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295K
Subscribers
258.6K
Average views
across 15 recent videos
88%
Reach quality
of subscribers watch, on average
Above typical for mid-sized channels
Well above the mid median — this audience watches far more than most mid-sized channels.
210M
Total views
801
Videos
2026-09-27
Data updated
15-video sample
About りなてぃ
りなてぃ (@rinaty_0416) is a fashion creator on YouTube based in Japan, with 295K subscribers, 210M total views and 801 videos.
みんなの垢抜けをお手伝いできるようなファッション、メイクの情報を発信してます💗 私自身150cmで低身長なのがずっと悩みだったのですが、低身長でもファッションはたくさん楽しめるよってことをみんなに全力で伝えたいです☺️ プチプラアイテムの高見え着回しも任せてください💪🏻 自分に自信が持てるようになったり、友達に褒められたり、好きな人に可愛いって言ってもらえたり…ちょっとでもみんなの人生にプラスのことで関われたら幸せだなとおもって活動しております💕 他のSNSもよかったら見てください🫶🏻 ▼Tik Tok https://www.tiktok.com/@rinaty_416 ▼Instagram https://www.instagram.com/rinaty_0416 ▼WEAR https://wear.jp/rinaty0416/ LEBERTYTOWN所属 💌お手紙・プレゼントの送り先はこちら🕊💭 〒153-0042 東京都目黒区青葉台3丁目6-28 住友不動産青葉台タワー8F 株式会社リバティタウン りなてぃ 宛て
The channel also highlights budget-friendly (プチプラ) pieces styled to appear higher-end, a practical approach that resonates with viewers seeking value-conscious wardrobe building.
The creator's stated mission is to help viewers gain confidence through fashion and makeup, framing personal style as a tool for self-improvement and social connection. Content spans outfit coordination, styling tutorials, and product recommendations. The channel is managed by LEBERTYTOWN, a talent agency based in Tokyo. Beyond YouTube, the creator maintains an active presence on TikTok, Instagram, and WEAR (a Japanese fashion community platform), extending reach across multiple formats and demographics. The multilingual, cross-platform approach reflects the creator's integration into Japan's broader fashion influencer ecosystem.
Who should partner with りなてぃ?
The audience is primarily Japanese-speaking viewers interested in fashion styling, makeup application, and personal confidence-building through appearance. Secondary appeal extends to budget-conscious shoppers seeking high-impact styling with affordable pieces—a segment that overlaps significantly with younger adults and students in Japan.
Brand categories well-suited to this audience include fast-fashion retailers, budget cosmetics lines, affordable apparel brands, and e-commerce platforms specializing in clothing and accessories. Fashion education platforms, styling apps, and personal development services also align with the creator's positioning around confidence and self-improvement. The cross-platform presence (TikTok, Instagram, WEAR) suggests the audience spans multiple age groups and content-consumption habits, though YouTube remains the primary hub. The WEAR integration indicates overlap with Japan's fashion community platform users, suggesting an audience that actively participates in style sharing and peer feedback.