Rashi Dedha’s vlog

About Rashi Dedha’s vlog

Rashi Dedha's vlog is a lifestyle channel based in India with 569,000 subscribers and 485.4 million total views across 2,165 published videos. The channel launched in May 2020 and covers a broad range of domestic and experiential content: health, beauty, cooking, family vlogs, home décor, cleaning, organizing, and travel. The creator positions herself as a mother of two and frames the channel as a personal lifestyle documentation space rather than a niche-specific authority channel. The content mix reflects a generalist approach common in the Indian lifestyle vlogging space, where audience retention often depends on consistent upload frequency and relatable family-oriented narratives. With nearly half a billion total views accumulated over approximately six years of operation, the channel has established baseline audience engagement within the mid-tier creator segment. The breadth of content categories—spanning wellness, culinary, domestic management, and travel—suggests the audience is primarily interested in lifestyle inspiration and practical home-and-family content rather than deep expertise in any single domain.

Rashi Dedha’s vlog's estimated sponsorship rates

Rashi Dedha's vlog commands an estimated integrated video rate between $888 and $2,219, with a typical rate of $1,479 for a single YouTube video placement. This pricing reflects the channel's mid-tier audience classification and subscriber count of 569,000, positioning it within the range of comparable lifestyle creators such as Bomman (574,000 subscribers) and CRAZY VLOG (575,000 subscribers). The rate estimate is derived algorithmically from subscriber count, niche CPM benchmarks for lifestyle content in the Indian market, and YouTube format multipliers; it does not incorporate recent engagement metrics such as average view counts, which are not yet available in our dataset. Lifestyle content in India typically commands lower CPM rates than finance, technology, or B2B categories, but the creator's multi-category appeal—spanning beauty, food, and travel—may attract brands seeking broad demographic reach. Rates in this segment are sensitive to audience geography (India-based audiences typically generate lower CPM than Western markets), upload consistency, and viewer demographics. Brands considering partnership should request current performance data directly from the creator, as algorithmic estimates do not account for seasonal fluctuations or recent shifts in audience composition.

Who should partner with Rashi Dedha’s vlog?

The audience is primarily India-based and skews toward viewers interested in lifestyle content spanning domestic, wellness, culinary, and travel themes. Based on the channel's content mix, the audience likely comprises women aged 18–45 with interest in home management, beauty routines, cooking inspiration, and family-oriented travel content. The breadth of secondary categories—beauty, food and drink, and travel—suggests the audience is not narrowly segmented but rather seeks multi-purpose lifestyle inspiration. This generalist positioning is typical of successful Indian lifestyle channels and appeals to brands in several categories: home and kitchen products, beauty and personal care, food and beverage, travel and hospitality, home décor and furnishings, and family-oriented consumer goods. The channel's emphasis on health, organizing, and domestic management may also resonate with brands in the wellness, cleaning products, and home organization sectors. Comparable creators in the same subscriber range, such as Le Producteur (535,000 subscribers) and Vloggers (@vloggers_ak, 456,000 subscribers), serve similarly broad lifestyle audiences. Brands targeting Indian female audiences with disposable income for home, beauty, or travel categories would find the audience demographic relevant, though direct audience analytics should be requested to confirm age, income, and purchase-intent data.

Rashi Dedha’s vlog's growth and performance

We have only a single snapshot of subscriber data, recorded on May 11, 2026, at 569,000 subscribers. The span between first and latest tracking is one day with no measurable change. This single data point does not permit analysis of growth trajectory, seasonal patterns, or momentum. Average view counts for the last 30 days are not yet available. To assess growth trends, longitudinal data spanning at least 3–6 months is required. Interested parties should monitor the channel's subscriber and view metrics over time or request historical analytics directly from the creator.

How our pricing estimate works for Rashi Dedha’s vlog

The rate estimate is calculated algorithmically using subscriber count, niche-specific CPM (cost per thousand impressions) benchmarks for lifestyle content, and platform/format multipliers for YouTube integrated video placements. The estimate does not incorporate direct engagement data such as average views per video, audience retention, or click-through rates, as these metrics are not yet available in our dataset. The basis is marked as 'metric_estimate' with zero community data points, meaning the figure is derived entirely from our algorithmic model without validation against actual brand deals or creator-reported rates. For a detailed explanation of the CPM calibration, multiplier methodology, and confidence intervals, see our /methodology page. Actual rates may vary based on audience demographics, recent performance trends, brand category alignment, and negotiated terms. Creators and brands should treat this estimate as a reference point rather than a binding quote.