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2.11M
Subscribers
144.6K
Average views
across 15 recent videos
6.9%
Reach quality
of subscribers watch, on average
Above typical for mega-sized channels
Above the mega median for mega-sized channels.
79.9M
Total views
284
Videos
2026-10-03
Data updated
15-video sample
About
Leandro Karnal é doutor em História Social pela USP. Membro da Academia Paulista de Letras e professor da Unicamp por mais de 20 anos, é reconhecido em todo o país como importante palestrante, intelectual e formador de opinião. Com mais de um milhão de exemplares vendidos, seus livros estão entre os mais prestigiados do Brasil, como "O Dilema do Porco-Espinho", "Todos Contra Todos", "Viver, A Que Se Destina? (em coautoria com Mario Sergio Cortella), e o mais recente e "Para Pensar E Escrever Melhor". Colunista do jornal "O Estado de S. Paulo", Leandro Karnal apresentou o programa "Universo Karnal" na CNN Brasil e tem presença constante na mídia nacional, em programas como Jornal da Cultura e Café Filosófico CPFL. Seus vídeos e frases circulam pela internet com enorme popularidade. Suas redes sociais alcançam mais de 10 milhões de seguidores. Todo o conteúdo deste canal é produzido e administrado pela Agência Kratos: https://agenciakratos.com.br/
About Prazer, Karnal
Leandro Karnal is a prominent Brazilian intellectual, historian, and academic whose official YouTube channel, @prazerkarnal, serves as a digital repository for his lectures, social commentary, and philosophical inquiries. Holding a doctorate in Social History from the University of São Paulo (USP), Karnal maintains a distinguished academic background, including a tenure of over two decades as a professor at Unicamp. Beyond his digital presence, he is a member of the Academia Paulista de Letras and a recognized columnist for the newspaper O Estado de S. Paulo.
His content output is characterized by a focus on news, historical analysis, and political discourse, reflecting his professional expertise as a public speaker and opinion leader. With 284 videos published to date, the channel functions as an extension of his broader literary and media career. Karnal has authored several high-profile books, including 'O Dilema do Porco-Espinho', 'Todos Contra Todos', and 'Viver, A Que Se Destina?', the latter co-authored with Mario Sergio Cortella. His work consistently bridges the gap between formal academic history and public-facing social critique. The channel currently hosts a community of 2,110,000 subscribers, with a cumulative view count reaching 79,898,708. By leveraging his established reputation in Brazilian media, Karnal provides a platform for intellectual engagement that deviates from traditional news cycles, focusing instead on the historical and ethical dimensions of contemporary events.
Prazer, Karnal's estimated sponsorship rates
The estimated market rate for a video integration on the @prazerkarnal YouTube channel ranges from $1,012 to $1,735, with a typical valuation of $1,301 per placement. These figures are derived from an algorithmic analysis of the channel's performance metrics, specifically targeting an average view count of 144,589 per video. As an account categorized within the 'mega' audience tier, the channel commands pricing power reflective of its high subscriber density and the specific niche CPM band of $7–12, anchored at $9.
Several factors influence these valuation metrics. First, the channel’s primary focus on news and political commentary places it in a high-value advertising category, where audience demographics often skew toward professionals and decision-makers. Second, the creator's status as a respected academic and author provides a level of brand safety and authority that is highly sought after by premium advertisers. Unlike entertainment-focused channels that may rely on volatile trends, Karnal’s content maintains a consistent, evergreen appeal, which stabilizes the CPM. The pricing model accounts for the high confidence level in the average view data, ensuring that the valuation remains tethered to actual audience engagement rather than raw subscriber counts alone. Advertisers looking to engage with a mature, intellectually curious demographic will find that the cost-per-view efficiency is optimized by the channel's established credibility and the specific socio-political nature of the content produced.
Who should partner with Prazer, Karnal?
The audience for @prazerkarnal is primarily situated within the Brazilian market, aligning with the creator’s linguistic and cultural background. Given the channel's focus on historical analysis, political news, and social philosophy, the viewer base consists largely of individuals interested in intellectual discourse, civic education, and current affairs. This demographic is particularly attractive to brands in sectors such as higher education, professional development, publishing, and financial services, as the audience demonstrates a high propensity for long-form content consumption and critical thinking.
When compared to peers in the global news and commentary space, such as Telefe Noticias (2,190,000 subscribers) or the Japanese news outlet ABEMA Prime (2,120,000 subscribers), Karnal’s channel occupies a unique position. While peers like NTN24 (2,210,000 subscribers) and 美国之音中文网 (2,290,000 subscribers) focus on broad, breaking news coverage, the @prazerkarnal channel differentiates itself through a personality-driven, analytical approach. This creates a more loyal, high-intent audience that values the creator’s specific perspective over generic news reporting. Data indicates that the audience is highly engaged with topics regarding the intersection of history and modern politics. Consequently, brands that prioritize thought leadership and intellectual authority—such as online brokerages, fintech platforms, or educational institutions—find significant alignment with the channel's existing viewer profile, as the audience is accustomed to deep-dive content rather than short-form, sensationalist media.
Prazer, Karnal's growth and performance
The growth trajectory for @prazerkarnal shows a steady, incremental increase in audience size over the observed period. Based on data tracked between July 27, 2026, and October 3, 2026, the channel grew from 2,090,000 subscribers to 2,110,000. This represents a net gain of 20,000 subscribers over a 68-day span.
This growth rate suggests a mature channel that relies on consistent content delivery rather than rapid, trend-based spikes. Because the channel has already surpassed the two-million-subscriber threshold, this steady accumulation indicates a high level of audience retention and a sustained interest in the creator's ongoing intellectual contributions. While we do not yet have historical view-count data to correlate these subscriber gains with specific video releases, the current growth pattern is consistent with established academic and commentary-based channels that maintain a loyal, recurring viewer base. Future tracking will determine if this rate of acquisition accelerates during periods of heightened political activity or significant media appearances by the creator.
How our pricing estimate works for Prazer, Karnal
The valuation and performance metrics presented in this profile are generated through a proprietary algorithmic model. This model calculates the estimated value of a creator's content by synthesizing several key data points, including total subscriber count, niche-specific Cost Per Mille (CPM) benchmarks, and platform-specific performance multipliers. For the @prazerkarnal channel, the estimate utilizes an anchor CPM of $9, adjusted within a range of $7–12, to account for the specific advertising demand within the news and political commentary category.
Our methodology prioritizes high-confidence data, such as the average view count of 144,589, to ensure that the pricing reflects actual audience engagement rather than vanity metrics. By applying these multipliers to the creator's specific format and audience tier, we provide a standardized valuation for potential brand partnerships. For a comprehensive breakdown of the variables, weighting, and the mathematical framework used to derive these figures, please refer to our /methodology page.