rinkoの洋服部屋

About rinkoの洋服部屋

rinkoの洋服部屋, operating under the handle @rinko50 on YouTube, is a Japanese fashion creator based in Japan. Launched in February 2024, the channel focuses on diverse fashion styles for an audience interested in adult casual wear, simple aesthetics, and updated coordination. The creator, Rinko, is 51 years old, 165cm tall, and weighs between 48-51kg. Her content explores various looks, including polished, minimalist, boyish, relaxed, and sweet styles, emphasizing personal expression and mood-driven fashion choices. A core principle of her content is integrating simple pieces with thoughtful accessory use and balancing existing wardrobes through addition and subtraction to achieve a refined look. The channel aims to provide inspiration for viewers seeking guidance in outfit selection, particularly those in their 40s and 50s. With 210 videos published, the channel has accumulated 4,769,164 total views since its inception. The content is primarily in Japanese, catering to a domestic audience interested in practical and age-appropriate fashion advice.

rinkoの洋服部屋's estimated sponsorship rates

The estimated rate for an integrated video on rinkoの洋服部屋 (@rinko50) ranges from $68 to $169, with a typical rate around $113. This places the creator in the low audience tier. Several factors contribute to this rate structure. The primary category of fashion generally commands specific CPMs, which are then adjusted by platform and format multipliers. For this creator, the audience size of 17,900 subscribers is a significant determinant. The geographic focus on Japan and content primarily in Japanese also influences the rate, as regional advertising markets and audience demographics play a role in pricing. Additionally, the specific format of an integrated video on YouTube has its own valuation. While the channel is relatively new, having started in February 2024, its consistent output of 210 videos suggests a dedicated content strategy. The rate estimate is derived algorithmically, reflecting these various inputs, and is calibrated against available market data. For a detailed explanation of the pricing model, including the specific formulas and data points used, please refer to our /methodology page.

Who should partner with rinkoの洋服部屋?

The audience for rinkoの洋服部屋 (@rinko50) is primarily interested in fashion content, with a strong emphasis on styles relevant to individuals in their 40s and 50s. The creator's bio explicitly mentions hashtags such as #40代 and #50代, indicating a target demographic seeking age-appropriate and stylish coordination. Viewers are likely to be interested in topics such as adult casual wear, simple and minimalist fashion, updated outfit ideas, and practical advice for integrating existing wardrobe items. The content's focus on 'itaku mienai code' (looks that don't appear outdated or trying too hard) suggests an audience valuing tasteful and contemporary fashion. Brand categories that would align well with this audience include apparel brands targeting mature women, accessory lines that offer subtle embellishments, and retailers specializing in foundational wardrobe pieces. For example, brands similar to those featured by peers like Canale Moda Since 1982 or FedericaR - Moda Over 50-70+ would likely resonate. The channel's Japanese language and geographic focus suggest an audience predominantly located in Japan, interested in local fashion trends and shopping options.

rinkoの洋服部屋's growth and performance

rinkoの洋服部屋 (@rinko50) was first tracked by our system on 2026-05-12, at which point the channel had 17,900 subscribers. The latest snapshot, also taken on 2026-05-12, shows the subscriber count remaining at 17,900. This provides a snapshot of the channel's status over a one-day period, indicating no change in subscriber count within this brief tracking window. We do not yet have historical data spanning a longer period to analyze subscriber growth trends or view-count history over the last 30 days. The channel began in February 2024, and our tracking commenced a few months later. Future data collection will provide a more comprehensive understanding of its growth trajectory and audience engagement patterns.

How our pricing estimate works for rinkoの洋服部屋

The estimated rate for rinkoの洋服部屋 (@rinko50) is generated through an algorithmic model that considers multiple data points. This calculation involves multiplying the creator's subscriber count by an estimated CPM (Cost Per Mille) specific to the fashion niche. Further adjustments are applied through platform-specific and content format multipliers, reflecting the nuances of YouTube content and integrated video placements. The current estimate is based on a metric-driven approach, as community data points for this specific creator are not yet available for calibration. This means the model relies on broader industry benchmarks and the creator's quantifiable metrics. The resulting range of $68 to $169, with a typical rate of $113, represents our current best estimate for an integrated video. For a detailed breakdown of the specific formulas, data sources, and calibration methods used in our pricing algorithm, please visit our /methodology page.