate of $2,152. This pricing reflects the channel's mid-tier audience classification and subscriber count of 489,000. The rate estimate is derived algorithmically based on subscriber volume, niche-specific CPM factors, and platform-format multipliers; see the /methodology page for the complete calculation framework. Rates in the education category typically reflect moderate CPM values compared to high-monetization niches like finance or technology, though exam-preparation content targeting a geographically concentrated audience (India-focused UPSC preparation) may command niche-specific premiums. The channel's pricing sits within the range of comparable education creators: Canal Professor Bellei (495,000 subs), Profesor Sergio Llanos (480,000 subs), and Voi Review (511,000 subs) operate at similar scale. Variation within the estimated range depends on campaign specifics—brand alignment with exam preparation, audience demographics, and content integration depth all influence final negotiated rates. The estimate carries a calibration note of zero community data points, meaning it reflects algorithmic modeling without real-world rate confirmations from brand partnerships on this specific channel.

Who should partner with Study UPSC IAS with Ritu Ma'am?

Study UPSC IAS with Ritu Ma'am reaches an audience primarily composed of competitive exam aspirants preparing for India's UPSC Civil Services examination. The 489,000-subscriber base represents individuals engaged in long-form educational content around IAS preparation, administrative services training, and related civil service exam coaching. Brand categories with natural alignment include online education platforms, exam-prep software and apps, test-series providers, study material publishers, educational technology companies, career counseling services, and government job preparation courses. The audience demographic skews toward Indian students and young professionals in the 18-35 age range pursuing civil service careers, though exact geographic and age breakdowns are not yet available. The channel's 174,259,553 total views indicate sustained audience retention across its 45-video library, suggesting viewers return for multiple lessons rather than one-time consumption. Comparable education creators like Brototype Malayalam (531,000 subs) and Profesor Particular Puebla (517,000 subs) serve similarly sized but distinct geographic and subject-matter audiences, highlighting the niche specificity of UPSC-focused content. Brands targeting aspirational professionals, educational institutions, and exam-preparation service providers would find direct relevance with this audience segment.

Study UPSC IAS with Ritu Ma'am's growth and performance

We have only a single snapshot of subscriber data, captured on 2026-05-12 at 489,000 subscribers. The channel was first tracked on the same date, so no growth trajectory or historical trend data is available. Average views over the last 30 days are also not yet available. To establish growth patterns and audience momentum, additional data collection over a longer period will be necessary. Current metrics show the channel maintains a substantial subscriber base and high cumulative view count (174,259,553 views), but without comparative snapshots, we cannot determine whether the channel is in an expansion, plateau, or decline phase.

How our pricing estimate works for Study UPSC IAS with Ritu Ma'am

The estimated sponsorship rate of $1,291–$3,227 (typical: $2,152) is calculated algorithmically using subscriber count, niche-specific CPM (cost per thousand impressions), and platform/format multipliers. The formula accounts for the education category's typical CPM range, the mid-tier audience classification, and YouTube video integration as the placement format. This estimate is based on metric modeling rather than confirmed brand partnerships; the calibration note of zero community data points indicates no real-world rate data from this creator's actual sponsorships has been incorporated. For a detailed explanation of the CPM multipliers, tier classifications, and full calculation methodology, visit the /methodology page.