Raditya Dika

About Raditya Dika

Raditya Dika, operating under the handle @radityadika on YouTube, is an Indonesian creator primarily focused on entertainment content. With a subscriber base of 11.6 million, Raditya Dika is classified within the mega-influencer tier. The creator's channel has accumulated over 3.15 billion total views across 3,297 published videos. The creator self-identifies as a storyteller across various formats, suggesting a diverse approach to content creation within the entertainment category. While the primary language is not explicitly stated in the provided data, the creator's country of origin (Indonesia) and the nature of their content suggest a strong engagement with an Indonesian-speaking audience. The channel's substantial video count indicates a long-standing and consistent presence on the platform, contributing to its significant overall view count. The content does not extend into secondary categories, maintaining a clear focus on entertainment.

Raditya Dika's estimated sponsorship rates

The estimated rate for a video integration on Raditya Dika's YouTube channel ranges from $3,550 to $6,310, with a typical rate estimated at $4,733. This pricing is influenced by several factors, including the creator's audience size, content niche, and platform-specific multipliers. As a mega-tier creator with 11.6 million subscribers, Raditya Dika commands a higher rate compared to smaller channels. The entertainment niche, while broad, falls within a CPM band of $9-16, with an anchor CPM of $12 used in the calculation. This niche CPM reflects the general advertiser demand for entertainment content. The estimated views used for this pricing model are 394,400, derived from a subscriber fallback method due to the unavailability of recent average view data. This method provides a baseline but carries a low confidence score. Geographic factors, such as the creator's base in Indonesia, can also play a role in the overall pricing structure, potentially influencing the effective CPM for advertisers targeting specific regional audiences. Format considerations, such as the integration type within a YouTube video, are also factored into the final rate estimate. For a detailed breakdown of the pricing methodology, refer to the /methodology page.

Who should partner with Raditya Dika?

Raditya Dika's audience primarily engages with entertainment content, aligning with the creator's main category. With 11.6 million subscribers, the channel attracts a broad viewership, characteristic of mega-tier creators. The content's focus on storytelling in various formats suggests an audience interested in narrative-driven entertainment, which can encompass genres such as comedy, vlogs, and potentially short-form series. Brands that typically target large, general entertainment audiences would find this channel suitable. Specific brand categories that might align with an entertainment-focused creator of this scale include consumer electronics, fast-moving consumer goods (FMCG), streaming services, mobile gaming, and general lifestyle products. The creator's Indonesian origin suggests a significant portion of the audience is likely based in Indonesia, making the channel attractive to brands looking to reach this demographic. Peer creators in the same entertainment niche include Dharma Productions (@dharmamovies) and ProbIems (@problemsyt), both with 12 million subscribers, as well as Lâm Vlog (@lamvlog) with 11.2 million subscribers. These comparable channels indicate a competitive landscape within the entertainment segment for creators with similar audience sizes, suggesting a shared demographic interest across these platforms.

Raditya Dika's growth and performance

As of the latest available data, Raditya Dika's subscriber count stands at 11.6 million. The tracking history for this creator is limited, with the first recorded snapshot on 2026-05-27 showing 11.6 million subscribers, which is identical to the latest snapshot taken on the same date. This provides a tracking span of one day, during which no subscriber growth was observed. Due to the very short tracking period, it is not possible to assess long-term growth trends or identify any significant subscriber delta. Data on average views over the last 30 days is not available, which would typically offer insights into recent content performance and audience engagement fluctuations. Without historical data points beyond a single day, a comprehensive analysis of subscriber growth trajectory or view-count history cannot be provided at this time.

How our pricing estimate works for Raditya Dika

The estimated pricing for Raditya Dika's integrated video content on YouTube is generated through an algorithmic model. This model calculates a rate by multiplying the creator's subscriber count by a niche-specific CPM (Cost Per Mille, or cost per thousand views), and then applying platform and format-specific multipliers. For Raditya Dika, the calculation utilizes a subscriber fallback method to estimate views, resulting in an estimated 394,400 views for pricing purposes, though this carries a low confidence score due to the absence of recent average view data. The entertainment niche is assigned a CPM band of $9-16, with an anchor CPM of $12. This range reflects the typical advertiser value for content within this category. The creator's audience size places them in the mega-influencer tier, which influences the base rate. Additional factors such as the creator's country (Indonesia) and the specific content format (YouTube video integration) are also incorporated into the algorithm to refine the final price estimate. For a comprehensive explanation of the variables, data sources, and calculations involved in our creator rate estimations, please refer to the detailed methodology page at /methodology.