O Primo Rico
@primorico· YouTube·Finance·Brazil· data refreshed 2026-11-02View channel ↗- Subscribers
- 7.84M
- Average views
- 192.7K last 21 videos
- 90-day growth
- +1.6%
- Brand partners seen
- 0
The least a brand should pay for a dedicated video here:
$•,•••| Integration (60–90 s) | $••• |
|---|---|
| Short / Reel | $••• |
- ☐ Owns the channel
- ☐ Reach matches real views
- ☐ No fraud record
- ☐ Category is accurate
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About O Primo Rico
O Primo Rico (@primorico) is a finance creator on YouTube based in Brazil, with 7.84M subscribers, 686.7M total views and 1.92K videos.
Criador do canal O Primo Rico, e fundador do Grupo Primo, um ecossistema que busca democratizar o acesso ao conhecimento para quem almeja conquistar a liberdade financeira. Hoje, o Grupo Primo conta com mais de R$20 bilhões sob gestão e mais de 200 mil investidores. Trabalhou por 7 anos como assessor até conquistar sua liberdade financeira em 2017, quando vendeu seu escritório de investimentos afiliado para a XP. Maior influenciador de finanças do mundo, com mais de 50 milhões de pessoas impactadas todos os meses. Autor de diversos livros, entre eles o beste seller: “Do Mil ao Milhão: Sem Cortar o Cafézinho”, sendo o livro mais vendido no país em 2019, 2020 e 2021.
O Primo Rico, the digital persona of Thiago Nigro, operates one of the most significant financial education channels on YouTube, specifically targeting the Brazilian market. The content strategy focuses on democratizing financial literacy, drawing on Nigro’s professional background as a former investment advisor. Beyond the YouTube platform, the brand encompasses literary contributions, notably the bestseller 'Do Mil ao Milhão: Sem Cortar o Cafezinho,' which serves to reinforce the creator's authority in personal finance. The channel maintains a consistent output of educational content designed to guide viewers toward financial independence, leveraging a mix of technical market analysis, investment philosophy, and practical wealth management strategies. As a central figure in the Brazilian financial creator economy, O Primo Rico integrates professional financial management with mass-market digital communication, maintaining a scale that distinguishes it within the global finance category.
Who should partner with O Primo Rico?
The audience for O Primo Rico is primarily composed of individuals seeking structured financial education, investment guidance, and wealth management strategies within the Brazilian market. Given the channel’s focus on the 'Grupo Primo' ecosystem, the viewer demographic is heavily skewed toward those interested in personal finance, stock market participation, and long-term asset accumulation. This audience is highly valuable to brands in sectors such as fintech apps, online brokerage platforms, banking institutions, and personal-finance education providers. The channel’s content, which emphasizes the transition from basic financial literacy to complex investment management, attracts a demographic that is typically more receptive to financial services advertising than the average YouTube audience. This creates a unique audience dynamic where viewers are not merely passive consumers of content but are often active participants in the broader financial ecosystem promoted by the creator.