りなてぃ

About りなてぃ

りなてぃ is a fashion and beauty creator based in Japan with 278,000 YouTube subscribers and 149.9 million total views across 731 published videos. The channel focuses on styling advice, makeup tutorials, and accessible fashion content, with a particular emphasis on petite fashion—the creator is 150 cm tall and centers much of the content around demonstrating that small stature does not limit fashion versatility. The channel also highlights budget-friendly (プチプラ) pieces styled to appear higher-end, a practical approach that resonates with viewers seeking value-conscious wardrobe building.

The creator's stated mission is to help viewers gain confidence through fashion and makeup, framing personal style as a tool for self-improvement and social connection. Content spans outfit coordination, styling tutorials, and product recommendations. The channel is managed by LEBERTYTOWN, a talent agency based in Tokyo. Beyond YouTube, the creator maintains an active presence on TikTok, Instagram, and WEAR (a Japanese fashion community platform), extending reach across multiple formats and demographics. The multilingual, cross-platform approach reflects the creator's integration into Japan's broader fashion influencer ecosystem.

りなてぃ's estimated sponsorship rates

Estimated sponsorship rates for a single integrated YouTube video range from $600 (low) to $1,001 (typical) to $1,501 (high). This mid-tier pricing reflects the creator's 278,000-subscriber base and positioning within the fashion niche, which typically commands moderate CPM rates compared to broader lifestyle categories. The estimate is algorithmic and does not yet incorporate community-submitted brand deal data, so actual rates may vary based on campaign specifics, audience geography, and brand alignment.

Several factors influence this creator's rate structure relative to peers in the same niche. Subscriber count places りなてぃ slightly above peers such as 키작은 광자 (247,000 subs) and 패션튜브삭형 (239,000 subs), but below 피로 (293,000 subs). Total view volume—149.9 million—indicates consistent audience engagement over the channel's publishing history. Fashion and beauty categories typically attract brands in apparel, cosmetics, and e-commerce, which have varying budget allocations. Geographic concentration in Japan may affect CPM rates relative to creators with predominantly Western audiences. Video format (long-form YouTube content) and production consistency (731 videos published) support mid-tier positioning. For precise pricing details and the methodology behind rate calculation, see the /methodology page.

Who should partner with りなてぃ?

The audience is primarily Japanese-speaking viewers interested in fashion styling, makeup application, and personal confidence-building through appearance. The creator's focus on petite fashion indicates strong appeal among viewers under 160 cm in height, a demographic often underserved by mainstream fashion content. Secondary appeal extends to budget-conscious shoppers seeking high-impact styling with affordable pieces—a segment that overlaps significantly with younger adults and students in Japan.

Brand categories well-suited to this audience include fast-fashion retailers, budget cosmetics lines, affordable apparel brands, and e-commerce platforms specializing in clothing and accessories. Fashion education platforms, styling apps, and personal development services also align with the creator's positioning around confidence and self-improvement. The cross-platform presence (TikTok, Instagram, WEAR) suggests the audience spans multiple age groups and content-consumption habits, though YouTube remains the primary hub. Compared to peers like 피로 (293,000 subs), who also operates in fashion, りなてぃ's niche focus on petite styling and budget-friendly coordination may attract a more specific, highly engaged subset. The WEAR integration indicates overlap with Japan's fashion community platform users, suggesting an audience that actively participates in style sharing and peer feedback. Brands targeting Japanese consumers aged 16–35 with interest in accessible fashion and personal styling would find this audience relevant.

りなてぃ's growth and performance

We have only a single snapshot of subscriber data (278,000 subscribers as of May 12, 2026), captured on the same date as the first tracking record. This one-day span does not permit analysis of growth trends, velocity, or seasonal patterns. Average view counts for the last 30 days are not yet available. To assess growth trajectory and audience momentum, additional historical data points over weeks or months would be required. Interested parties should check back for updated snapshots to establish meaningful growth metrics.

How our pricing estimate works for りなてぃ

The estimated sponsorship rate is calculated algorithmically using subscriber count, niche-specific CPM (cost per thousand impressions), and platform and format multipliers. For りなてぃ, the estimate reflects 278,000 YouTube subscribers applied to fashion-category CPM benchmarks, adjusted for video format and geographic audience composition. The estimate is labeled 'metric_estimate' and is currently calibrated against zero community-submitted data points, meaning no brand deal reports from actual campaigns have yet been collected for this creator. As more campaign data is submitted by users, the calibration will improve and estimates may shift. For a detailed explanation of the algorithmic model, multiplier factors, and how community data refines estimates, visit the /methodology page.