Professor Live

About Professor Live

Professor Live is a YouTube sports creator with 8.62 million subscribers and over 2.08 billion total views across 779 published videos. Based in the United States, the channel focuses on basketball entertainment and skill development content. According to the creator's stated background, Professor Live has worked as a global basketball entertainer for 20 years, building an audience referred to as #LiveFam. The channel operates as a multi-platform presence, with active accounts on Instagram (@globalhooper), Facebook, Twitter (@theprofessor), and TikTok. Beyond YouTube content, Professor Live maintains commercial operations including merchandise sales through GlobalHooper.com and online training programs launching through Crossover5.com. Brand partnership inquiries are managed through Reign Maker Talent, while appearance and booking requests are directed through a dedicated email contact. The creator's longevity in basketball entertainment and subscriber base position the channel within the high tier of sports creators on YouTube.

Professor Live's estimated sponsorship rates

Professor Live commands a typical integrated video sponsorship rate of $12,413, with a range between $7,448 and $18,619 depending on campaign specifications. This pricing reflects the creator's 8.62 million subscriber count and positioning within the high audience tier for sports content on YouTube. The rate estimate is calculated using algorithmic modeling based on subscriber volume, niche CPM benchmarks for sports content, and platform-specific engagement multipliers; see the /methodology page for details on how these figures are derived. Among comparable sports creators, Professor Live's subscriber base exceeds several direct peers—Abdo 2xd (6.45 million subscribers), Álex Segura LR (3.46 million), and Exatlón México (2.65 million)—which typically correlates with higher per-video sponsorship capacity. Basketball-focused content generally commands moderate CPM rates within the sports vertical, though the creator's established 20-year track record and cross-platform presence (merchandise, training programs, social media) may support premium positioning for integrated brand deals. Actual rates for specific campaigns should be confirmed directly with the creator's agent at teamprofessor@reignmakertalent.com.

Who should partner with Professor Live?

Professor Live's audience of 8.62 million subscribers reflects established reach within basketball entertainment and skill-development niches. The channel's 2.08 billion total views indicate sustained viewer engagement over its publishing history. Basketball-focused brands, athletic apparel companies, sports training platforms, and fitness equipment manufacturers represent primary sponsorship categories aligned with the creator's content. Secondary opportunities exist within consumer electronics, streaming services, and lifestyle brands seeking association with sports entertainment. The audience demographic skews toward basketball enthusiasts and players seeking skill tutorials and entertainment content. Professor Live's cross-platform presence—particularly on Instagram (@globalhooper) and TikTok—suggests audience overlap with younger demographics active on short-form video platforms, though the YouTube subscriber base represents the primary tracked audience. Compared to peers like Abdo 2xd (6.45 million YouTube subscribers) and Álex Segura LR (3.46 million), Professor Live maintains a larger subscriber base, which typically correlates with broader brand appeal within the sports vertical. The creator's 20-year tenure in basketball entertainment indicates audience loyalty and repeat viewership patterns, factors that support sustained sponsorship value.

Professor Live's growth and performance

Current snapshot data covers only a single day (May 12, 2026), showing 8.62 million subscribers with no measurable change over the 24-hour period. This limited timeframe prevents assessment of growth trends, monthly acceleration, or seasonal patterns. Average view counts for the last 30 days are not yet available in our tracking system. To establish meaningful growth analysis, longer historical data spanning weeks or months would be required. Interested parties should monitor the creator's channel directly or contact the creator's representation for recent performance metrics and growth trajectory information.

How our pricing estimate works for Professor Live

The algorithmic price estimate for Professor Live is derived from a three-factor model: subscriber count (8.62 million), niche CPM benchmarks specific to sports content on YouTube, and platform/format multipliers that account for video integration versus other sponsorship types. The estimate does not incorporate community-submitted rate data, as none is currently available for this creator. The resulting range—$7,448 (low) to $18,619 (high), with $12,413 as the typical rate—represents the expected cost for a single integrated video sponsorship. Actual rates vary based on campaign length, exclusivity clauses, audience demographics, seasonal demand, and negotiation. For a detailed explanation of the CPM model, multiplier methodology, and confidence intervals, see the /methodology page. These estimates are updated as new data becomes available and should be treated as reference points rather than fixed pricing.